Diversity, Growth, Sport Business | Dec 6, 2021
In conversation with the Chief Operating Officer of Birmingham FC, Lungi Macebo

Kate Green talks about the journey she has been on through her 16 years of working in elite sport as a Performance, Culture and Wellbeing Consultant and the wealth of roles she has taken on prior to establishing Green Performance Limited this past year.

Having begun her career as a performance lifestyle advisor working in academy and county cricket, Kate has added new strings to her bow with each job she has held, as well as training as a performance psychologist. In addition to cricket, she has also worked to develop Olympic and Paralympic performance plans with UK Sport, and implemented a psychological support system across the Academy and Club at Arsenal. Kate cites constant change as one of the highlights of her career, and this is exemplified by her recent work with the GB Lionesses as Tokyo 2020. None of this would have been possible without her great passion though: “I, like everyone” she says, “can get completely absorbed in the fantasy and the fairy-tale of elite sport.”

Kate was chosen for this conversation by Rose Read, Head of People and Culture at Brighton and Hove Albion FC, with topics on the agenda including:

  • How young athletes can healthily manage their hopes and ambitions.
  • The combination of the correct people and infrastructure Women’s sport requires to grow.
  • The need for role models for marginalised groups: “if you cannot see, you cannot be.”
  • How Kate is aiming to change the narrative of ‘success’, and what it means.
  • The recent positive reframing of conversations surrounding mental health.



Chain Conversations is part of the Leaders Meet: Diversity Series, in partnership with Facebook.

The programme brings together leaders from a variety of backgrounds across professional sport to share their personal stories of leadership and to reflect on their own career journeys, pinpointing the peaks and troughs, the helps and hinderances along the way.

Every other week the previous interviewee will become the interviewer as we hear inspiring stories from aspiring and senior leaders within the professional sports industry.

The aim is to inspire, to energise, and to showcase why diverse thinking – and diverse opportunity – makes for better business across sport and beyond.


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