{"id":1025,"date":"2018-07-25T00:00:00","date_gmt":"2018-07-25T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-in-beijing-the-inside-line-2\/"},"modified":"2022-03-18T12:22:27","modified_gmt":"2022-03-18T12:22:27","slug":"leaders-beijing-inside-line-2","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-beijing-inside-line-2\/","title":{"rendered":"Leaders in Beijing \u2013 the inside line"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Brand-Panel-Beijing.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Jul 25, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders in Beijing \u2013 the inside line<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/strategy-and-commercialisation\/\" rel=\"tag\">Strategy &amp; Commercialisation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-beijing-inside-line-2\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-beijing-inside-line-2\/&#038;text=Leaders in Beijing \u2013 the inside line\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Leaders in Beijing \u2013 the inside line. https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-beijing-inside-line-2\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-beijing-inside-line-2\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">In review: The Sport Business Summit, Beijing.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><strong>As the sun beat down on China\u2019s ancient capital, the halls, floors, nooks, crannies, corridors and over-worked air-conditioning units of Sina Plaza echoed to the sound of insight, relationship-building and industry tittle tattle as the Beijing edition of the Leaders Sport Business Summit rolled into town for a second showing.<\/strong><\/h4>\n<h6>By James Emmett<\/h6>\n<p>&nbsp;<\/p>\n<p><strong>Sina<\/strong> is one of China\u2019s internet darlings; the creators of Weibo, and, in Sina Sport, one of the country\u2019s leading digital sports content and community platforms \u2013 and now a genuine player in China\u2019s burgeoning mass participation event space too. The internet giant\u2019s \u2018Beijing Silicon Valley\u2019 headquarters were a fitting setting for a summit with the future of the sports industry as its focus, and the Sina Sports team were generous hosts today to Leaders, and our main partners for the summit in <strong>Aspire Zone, Nielsen, <\/strong>and<strong> ONE Championship<\/strong>.<\/p>\n<p>Eight is China\u2019s lucky number, and double luckily, there were precisely eight key lessons learned (or at least notated) over the course of an action-packed onstage programme.<\/p>\n<p>1. <strong>Scott O\u2019Neil gives good mantra<\/strong><br \/>\nThe Harris Blitzer Sports &amp; Entertainment CEO \u2013 using a keynote slot at today\u2019s summit in Beijing as part of a whirlwind trip to lay some groundwork for his Philadelphia 76ers\u2019 tour of China later this year \u2013 is a walking glossary of professionally inspiring ditties. Giving a typically energetic display as he provided a glimpse inside the multi-award winning organisational culture he\u2019s built at HBSE, O\u2019Neil delivered again. \u201cBe where your feet are,\u201d he urged his international audience, and he certainly was where his were. And as China continues to forge a radical new path for its own workforce \u2013 balancing the entrenched, opaque government power systems and age-based hierarchies with a burgeoning creative and entrepreneurial young generation of talent \u2013 O\u2019Neil\u2019s insight into nurturing young leaders was particularly resonant. 80% of Harris Blitzer Sports &amp; Entertainment employees are under-25, and O\u2019Neil has worked to ensure the organisation is \u201cMillennial-friendly\u201d, running a wildly popular \u2018CEO-for-the-day\u2019 programme \u2013 which comes with O\u2019Neil\u2019s assistant, office, and even budget for a day.<\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-podcast-scott-oneil-katie-oreilly\/\">Leaders Podcast &#8211; Scott O&#8217;Neil &amp; Katie O&#8217;Reilly\u00a0<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18135 size-full\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/07\/Scott-Oneil.jpg\" alt=\"\" width=\"700\" height=\"375\" \/><\/p>\n<p>2. <strong>China is divided and the age of 30 is the borderline<\/strong><br \/>\nChina is the petri dish for the global digital future \u2013 we all know that \u2013 but, still, nothing beats a good old-fashioned printed pamphlet. The latest Nielsen Sports-Leaders white paper collaboration \u2013 a focus, naturally enough, on the changing face of the Chinese consumer and the sometimes startling differences between the habits and attitudes of under-30s and over-30s in the country \u2013 was snaffled by all and sundry at Sina today. You can <a href=\"https:\/\/leadersinsport.com\/sport-business\/whitepaper-china-next-generation-sports-consumers\/\">download it for yourself here<\/a>.<\/p>\n<p>3. <strong>China is the key to Discovery\u2019s $2 billion bet on PGA Tour golf<\/strong><br \/>\nAlex Kaplan, Discovery\u2019s President and GM of golf, explained that the potential of the Chinese market \u2013 where golf consumers are significantly younger and tech savvier than anywhere else in the world \u2013 makes it by some distance the most exciting territory for the media group to exploit as it goes about joining the business dots behind its gigantic global golf deal.