Broadcast, Digital & Media, Leaders Podcast, Sport Business | Sep 8, 2021
In conversation with the man behind the 'buzziest' app in sports media.

The man behind the hottest new app in sports media | Notifications, micropayments, and additional audiences | Building a sports media business from scratch.

Appointment to View is a new series from the Leaders Sport Business Podcast that features conversations with rights owners, broadcasters, creators and innovators at the epicentre of the shifting sports media landscape.

The series will examine how sport is packaged, produced, consumed, distributed, and monetised.

The first episode is with Bo Han, the former Director of Live Content at Twitter, who spent three years building out the live sports proposition at that platform, before leaving in 2019 to found his new business, Buzzer, which launched in January 2020.


Buzzer is a notification-based platform that alerts fans to when key moments are happening across a number of sporting properties before directing them to live coverage. It already has a number of major rights owners – including the NBA, the NHL and the PGA Tour – onboard and is monetising via a number of methods including micropayments.

Bo Han will be speaking at Leaders in London, from 5-7 October at Twickenham. Join him and 1,000 sports industry leaders today.

Listen to the podcast below, and subscribe today on iTunes, Stitcher, Spotify or your chosen podcast platform.

Subscribe to our newsletters

Choose from a selection of tailored emails to stay in the loop with the people, ideas, technologies and projects driving the sports industry forward.

Sign up

Check out the Knowledge Hub

Keep up to date with all the latest content we publish on our Sport Business Knowledge Hub.

Explore the Knowledge Hub