{"id":1038,"date":"2017-05-30T00:00:00","date_gmt":"2017-05-30T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-unified-measurement\/"},"modified":"2021-08-10T10:00:25","modified_gmt":"2021-08-10T10:00:25","slug":"unified-measurement","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/unified-measurement\/","title":{"rendered":"Whitepaper: Unified Measurement"},"content":{"rendered":"\n\n
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\n May 30, 2017 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Whitepaper: Unified Measurement<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Defining a new sponsorship currency.<\/p>\n \n \n \n

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We live in a rapidly evolving media environment, and the way we consume content – and the types of content we consume – changes almost on a yearly basis.<\/h4>\n
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In business terms, sports entities are media properties; their currency is consumer attention. In simpler times, tracking and measuring that attention was, if not straight-forward, then certainly less challenging than it is today.<\/p>\n

With the multitude of media channels and platforms now available to sports entities – whether they take advantage of them deliberately or not – a unified approach to measurement, analysis, and therefore maximised revenue generation potential is advised<\/p>\n

‘Sport drives more than 50% of social TV conversations on Twitter’<\/strong><\/em><\/p><\/blockquote>\n

This is the subject addressed in the first of a series of whitepapers developed by international sports and entertainment sponsorship consultancy, research and evaluation firm Nielsen Sports and Leaders.<\/p>\n

The series will run for the remainder of the year, and will delve into some of the hottest topics in the industry today, applying a layer of data-driven insight to address some of the challenges facing many across the global sports business in 2017.<\/p>\n

The whitepapers are free to download. All that\u2019s required is a basic set of details. We will not share these details with any third party, but if you\u2019re happy for us to share them with Nielsen Sports – and Nielsen Sports alone – then please do tick the box where prompted.<\/p>\n