Brands & Sponsorship, Future Trends, Governance & Commercial Growth, Partnerships, Sponsorship, Sport Business | Aug 5, 2021

This edition of Leaders Live – our topical sport business discussion show that brings you the brightest minds and boldest new concepts driving professional sport – is an Olympic special, as we debate the relevance of the Games and the future direction of travel.

Already delayed by a year and set to take place in front of largely empty stands, the Tokyo 2020 Olympics is set to be remarkably different from previous editions. Beijing, Paris, Milan-Cortina and Los Angeles, meanwhile, are preparing to host the Games over the next decade amid significant uncertainty about who’ll be watching, how they’ll be watching and ultimately who cares.

Tune in for a no-holds barred conversation about the Olympics with Amy Gleeson, who leads LA28’s multi-channel brand and marketing strategy, and global sports leader Sarah Lewis, the former Secretary General at the International Ski Federation.


Hosted by Leaders Head of Content, David Cushnan and Editor-at-Large, James Emmett on 29 July 2021. The next edition will be broadcast live on LinkedIn and Twitter on Wednesday 25 August, at 15.00 BST.

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