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Digital, Digital & Media, Sport Business, Sports Marketing | Sep 20, 2019
First in the 2019 series, Meet the Shortlist will explore the Leaders Sports Awards finalists ahead of the big night this October, and give you a direct insight into their work.

Product launches, new campaigns and fresh projects are a daily occurrence across global sport but genuine innovation is a rather rarer commodity. The shortlist for the Leaders Sports Awards Innovation category, however, whittled down by our gang of judges to these five, underlines that sport is an unparalleled showcase for new ideas, approaches and concepts. Find out who wins on Wednesday 9th October at London’s Natural History Museum.


5G Remote Production by BT Sport/EE

The trial of a live broadcast using 5G-enabled remote production and broadcast of an officially sanctioned football match last season was a world first. The introduction of 5G-enabled remote production means that broadcasters can reshape the workflow and approach to covering live sport. It’s an innovative technology that improves the viewing experience for customers, allowing the provision of more live coverage and faster highlights.

 

DAZN by DAZN

DAZN is a pioneering live and on demand sports streaming service that allows sports fans to watch on multiple devices at home or on the go, at a more affordable price point for customers. It is the number one sports broadcaster in Japan and second in Italy since its launch in August last year. A week after launching in Spain, DAZN climbed the charts as the most downloaded app in the Google Play store. And when it launched in the U.S., DAZN unveiled a comprehensive fight-sports offering, challenging the outdated pay-per-view model head on with a low cost monthly subscription service.

Executive Huddle by San Francisco 49ers and SAP

The San Francisco 49ers and SAP have teamed up to transform the way that professional sports organisations use data and analytics to enhance the in-venue sports and entertainment experience. Executive Huddle allows the 49ers’ business analytics team to monitor and evaluate real-time data visualizations spanning nine difference sources, including ticketing and attendance, parking, food and beverage, retail, and social media. This means they can identify an issue or opportunity early, act on it in real time, and see immediate results. Executive Huddle was tried and tested during the preseason and then put into full use by the first home game of the season.

F1 Fan Voice by F1 and Goodform

F1 Fan Voice, created by F1 and Goodform, is an online global research community. It was the first of its kind created by an international sports governing body and launched in April last year. F1 Fan Voice has put the fans’ views at the heart of decision-making by making data and research much more accessible to all teams. The platform has changed the culture of F1, with decisions now made based on the views of fans. Just 10 months after the launch, F1 Fan Voice had enabled over 60,000 members to influence decisions on core elements of fan experience, including race weekend format, TV coverage and F1’s digital platforms.

The Emirates FA Cup: Bringing match footage to global audiences, in real-time

For the first time last season, The Emirates FA Cup delivered personalised in-game football highlights at scale, enabling millions of football fans worldwide the opportunity to enjoy Emirates FA Cup action in real-time. Broadcasters have followed the service closely and are keen to upscale their own product offering in-line with the service – fans received live clips from in-game moments within three minutes. The Emirates FA Cup twitter channel gained over 200 million global video views last season across in-game highlights and increased their follower count by 47%.

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18 – 21 May 2020 will see 1000 of the brightest minds in the industry descend on New York. Register your interest to explore the innovation, disruption and consumer preferences impacting the future of sport.

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