<\/p>\n<p>4. <strong>Any conference on the Chinese sports industry is a conference that will reference Yao Ming<\/strong><\/p>\n<p>Despite not having played professional basketball for almost nine years, Yao Ming is still the brightest star in China\u2019s sporting constellation. Just as basketball bodies \u2013 FIBA, the CBA, the NBA \u2013 make combined and independent efforts to identify and nurture \u2018the next Yao Ming\u2019, so too does any sports organisation worth its salt work to uncover its own Yao Ming. The trend for European-run or branded academies across the country is half marketing exercise, half genuine attempt to invigorate a grassroots culture that has never quite delivered. Chinese consumers, so the conventional wisdom goes, love a star, and so \u2018the next Yao Ming\u2019 bingo (Yao Mingo?) will continue at China sports conferences for the foreseeable future. Honourable mention to the WTA, which found their own Yao Ming in Li Na and continue to capitalise long after her retirement, recently signing a record-breaking deal to take the season-ending WTA Finals to Shenzhen from next year.<\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/one-championship-victor-cui\/\">This is the ONE<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>5. <strong>China\u2019s winter sports\u2019 ambition is breath-taking<\/strong><\/p>\n<p>Large numbers often need context before they hit home. The Chinese government has made the development of a true winter sports infrastructure and culture a national priority ahead of Beijing 2022 and President Xi Jinping\u2019s stated aim of creating 300 million new winter sports participants by the year of the Games certainly sounds a lofty goal. But it\u2019s the context of the fact that there are only 150 million winter sports participants globally at this point that elevates that ambition from lofty to stratospheric. If any country can do it, China can.<\/p>\n<p>6. <strong>Is Jisheng Gao the most enthusiastic billionaire in town?<\/strong><\/p>\n<p>Yes. Southampton\u2019s Chinese owner is a rare breed: admirably open, truly dynamic, and genuinely passionate, Gao was certainly one of the most popular speakers at the summit today. \u201cWe\u2019ve had successes and failures at Southampton already,\u201d he said; \u201cbut I tell my management \u2018I fully trust in you; I give you full authorisation\u2019; I don\u2019t give them any interference just full communication. I spoke to local fans, I spoke at the local university. I thought women were throwing clothes at me, but actually fans were throwing scarves at me. Last year\u2019s ups and downs were a real test, but we\u2019ve proved that we can do that. As a business, you would have to be nervous about relegation because you can lose \u00a3200 million, but if you look at this business as the meaning of your life, than you won\u2019t be nervous. Football is my professional belief.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18137 size-full\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/07\/Jisheng-Gao_Website.jpg\" alt=\"\" width=\"700\" height=\"375\" \/><\/p>\n<p>7. <strong>DDMC\u2019s AFC deal <\/strong><\/p>\n<p>Chinese organisations and individuals have been putting their money where their mouths are for the last few years in terms of international acquisitions \u2013 often, it has to be said, paying over the odds for deals that haven\u2019t always worked out. But DDMC\u2019s recent winning bid for the AFC\u2019s next cycle of international commercial rights is a real milestone: a Chinese entity beating out the global rights arbitrage big boys with a package that could see it raise some $2.8 billion for the AFC over the lifetime of the deal.<\/p>\n<p>8. <strong>The IOC\u2019s Alibaba deal is about far more than money<\/strong><\/p>\n<p>Of course it is, but it was useful to have some meat on the bones of what have been only vaguely stated intentions to revolutionise ecommerce and cloud computing across the Olympic Movement. Alibaba\u2019s Leon Xie and the IOC\u2019s Christian Voigt confirmed today that the first iteration of\u00a0Alibaba\u2019s cloud solution would be ready for Tokyo 2020 \u2013 with the real revolutionary stuff ready to roll out for Beijing 2022. As it reaches the grand old age of 19, Alibaba\u2019s leadership has deemed an Olympic showcase to be the most effective way of properly introducing the brand on a global stage and continuing its mission of becoming recognised and trusted outside China. As Voigt neatly put it today: \u201cIt was an alignment of the stars on the highest level\u201d.<\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/whitepaper-china-next-generation-sports-consumers\/\">Whitepaper: China &#8211; Next Generation Sports Consumers<\/a><\/li>\n<\/ul>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>As the sun beat down on China\u2019s ancient capital, the halls, floors, nooks, crannies, corridors and over-worked air-conditioning units of Sina Plaza echoed to the sound of insight, relationship-building and industry tittle tattle as the Beijing edition of the Leaders Sport Business Summit rolled into town for a second showing.<\/p>\n","protected":false},"featured_media":1026,"menu_order":0,"template":"","categories":[56],"pathway":[],"topic":[],"sport":[],"class_list":["post-1025","article","type-article","status-publish","has-post-thumbnail","hentry","category-strategy-and-commercialisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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