{"id":1011,"date":"2017-10-04T00:00:00","date_gmt":"2017-10-04T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/curtain-call-after-dark-at-the-leaders-sport-business-summit\/"},"modified":"2021-08-10T10:00:20","modified_gmt":"2021-08-10T10:00:20","slug":"curtain-call-dark-leaders-sport-business-summit","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/curtain-call-dark-leaders-sport-business-summit\/","title":{"rendered":"Curtain call: After dark at the Leaders Sport Business Summit"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/LSBS-Roundup-Web-e1507142611233.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Oct 04, 2017                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Curtain call: After dark at the Leaders Sport Business Summit<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/uncategorized\/\" rel=\"tag\">Uncategorized<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/articles\/curtain-call-dark-leaders-sport-business-summit\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/articles\/curtain-call-dark-leaders-sport-business-summit\/&#038;text=Curtain call: After dark at the Leaders Sport Business Summit\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Curtain call: After dark at the Leaders Sport Business Summit. https:\/\/leadersinsport.com\/sport-business\/articles\/curtain-call-dark-leaders-sport-business-summit\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/articles\/curtain-call-dark-leaders-sport-business-summit\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Leaders Sport Business Summit, Day One.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>As a buzzing day at Stamford Bridge becomes a bustling evening in its environs, welcome to your on-the-button round-up of the tenth annual Leaders Sport Business Summit &#8211; the seventh event of Leaders Week 2017. We can\u2019t promise this will be comprehensive, but it should at least provide a few nuggets from what was an action-packed programme once again.<\/h4>\n<p>A shout out to our man on the ground, Andrew Serio, for providing the majority of the gobbets in this communiqu\u00e9, and to our main partners SAP and Nielsen, and indeed a hefty pat on the back to all the winners of this year\u2019s Leaders Under 40 Awards. A whale of time was had last night at the Natural History Museum, but most were out in force, sore heads and all, on the conference floor bright and early this morning.<\/p>\n<p>We\u2019re off to Bar LaLiga at Frankie\u2019s for some Hotelplanner drinks. Hope, naturally, to see you there. Meanwhile, catch up on a business card-busting day below:<\/p>\n<p><b>Seen<\/b>:<\/p>\n<ul>\n<li>Boston Celtics\u2019 President <b>Rich Gotham<\/b> and 76ers CEO <b>Scott O\u2019Neil<\/b> exchanging a traditional \u2018East Coast hand gesture\u2019 over a plate<\/li>\n<li>Sky Sports\u2019 chief <b>Barney Francis<\/b>, World Rugby CEO <b>Brett Gosper<\/b>, football doyen <b>David Dein<\/b> and Deloitte\u2019s <b>Dan Jones<\/b> in close proximity on the front row for Sir Martin Sorrell. They must have got in early to bag those seats. The first session in the \u2018bouncy castle\u2019 was heaving.<\/li>\n<li><b>Fabrizio<\/b> from Errea, pounding the floor as an exhibitor for the tenth straight year. A hat tip to you, sir, and thanks for your support.<\/li>\n<li>The speaker room at Leaders is something of a sacred cavern. You see things in there you probably shouldn\u2019t see. Including\u2026.. a glimpse inside <b>Sir Dave Brailsford<\/b>\u2019s Team Sky-branded suitcase. As you might imagine, it\u2019s immaculately packed.<\/li>\n<\/ul>\n<p><b>Heard:<\/b><\/p>\n<ul>\n<li>You heard it right, Leaders CEO <b>James Worrall<\/b> did make a pledge in his opening address in the morning: we won\u2019t be putting on all-male panels again. And we\u2019ll hold him to that!<\/li>\n<li>The <b>Yormark<\/b> twins \u2013 Brett and Michael \u2013 were all smiles and support for one another on stage, but behind the scenes it was a different story as the pair \u2013 genuinely \u2013 negotiated with each other over a joint deal of some sort right up to the point that they went on stage.<\/li>\n<li><b>Kevin Brilliant<\/b>, the Chicago Bulls\u2019 aptly named behavioural scientist, made an impact with his presentation at The Ultimate Fan Experience conference yesterday. Within a few hours, so the speaker room chit chat goes, the head of hospitality at a top Premier League club had been on the blower to his team to tell them to change the way they give out gifts to their VIPs: following Brilliant\u2019s \u2018peak-end effect\u2019 advice, the team in question will now be sending their guests on their way with a goodbye gift.