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Episode 86 of the Leaders Sport Business Podcast features a conversation with WNBA Commissioner Cathy Engelbert (begins at 04.46), recorded on 14th May, almost a year to the day that Engelbert accepted the top job at the WNBA. She become the first holder of the ‘commissioner’ title at the WNBA when she joined from Deloitte, where she had enjoyed a successful 33-year career, latterly as the professional services giant’s first female CEO.
Later on in the podcast, David Cushnan and James Emmett are joined by iX.co Chief Commercial Officer Dave Nugent (conversation begins at 18.55) to reflect on some of the most impactful pieces of digital work put out by sports organisations during the crisis, not least the WNBA’s own virtual draft event.
On the conversational agenda:
– Milestone moments in Engelbert’s commissionership;
– Showing the NFL the way with the WNBA virtual draft;
– The nuts and bolts of putting on live digital events;
“Less than 1% of all corporate sponsorships go to women’s sports, and less than 4% of all sports media coverage is devoted to women’s sports; our intention is to move the needle on those statistics, make enhancements to the fan experience, and there’s no better time than a crisis to think differently.” Cathy Engelbert, WNBA Commissioner.
– The opportunity to think differently, to reset, and to appeal to more fans when sport returns;
– Sport’s media models and how they might shift;
– Innovation and what will stick when sport returns.