{"id":16628,"date":"2023-03-29T14:33:55","date_gmt":"2023-03-29T14:33:55","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=article&p=16628"},"modified":"2023-03-31T07:29:03","modified_gmt":"2023-03-31T07:29:03","slug":"broadcast-disruptors-bulletin-brazils-latest-streaming-sensation-how-school-sports-is-at-the-forefront-of-south-africas-sports-broadcast-market-and-why-fortnite-just-got-a-lot-mor","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-brazils-latest-streaming-sensation-how-school-sports-is-at-the-forefront-of-south-africas-sports-broadcast-market-and-why-fortnite-just-got-a-lot-mor\/","title":{"rendered":"Broadcast Disruptors Bulletin: Brazil\u2019s latest streaming sensation; how school sports is at the forefront of South Africa\u2019s sports broadcast market; and why Fortnite just got a lot more interesting"},"content":{"rendered":"\n\n
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\n 29 Mar 2023 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: Brazil\u2019s latest streaming sensation; how school sports is at the forefront of South Africa\u2019s sports broadcast market; and why Fortnite just got a lot more interesting<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category <\/div>\n Digital & Media<\/a>, Sport Business<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-brazils-latest-streaming-sensation-how-school-sports-is-at-the-forefront-of-south-africas-sports-broadcast-market-and-why-fortnite-just-got-a-lot-mor\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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16 March 2023<\/strong><\/p>\n

Broadcast Disruptors Bulletin: what you need to know today about the shifting sports media landscape<\/p>\n

By\u00a0David Cushnan<\/a><\/h6>\n
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If you haven\u2019t already,\u00a0sign up for free<\/a>\u00a0to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

Bulletin length: 1,494 words \u2013 it\u2019s a 7-minute read<\/p>\n

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Short form<\/strong><\/p>\n

Leaders Broadcast Disruptor of the week: Jo\u00e3o Pedro Paes Leme<\/span><\/span><\/span>
\n<\/span>Enter our awards; join us in India\u00a0<\/span>
\n<\/span>Boxing’s thriving online platforms<\/span>
\n<\/span>Epic Games ups creator payouts\u00a0<\/span>
\n<\/span>Sports media production in 2030\u00a0<\/span>
\n<\/span>Broadcast market SWOT analysis: South Africa\u00a0<\/span><\/p>\n

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Long form<\/strong><\/p>\n

LEADERS BROADCAST DISRUPTOR OF THE WEEK<\/strong><\/p>\n

Who?<\/strong> Jo\u00e3o Pedro Paes Leme<\/p>\n

What?<\/strong> Founding Partner, Play9<\/p>\n

Why?<\/strong> Leme, a former Rede Globo executive, runs the Play9 digital agency with Brazilian streamer Felipe Neto. Its latest project last week saw legendary Brazilian sports broadcaster Galv\u00e3o Bueno launch his own YouTube channel, Canal GB, in order to broadcast a livestream of Brazil\u2019s friendly match with Morocco. 72-year old Bueno has been the voice of many of Brazil\u2019s most significant sporting moments, including World Cup victories, Ayrton Senna\u2019s F1 world championships and Senna\u2019s death in 1994. When Globo, his usual employer, pulled out of bidding for Brazil\u2019s latest international, Play9 secured a deal with the Brazilian Football Association to stream the game in the country. Bueno\u2019s first livestream generated over 10 million views, with a peak of 1.5 million. Impressive numbers, particularly, as Leme has pointed out – comparing Bueno to Neto or Casimiro, another Brazilian streamer now regularly broadcasting games via his channels – as this might be the first example of a non-digital native, non-athlete streaming live sport via their own YouTube channel. In an instant, a new way for Brazilians to hear a reassuringly familiar voice.<\/p>\n

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THE BIG PICTURE<\/strong><\/p>\n

Thanks for your click and hi from us; this is the Broadcast Disruptors Bulletin \u2013 it\u2019s a fortnightly briefing on how sports content is created, produced, packaged up, sold and distributed, and you\u2019re very welcome to it.<\/p>\n

A last call to enter the Leaders Sports Awards<\/a>. Deadline day is tomorrow. An all-star group of judges is waiting to deliver its verdict on your best work.<\/p>\n

And first word of our latest Leaders event \u2013 happening in a thriving and fascinating media market. We\u2019re heading to Bangalore \u2013 the Silicon Valley of India, no less – in June, for Leaders Meet: Innovation \u2013 India. It\u2019s all in partnership with IPL franchise Royal Challengers Bangalore; there\u2019ll be a strong turnout of all the key decision-makers and decision-takers in Indian sport, and we anticipate it being a really powerful way of learning more about a market that simply can\u2019t be ignored. Dates for your diary: 28th and 29th June. Drop us a line for more info or have a look here<\/a>.<\/p>\n

In spite of<\/span> a recent Outlook update<\/span>,<\/span> we are <\/span>still <\/span>available<\/span> to receive your emails \u2013 send news, views, <\/span>gossip<\/span> and intelligence our way at <\/span> <\/span>david.cushnan@leadersinsport.com<\/span><\/a> and <\/span>james.emmett@leadersinsport.com<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

