{"id":1023,"date":"2017-08-25T00:00:00","date_gmt":"2017-08-25T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-china\/"},"modified":"2022-03-18T16:19:50","modified_gmt":"2022-03-18T16:19:50","slug":"whitepaper-china","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/whitepaper-china\/","title":{"rendered":"Whitepaper: China"},"content":{"rendered":"\n\n
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\n Aug 25, 2017 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Whitepaper: China<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Strategy & Commercialisation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/whitepaper-china\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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An emerging market focus.<\/p>\n \n \n \n

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China is a country pulsing to the beat of progress, a market alive with potential, and a corner of the sporting world raising more than a few eyebrows.<\/h4>\n
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A top-line government target for the domestic sports industry to reach a value of CNY5 trillion ($813 billion) by 2025 has been the latest spur for investment at all levels.<\/p>\n

Leagues are professionalising, major events are moving in, sport and physical activity are creeping into the prevailing culture and sweeping into the national education system.<\/p>\n

With a technology boom, a set of unique market conditions, a population of 1.37 billion and a steady process of social and economic progression underway, China is arguably the most exciting emerging market in sport.<\/p>\n

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“32% of China\u2019s urban population actively participate in sport”<\/h4>\n<\/blockquote>\n