Events and Reports
They’re also full of occurrences that hold personal significance to individuals: the guitar solo that sends shivers down the spine; the song that played when you first held the hand of your future spouse; the sweaty match shirt tossed insouciantly straight into your hands.
The blood is often up at sport and entertainment events; passion runs high; the senses are on red alert. And these wow moments are memorable. They’re the bits of the experience you recall when you think back on it weeks, months, even years later. They’re valuable, and as such, there is an industry dedicated to manufacturing them.
This comprehensive report looks at wow moments across the sports and entertainment space – from the multi-million dollar shows within shows, to the multigenerational rituals that have been baked into events themselves; it attempts to unpack how and why they make an impact and identifies the link between sensory experience and memory-making. Scroll below to download.
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Events and Reports
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
17 Dec 2021 • Report
How to maximise the value of branded content in 2022
29 Nov 2021 • Report
Leaders Special Report – Bidding and Staging: The host city equation
4 Oct 2021 • Report
Leaders Special Report – Women’s sport: bouncing back from the pandemic
1 Oct 2021 • Report
Leaders Special Report – ‘Owning the fans’: What does it really mean?
17 Aug 2021 • Report
Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
14 Jul 2021 • Report
Leaders Special Report: Enabling digital transformation in sport
14 Dec 2020 • Report
Leaders Special Report: Building a better normal
1 Oct 2020 • Report
Leaders Special Report: Activating Digital
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