<\/li>\n<li>Kidnapping insurance: definitively not worth it. At least that was the view of one high profile speaker who refused to accept it at a previous role, figuring, quite reasonably, that any potential kidnapper would probably be encouraged by the possibility of an insurance payout.<\/li>\n<\/ul>\n<p><b>Did someone say hashtag?<\/b><\/p>\n<p><a href=\"https:\/\/twitter.com\/MacRob85\" data-cke-saved-href=\"https:\/\/twitter.com\/MacRob85\">@MacRob85<\/a>: Great insight from Dave Brailsford &amp; Billy Beane <a href=\"https:\/\/twitter.com\/LeadersBiz\" data-cke-saved-href=\"https:\/\/twitter.com\/LeadersBiz\">@LeadersBiz<\/a>: &#8220;A lack of knowledge isn&#8217;t the issue, it&#8217;s in its application&#8221; <a href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\" data-cke-saved-href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\">#<b>LeadersWeek<\/b><\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/robinsclarke\" data-cke-saved-href=\"https:\/\/twitter.com\/robinsclarke\">@robinsclarke<\/a>:\u00a0Music making the sports world listen. Top session from <a href=\"https:\/\/twitter.com\/pughy\" data-cke-saved-href=\"https:\/\/twitter.com\/pughy\">@pughy<\/a> <a href=\"https:\/\/twitter.com\/Spotify\" data-cke-saved-href=\"https:\/\/twitter.com\/Spotify\">@Spotify<\/a> on personalised consumer interaction <a href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\" data-cke-saved-href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\">#<b>LeadersWeek<\/b><\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/EmiliaHi\" data-cke-saved-href=\"https:\/\/twitter.com\/EmiliaHi\">@EmiliaHi<\/a>:\u00a0At Leaders. Was going to tweet about <a href=\"https:\/\/twitter.com\/sebcoe\" data-cke-saved-href=\"https:\/\/twitter.com\/sebcoe\">@sebcoe<\/a> but actually, here&#8217;s a bag of seaweed I think I stole off the lunch display. <a href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\" data-cke-saved-href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\">#<b>LeadersWeek<\/b><\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Asia?src=hash\" data-cke-saved-href=\"https:\/\/twitter.com\/hashtag\/Asia?src=hash\">#Asia<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/ABevington11\" data-cke-saved-href=\"https:\/\/twitter.com\/ABevington11\">@ABevington11<\/a>:\u00a0Former Walt Disney boss and now <a href=\"https:\/\/twitter.com\/officialpompey\" data-cke-saved-href=\"https:\/\/twitter.com\/officialpompey\">@officialpompey<\/a> owner <a href=\"https:\/\/twitter.com\/Michael_Eisner\" data-cke-saved-href=\"https:\/\/twitter.com\/Michael_Eisner\">@Michael_Eisner<\/a> speaking to a capacity audience <a href=\"https:\/\/twitter.com\/LeadersBiz\" data-cke-saved-href=\"https:\/\/twitter.com\/LeadersBiz\">@LeadersBiz<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\" data-cke-saved-href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\">#<b>LeadersWeek<\/b><\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/David_T112\" data-cke-saved-href=\"https:\/\/twitter.com\/David_T112\">@David_T112<\/a>:\u00a0Truly inspirational: &#8220;Create milestone moments&#8221; could&#8217;ve listened all day <a href=\"https:\/\/twitter.com\/LeadersBiz\" data-cke-saved-href=\"https:\/\/twitter.com\/LeadersBiz\">@LeadersBiz<\/a> with <a href=\"https:\/\/twitter.com\/MichaelYormark\" data-cke-saved-href=\"https:\/\/twitter.com\/MichaelYormark\">@MichaelYormark<\/a> <a href=\"https:\/\/twitter.com\/brettyormark\" data-cke-saved-href=\"https:\/\/twitter.com\/brettyormark\">@brettyormark<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LEADERSWEEK?src=hash\" data-cke-saved-href=\"https:\/\/twitter.com\/hashtag\/LEADERSWEEK?src=hash\">#<b>LEADERSWEEK<\/b><\/a><\/p>\n<p><b>The onstage skinny<\/b><\/p>\n<ul>\n<li><b>Sir Martin Sorrell<\/b> gives a good business crystal ball reading. The WPP CEO was on effusive form, foreseeing the \u2018content war\u2019 between the \u2018Big Seven\u2019 \u2013 Microsoft, Apple, Google, Facebook, Amazon, Tencent and Alibaba. He\u2019s got a way with words too; his \u2018acquisition\u2019 of a new baby daughter since his last Leaders outing in 2014 was a particular highlight. And is this a fresh dollop of sports industry news? Amazon, Sorrell said, were actively pursuing the Barcelona shirt sponsorship deal. What held the deal back was Nike\u2019s reluctance to have the Barcelona shirts sold through Amazon. Rakuten swooped in, sealed the deal, then Nike went and did a distribution deal with Amazon three months later anyway. \u201cIt\u2019s a fast-moving world and sports entities won\u2019t be immune,\u201d said Sorrell. No they won\u2019t, Sir Martin, no they won\u2019t.