{"id":1017,"date":"2017-10-03T00:00:00","date_gmt":"2017-10-03T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/5-things-we-learned-from-broadcast-disruptors\/"},"modified":"2021-08-10T10:00:21","modified_gmt":"2021-08-10T10:00:21","slug":"5-things-learned-broadcast-disruptors","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/5-things-learned-broadcast-disruptors\/","title":{"rendered":"5 Things We Learned from Broadcast Disruptors"},"content":{"rendered":"\n\n
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\n Oct 03, 2017 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

5 Things We Learned from Broadcast Disruptors<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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Bespoke it and stoke it, I see IP, the reality of VR and more.<\/p>\n \n \n \n

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Leaders Week kicked off with two specialist forums this year. One of them, Broadcast Disruptors, took place at the BT Tower and delved into the latest technology being embraced \u2013 or not \u2013 by the sports broadcast industry, as well as the funding models and consumer habits that are re-shaping the business. With the help of our man on the ground (and up the tower), Andrew Serio, we invite you to sit back and get super-served with the following insights:<\/h4>\n

1. The future\u2019s bright, the future\u2019s personalised<\/strong><\/h4>\n

Remember your maths? Well, the new broadcasting formula is: One Million Viewers = One Million Channels. Spotify has done it for music, Amazon for shopping, but who will do it for television? That was one of the questions posed at the Snell Advanced Media roundtable on \u2018removing destruction from the production process\u2019. And if that\u2019s the formula, then the equation is a personalised one. According the Snell\u2019s computer scientist extraordinaire, James Cain<\/strong>, the end goal for content producers is the ability to mix and match ingredients (read: content, graphics, ads) to create unique recipes (read: broadcasts) tailored to fans\u2019 preferences.<\/p>\n

2. The future\u2019s bright, the future is IP<\/strong><\/p>\n

BT Sport has done some pioneering stuff already in its brief existence so far. From AR to VR, through to mass adoption of single-truck 4K production from over 350 live events last year, BT has revelled in its \u2018new kid on the block\u2019 status and is willing to push the envelope. And COO Jamie Hindhaugh<\/strong> was willing to give a glimpse of what\u2019s around the corner: IP-based delivery (signal through the internet, basically). It might not make a substantial difference to the consumer, but the efficiencies gained will be game-changing for broadcasters. And when it comes to, as Hindhaugh put it, \u201cgetting the return path\u201d, we can only imagine.<\/p>\n