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The vast majority of fans consume sport through a screen and in an increasingly connected world, teams, leagues and broadcasters face multiple challenges and many opportunities to deliver content in sophisticated, fresh and interesting ways. Once again, the On Screen Experience category proved highly competitive, with our judges ultimately whittling down the list to this shortlist of five. The winner will be announced at the Leaders Sports Awards in London on Wednesday 9th October.
The revolutionary launch of Clippers CourtVision introduced fans to a new way to watch Clippers games, putting them in control of their own viewing experience. Clippers CourtVision uses machine learning, data visualization and augmented reality to bring fans deeper into the game and let them customize their viewing experience. 90% of users have said that they would recommend it to others, adding that the experience is a “must-have” for live games and on-demand access to past games.
The FIFA World Cup Russia 2018 was the BBC’s most-installed VR experience with more than 370,000 downloads during the tournament. All 64 World Cup games were broadcast in VR and LiveLike was able to partner with eleven broadcasters to successfully deploy ten worldwide VR and mobile experiences in 19 countries. The applications received more than 300,000 views over the course of the event, with 63% of viewers returning more than once. The peak concurrency of streams was on the 18th of June – the date of England’s first game – with 42,920 viewers.
In January 2019, Discovery and the PGA tour launched GOLFTV with the aim of uniting the golfing community and fans worldwide. It has already disrupted the industry and changed the way people consume, watch and engage with golf every day around the world – they show over 2,000 hours of live action each year and premium content on demand. GOLFTV gives fans access to the widest range of golf content and an ever-growing portfolio of content.
A few days after the release of the Manchester United Official App, it had reached number one in the App Store’s sports category download charts in 68 markets around the world. The app store rating stands at 4.9 in the App Store and 4.8 on Google Play, while feedback from fans continues to be overwhelmingly positive as the app establishes its place as an essential part of being a Manchester United fan. The Manchester United Official App gives fans consistent match updates, live blogging, exclusive content, behind-the-scenes player access, and much more created in partnership with the Club’s Official Digital Transformation Partner, HCL Technologies.
Mindshare and Opta partnered to create Monty, a predictive AI commentator, for cricket broadcasts throughout the Australian summer, adding more value to Foxtel’s service for subscribers. Monty quickly became a crucial element of drawing viewers to the biggest moments of the game and, as Foxtel’s largest product launch in five years, delivered a significant marketing communications return.