Sport Business, Sports Marketing | Jun 23, 2016
The Growth of Sports Marketing

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Philip Clement is the Global Chief Marketing and Communications Officer for Aon Corporation. Previously, Phil was a managing partner of The Clement Group, a management consulting firm that he founded in Chicago. In that role, Phil served a wide variety of clients from the Fortune 50 to venture-backed start-ups as an expert in revenue-oriented growth strategies, particularly in marketing, sales processes, go-to-market channels and new product launches.

Phil served as President of Chicago’s Business Marketing Association and Board Member of the Better Government Association, the nation’s oldest government watch-dog organisation.

In this session snippet from the Leaders Sport Business Summit in London last October, Phil discusses:

  • How Aon benefited from their sponsorship deal with Manchester United FC
  • Why sports marketing is becoming a popular method for brand exposure

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