Diversity, Growth, Sport Business | Jun 22, 2021

Pride Month is celebrated every June in the UK and in the US, but as you will hear in our latest Leaders Meet: Diversity Series live discussion, Pride is actually a 12-month celebration.

Allyship is roundly acknowledged as key to making spaces and organisations more inclusive and welcoming for underrepresented groups, but the key is being able to transform passive allyship into purposeful advocacy, and for the LGBTQ+ community, ensure individuals are represented and respected in the sports sector 365 days of the year.

It’s something that James Swanson, Fan Experience Manager at Harlequins RFC sought to address as he was joined by Christopher Kenna, CEO & Founder of Brand Advance Group, Jennifer Reynolds, EDI Lead at MLSE and Jamie Hooper, the Founding Director of Inclusive Cultures, for an interactive discussion on:

• What Pride month means to each of them, respectively.
• The importance of putting action behind your intentions.
• The role that intersectionality plays in conversations around inclusion.
• How you can authentically implement holistic representation within your organisation.


This session was broadcast live on 18 June 2021, as a part of the Leaders Meet: Diversity Series, in partnership with Facebook.

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