<\/li>\n<li>Speaking on UEFA\u2019s Diversity &amp; Inclusion panel at the end of the day, <b>Alex Scott<\/b> almost managed to convince <b>Kolo Toure<\/b> to break out into the \u2018Toure jig\u2019. He held back though, instead giving the following eminently sensible soundbite: \u201cOnly in sport would you come from a completely different continent and be welcomed into a new culture and have people sing mine and my brother\u2019s name. We did not expect it.\u201d<\/li>\n<li><b>Michael Eisner<\/b>, ex-CEO of Disney and current owner of Portsmouth FC, likes a good story. Not one to create them himself, he instead spent his career identifying amazing stories, from his vision for ESPN at Disney to the company\u2019s ownership of the Anaheim Mighty Ducks (NHL) and Angels (MLB). A learned man \u2013 his referencing of Roman history, Hemingway, and A Sunday on La Grande attests to that &#8211; his interest in Portsmouth is an honest effort to enhance authentic entertainment into the sports world. Steps taken include a Heritage and Advisory Board, architectural improvements for \u201cFratton Park, a treasure,\u201d and a commitment to the club\u2019s manager, Kenny Jackett. From a man who spent time as Goofy at Disney, \u201cit\u2019s more fun going up than coming down, especially when the upside is Manchester United.\u201d Lofty goals, and ones that make the \u2018from one Mickey Mouse organisation to another\u2019 gag a redundant one.<\/li>\n<li>Brad Pitt from Moneyball and the man who could be played by Bruce Willis (that\u2019s <b>Billy Beane<\/b>, EVP of the Oakland Athletics, and <b>Sir Dave Brailsford<\/b>, Team Principal of Team Sky, respectively) held a sparky conversation about the importance of data, teamwork, and how to approach a crazy idea (\u201cTry it!\u201d says Beane). Speaking candidly, Beane described the importance of treating players as business investments to maximise ROI and how \u201ccreating proprietary information and managing a database is part of any business.\u201d To do so, convert the sports world into a mash-up of Wall Street and Silicon Valley \u201cby hiring the most intelligent people you can find.\u201d Admittedly, there\u2019s a time for science and for art in sport; finding the balance is why they pay guys like this the big bucks.<\/li>\n<\/ul>\n<p>We\u2019re into the final stretch of Leaders Week now, and, like most normal weeks, it began on a Monday. That\u2019s right; we\u2019ve been hard at work already, and here\u2019s a little taster:<\/p>\n<p>&#8211; <a href=\"https:\/\/leadersinsport.com\/sport-business\/5-things-learned-social-fanalytics\/\" data-cke-saved-href=\"https:\/\/leadersinsport.com\/sport-business\/5-things-learned-social-fanalytics\/\">The numbers swamp, the pope, commercial partner match-making and more \u2013 5 things we learned from Social Fanalytics<\/a><\/p>\n<p>&#8211; <a href=\"https:\/\/leadersinsport.com\/sport-business\/5-things-learned-broadcast-disruptors\/\" data-cke-saved-href=\"https:\/\/leadersinsport.com\/sport-business\/5-things-learned-broadcast-disruptors\/\">Bespoke it and stoke it, I see IP, the reality of VR and more \u2013 5 things we learned from Broadcast Disruptors<\/a><\/p>\n<p>&#8211; <a href=\"https:\/\/leadersinsport.com\/sport-business\/5-things-learned-ultimate-fan-experience\/\" data-cke-saved-href=\"https:\/\/leadersinsport.com\/sport-business\/5-things-learned-ultimate-fan-experience\/\">Endowed progress, Bucks bathroom testers, regrets and counter-factuals and more \u2013 5 things we learned from The Ultimate Fan Experience<\/a><\/p>\n<p>&#8211; <a href=\"https:\/\/leadersinsport.com\/sport-business\/4-things-learned-esports-live\/\" data-cke-saved-href=\"https:\/\/leadersinsport.com\/sport-business\/4-things-learned-esports-live\/\">Trolls, outsiders, diversification and more \u2013 4 things we learned from Esports Live<\/a><\/p>\n<p>See you all back here \u2013 same time, same place \u2013 for day two of the Leaders Sport Business Summit.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Leaders Sport Business Summit, Day One<\/p>\n","protected":false},"featured_media":1012,"menu_order":0,"template":"","categories":[1],"pathway":[],"topic":[],"sport":[],"class_list":["post-1011","article","type-article","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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