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A writer and commentator, Scibetti is also a keen operator within the sports industry itself. From 2009 to 2014 he was Director of Relationship and Database Marketing for the NFL’s New York Jets, managing a cross-departmental CRM initiative that connected ticketing, sales, service and marketing to execute sales and retention campaigns and provide detailed insight to the team’s corporate and consumer business efforts.
It was a formative experience as far as Scibetti’s next career step was concerned. Now at business management software provider KORE Software, Scibetti is President of KORE Planning & Insights, a business intelligence and consulting service focused on helping sports and entertainment entities take full advantage of emerging data and technology platforms. Clients include the likes of Kroenke Sports & Entertainment, the Cleveland Cavaliers and the Oklahoma City Thunder.
Interviewed backstage at Leaders Week in London in October 2017, Scibetti explains why data warehousing – the integration of the manifold data silos usually available to sports entities – is imperative to improving the fan experience; and picks out a trend to watch in sports data in 2018.