Stadia / Venue | Jul 21, 2016 | 1 min read

Maximising the Potential of Your Stadia

Mark Pannes, Stadio della Roma
Sam Richardson

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From 2013 until Jan 2016 Mark Pannes oversaw the building of AS Roma’s new stadium, Stadio della Roma, a 52,500 seat modern colosseum that will be one the world’s most state-of-the-art football stadia. Prior to this, for over two decades Mark has built and revitalised sports and entertainment businesses in the US, UK and Europe. His track record includes each club he has worked with across 17 seasons making their playoffs or qualifying for European competition. In 12 of those years, those teams also lead their respective leagues in total revenues.

In this video Mark discusses how clubs and franchises should maximise the potential of their home stadia to engage fans for future generations.

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