{"id":1069,"date":"2016-08-12T00:00:00","date_gmt":"2016-08-12T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/olympic-marketing-the-myths-the-magic-and-the-future\/"},"modified":"2021-08-10T10:00:31","modified_gmt":"2021-08-10T10:00:31","slug":"olympic-marketing-myths-magic-future","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/olympic-marketing-myths-magic-future\/","title":{"rendered":"Olympic Marketing – the myths, the magic, and the future"},"content":{"rendered":"\n\n
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\n Aug 12, 2016 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Olympic Marketing – the myths, the magic, and the future<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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P&G, Bridgestone, BMW and USOC on Olympic sponsorship.<\/p>\n \n \n \n

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It is a quirk of coincidence that the summer Olympic cycle is linked, quadrennium-for-quadrennium, with the US presidential election cycle.<\/h4>\n

This current election cycle is proving more vicious than most, and it is no understatement to suggest that many Americans are more willing to engage with international stories that make them feel good about their country than normal.<\/p>\n

The Olympics, then, is the balm that soothes the wounds of incessant political rhetoric.<\/p>\n

That was certainly one of the key points raised during an Olympic sponsorship session at the Leaders Sport Business Summit in New York this March.<\/p>\n