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THE TICKER<\/strong><\/p>\n

NWSL launches global streaming service with Endeavor<\/a> \/\/ DAZN launches channel on Sky<\/a> \/\/ DAZN and Sky to share UK IPL rights<\/a> \/\/ Willow secures North American ICC rights<\/a> \/\/ Web3 firm Rug Radio launches sports strand<\/a> \/\/ Argentinian government confirms FTA national team games<\/a> \/\/ Felix Loesner joins Bayer Leverkusen<\/a> \/\/ De Marchis to advise BuzzMyVideos and Cleeng<\/a> \/\/ Osborne promoted to Head of Women\u2019s Sport at Sky<\/a> \/\/ USTA seals WBD deal in France<\/a> \/\/ Veritone extends with Augusta National<\/a> \/\/ Disney shuts Next Generation Storytelling division <\/a><\/p>\n

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EYES ON THIS<\/strong>\u00a0\u2013\u00a0Watch how these things develop to understand the future<\/em><\/p>\n

On the box<\/strong>: Anthony Joshua, former world heavyweight champion and DAZN investor, returns to the ring on Saturday in London for a heavyweight fight with Jermaine Franklin. It\u2019s the first time since 2015 that a Joshua fight won\u2019t be on pay-per-view, a combination of how his stock has recently fallen and his decision to move from Sky to DAZN, which is making Saturday\u2019s card available as part of its subscription. DAZN has, over the past fortnight, struck deals with Sky and Virgin Media to carry its service \u2013 notably, DAZN now has its own channel on Sky. And the fight week build-up, well underway as you read this, serves as another reminder that boxing media is like no other, in terms of the way the business of the sport \u2013 how fights are made, who\u2019s paying what to whom, pricepoints for subscriptions, ticket sales \u2013 is reported on, discussed and lapped up by a willing audience. In particular, promoters like Matchroom\u2019s Eddie Hearn are regularly delivering more traffic to online boxing channels like IFL TV, Boxing Social, Boxing King Media and Behind the Gloves than fighters. In giving these non-traditional channels access, Hearn also has platforms willing to offer him almost unlimited time to land messages to fighters, other promoters and of course promote big fight nights and Matchroom\u2019s global DAZN partnership \u2013 all to significant numbers of hardcore boxing fans. It\u2019s a major time commitment, clearly, but perhaps a way of operating that other executives in other sports might want to start considering when their views are being regularly sought.<\/p>\n

Creative control<\/strong>: Incentivising and remunerating creators continues to be a big issue for all sorts of digital platforms, and gaming appears to be the latest sector grappling with how to pay creators more, but within the confines of a workable business model. In what seems a substantial move, Epic Games, the company behind Fortnite, has announced it will share 40% of its total revenues with creators who design \u2018islands\u2019 within the game. The move was announced in conjunction with the launch of the latest iteration of Epic\u2019s Unreal Engine editor, which will for the first time allow user generated projects to be published directly into the Fortnite game. According to Epic Games, \u2018Fortnite is becoming an ecosystem\u2019, with the company adding that \u2018means new tools to design, develop and publish games, and a new economy that rewards developers\u2019. It continued: \u2018These updates bring us one step closer to Epic\u2019s vision of a connected metaverse with billions of players enjoying high-quality creations made by millions of developers\u2019. Payment will be determined by the popularity of the \u2018islands\u2019. According to Telecrunch<\/em>, around half of play time in Fortnite happens in user-created content. Fortnite is following Roblox in formalising creator payouts \u2013 the latter paid out US$600 million to creators last year, with some estimates now suggesting that Epic may end up shelling out US$1 billion in the same way.<\/p>\n

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THE NUMBERS<\/strong><\/p>\n

The WHU-Otto <\/span>Beisheim<\/span> School of Management, supported by the DFL, the <\/span>organisation<\/span> that runs the Bundesliga, and Amazon Web Services, has produced a new report<\/span> that gathers 99 sports media perspectives, from producers, clubs, leagues, tech firms and broadcasters, <\/span>to<\/span> <\/span>predict <\/span>what media production in sport will look like in 2030<\/span><\/span><\/a>. The panelists were <\/span>asked about the likelihood, <\/span>desirability<\/span> and <\/span>impact of 25 different areas of the industry<\/span> \u2013 a selection of results (impact and desirability scores<\/span> out of 7) below.<\/span><\/span>\u00a0<\/span><\/p>\n

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Source<\/span><\/i>: <\/span>CSM research report: Top-tier sports product and its production in 2030<\/span><\/a>v.<\/span>\u00a0<\/span><\/p>\n

\"Generative-AI\"~
\nSource: CSM research report: Top-tier sports product and its production in 2030<\/strong><\/p>\n

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BROADCAST MARKET SWOT ANALYSIS<\/strong><\/p>\n

\"Simon-Massie-Taylor-for-Leaders\"<\/a><\/p>\n

South Africa<\/span>\u2026<\/span><\/span> by<\/span><\/span> Capitalize Media CEO<\/span>,<\/span> Kelvin Watt<\/span><\/span><\/strong>, who rates SuperSport CEO Marc Jury as the best broadcast executive in the market<\/span>.<\/span><\/span> \u00a0<\/span><\/p>\n

Strengths<\/span><\/b>\u00a0<\/span><\/p>\n