{"id":1007,"date":"2017-10-17T00:00:00","date_gmt":"2017-10-17T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/live-sports-broadcast-facing-up-to-the-new-challenges\/"},"modified":"2021-08-10T10:00:19","modified_gmt":"2021-08-10T10:00:19","slug":"live-sports-broadcast-facing-new-challenges","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/live-sports-broadcast-facing-new-challenges\/","title":{"rendered":"Live Sports Broadcast – Facing Up to The New Challenges"},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n Oct 17, 2017 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Live Sports Broadcast – Facing Up to The New Challenges<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
\n
\n
\n
Category<\/div>\n Digital & Media<\/a> <\/div>\n
\n
Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/articles\/live-sports-broadcast-facing-new-challenges\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
\n
\n
\n
\n

Avid and Fanview investigate the seismic shifts occurring across the sports broadcast landscape at a Broadcast Disruptors roundtable.<\/p>\n \n \n \n

\n

Change in live sport broadcasting is now an inescapable fact. It’s happening and it’s happening fast. This was the overwhelming verdict at the end of a fascinating round-table discussion at the Broadcast Disruptors event on the first day of Leaders Week in London. as part of the Broadcast Disruptors roundtable as part of the Leaders in Sport week to investigate the seismic shifts occurring within the industry.<\/h4>\n

Television broadcaster, digital content producer, sport governing body, social media platform, rights agency, technology supplier; all were at the table within the impressive surrounds of London\u2019s BT Tower for the event. All the organisations represented are constantly re-evaluating their offer to their audiences, their need to attract new fans to their product, their need to reinvent themselves and grow alongside ever more sophisticated technologies whilst at the same time breaking down the industry’s barriers to entry.<\/p>\n

What was once a simple path for live sport broadcasting, from rights owner to consumer via television or radio broadcaster, is now becoming much, much more complex. Change, of course, presents opportunity and the panellists were quick to eulogise on how they can reach and engage audiences in ways unthinkable little more than a decade ago. \u201cWe innovated this year by broadcasting the Champions League final in 360-degrees,\u201d said Mike Norrish, Head of Digital at BT Sport.<\/p>\n

\u201cWe distributed 100,000 Google Cardboard viewers and\u00a0witnessed 10, 11-year-olds watching the match this way while their parents watched on television alongside them. We had people tweeting us saying \u2018thank you BT, this is the future\u2019.\u201d<\/p>\n

For UEFA, the switch to pay-TV in the UK away from their traditional terrestrial home has been an “unmitigated success”, according to their rights agency, Team Marketing. \u201cWe wanted to go all-pay in some of our bigger markets because it allows us to do the innovative things we are discussing here today,\u201d said Simon Crouch, Team\u2019s COO.<\/p>\n

So, breaking the traditional mould can clearly pay dividends. \u201cWe broadcast the Champions League and Europa League finals on YouTube as a subscription driver,\u201d said Norrish. “It is live sport and it is premium live sport but it is low risk for us in terms of losing TV audience because the number of people signing up for our service, a long-term contract, at that stage of the season is low.\u201d<\/p>\n

For Avid, as a supplier and enabler of many of the advances being discussed, it was fascinating to see stories unfold as to how technology is powering the revolution across the content production industry.<\/p>\n