Digital, Digital & Media, Governance & Commercial Growth, Leaders Podcast, Sport Business | Jun 8, 2020
In conversation with the Commissioner of the WNBA.

Sponsored by:

Why the WNBA President became the WNBA Commissioner title a year ago | Inside the WNBA draft | The opportunity to innovate.

The new normal of sports behind closed doors presents its own set of challenges to keep fans loyal and engaged. Digital specialists iX.co can help. They’re offering the Leaders Sport Business Podcast audience a personalised consulting workshop with their strategy team.

The interactive workshop will provide a complete overview of the market, the increased role that digital products are playing, and how to apply all of these trends to your business at this critical time. 

This is an exclusive, limited-time offer, so go to www.ix.co/workshop today to request your custom workshop. 

Episode 86 of the Leaders Sport Business Podcast features a conversation with WNBA Commissioner Cathy Engelbert (begins at 04.46), recorded on 14th May, almost a year to the day that Engelbert accepted the top job at the WNBA. She become the first holder of the ‘commissioner’ title at the WNBA when she joined from Deloitte, where she had enjoyed a successful 33-year career, latterly as the professional services giant’s first female CEO. 

Later on in the podcast, David Cushnan and James Emmett are joined by iX.co Chief Commercial Officer Dave Nugent (conversation begins at 18.55) to reflect on some of the most impactful pieces of digital work put out by sports organisations during the crisis, not least the WNBA’s own virtual draft event. 

On the conversational agenda:

– Milestone moments in Engelbert’s commissionership;

– Showing the NFL the way with the WNBA virtual draft;

– The nuts and bolts of putting on live digital events;

“Less than 1% of all corporate sponsorships go to women’s sports, and less than 4% of all sports media coverage is devoted to women’s sports; our intention is to move the needle on those statistics, make enhancements to the fan experience, and there’s no better time than a crisis to think differently.” Cathy Engelbert, WNBA Commissioner.

– The opportunity to think differently, to reset, and to appeal to more fans when sport returns;

– Sport’s media models and how they might shift;

– Innovation and what will stick when sport returns.



Listen to the podcast below, and subscribe today on iTunes, Stitcher, Overcast, Spotify or your chosen podcast platform.

Subscribe to our newsletters

Choose from a selection of tailored emails to stay in the loop with the people, ideas, technologies and projects driving the sports industry forward.

Sign up

Check out the Knowledge Hub

Keep up to date with all the latest content we publish on our Sport Business Knowledge Hub.

Explore the Knowledge Hub