{"id":553,"date":"2021-06-09T00:00:00","date_gmt":"2021-06-09T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-digest-apple-beefing-up-its-sports-team-the-ioc-smartening-up-its-hospitality-game\/"},"modified":"2022-03-18T16:13:44","modified_gmt":"2022-03-18T16:13:44","slug":"leaders-digest-apple-beefing-up-its-sports-team-the-ioc-smartening-up-its-hospitality-game","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-apple-beefing-up-its-sports-team-the-ioc-smartening-up-its-hospitality-game\/","title":{"rendered":"Leaders Digest: Apple beefing up its sports team; the IOC smartening up its hospitality game"},"content":{"rendered":"\n\n
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\n Jun 09, 2021 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Leaders Digest: Apple beefing up its sports team; the IOC smartening up its hospitality game<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a>, Equality, Diversity & Inclusion<\/a>, Investment & Ownership<\/a>, Leadership & Culture<\/a>, Technology & Innovation<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-apple-beefing-up-its-sports-team-the-ioc-smartening-up-its-hospitality-game\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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The lede: New players in the rights game: Apple, Zoom and…Pinterest?<\/h4>\n

 <\/p>\n

By James Emmett <\/a><\/h6>\n
\n

Hello one and all, and welcome to another edition of the Leaders Digest, a fortnightly sports business email that treads the line between superb and unreadable. Sign up<\/a>, if you haven\u2019t already, and see what you think. And do get in touch<\/a>; as sad as it sounds, I genuinely love hearing from you, even if it\u2019s to deal with complaints.<\/p>\n\n\n\n
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<\/h4>\n

5\u00a0 Questions, Answered<\/strong><\/span><\/h4>\n

1.)\u00a0 \u00a0 Just what does Apple think it’s up to?<\/strong>
\nWell, if this recent job posting \u2013 for a Sports Business Manager, Operations & Strategy, Video Services<\/a> \u2013 is anything to go by, then I\u2019d say it\u2019s building out a sports broadcast offering. (I guess that shouldn\u2019t come as a surprise given the hire of Jim DeLorenzo this time last year, but still, it registers as exciting).<\/p>\n

2.)\u00a0 \u00a0 Why is the IOC\u2019s new hospitality contract with On Location Experiences such a big deal?<\/strong>
\nFirst off, it\u2019s worth at least $1.3 billion across three Games from Paris 2024. My colleague Ben Fischer has more on that<\/a>. Secondly, while Olympic hospitality is never less than fun, it\u2019s a hodgepodge affair with multiple independent contractors and no guarantee of premium tickets. The blazers have been chuntering for a little while now. This \u2018full inventory\u2019 deal should enable On Location Experiences to Super Bowl-ize the Olympics – from the way it looks to the way it feels to the way it\u2019s sold. It\u2019s big for Endeavor, and it\u2019s big for the IOC. (As ever on this topic, I humbly submit a proposal to you, the sports industry, to sacrifice my time to sample your hospitality experience in the name of creating a fully independent sports hospitality league table. It\u2019s an idea, isn\u2019t it).<\/p>\n

3.)\u00a0 \u00a0 Is that a bucket of ice cold water I see about to be poured down the trousers of the NFT brigade?<\/strong>
\nI\u2019m afraid it might be<\/a>. In any case, thank you to Rohn Malhotra for responding to my desperate plea for an NFT tracker in the last digest. His Nifty Sports NFT newsletter<\/a> provides a focused and comprehensive overview of this area.<\/p>\n

4.)\u00a0 \u00a0 Have you ever sat next to a man in floods of tears on a plane?<\/strong>
\nIt\u2019s a disquieting experience. Scott O\u2019Neil was once that man. Fortunately for the guy sitting next to him at his lowest ebb \u2013 a bankrupt business and limited prospects behind him on the ground \u2013 Scott was about to embark on a transformative reading experience. The Philadelphia 76ers CEO tells us about the life-changing lessons he learned from that book on that fateful day in the first edition of Leaders Book Club. He also details how he manifests insights from what he\u2019s read into his day-to-day, and how he sets an organsational culture through the pages of a book. He also talks us through the leadership principles he\u2019s just got down into his own book: Be Where Your Feet Are. The book is available wherever you buy the best books<\/a>. The session is available \u2013 along with everything else from Leaders Week Direct, until 25th June – where you watch the best sessions<\/a>.<\/p>\n

5.)\u00a0 \u00a0Can you give me 5 good reasons to read the latest Broadcast Disruptors Bulletin?\u00a0<\/strong>
\nI\u2019ll try.<\/p>\n

A)\u00a0\u00a0 \u00a0We explain why Scandinavia is the next big growth area<\/a> for sports rights sellers.
\nB)\u00a0\u00a0 \u00a0We identify a new wave of rights buyers<\/a> among betting companies and the likes of Zoom\u2026 and Pinterest!
\nC)\u00a0\u00a0 \u00a0Barney Francis gives his detailed assessment<\/a> of where it\u2019s all going (touching on scarcity, subs models, the European Super League, private equity, and the coming shift back away from owned OTT platforms).
\nD)\u00a0\u00a0 \u00a0There\u2019s a really interesting thing about streaming and wine<\/a>.
\nE)\u00a0\u00a0 \u00a0You can subscribe for free<\/a>.<\/p>\n

 <\/p>\n

Get me on the guestlist<\/u><\/strong><\/h4>\n

–\u00a0\u00a0 \u00a0You\u2019re\u00a0invited to apply for an award<\/a>, but the invitation expires very soon!<\/p>\n

 <\/p>\n

T<\/strong><\/u>ying the threads together<\/strong><\/u><\/h4>\n

–\u00a0 \u00a0 Twitch Founder Emmett Shear has a\u00a0celebratory anniversary thread<\/a>\u00a0with 21 insights ten years on from launching the company.<\/p>\n

–\u00a0\u00a0 \u00a0Laura McDonald has\u00a0a nascent thread<\/a>\u00a0on a European football tournament we can all get behind, this one base on core web vitals and over all website performance.<\/p>\n

 <\/p>\n

The Digest, Digested<\/strong><\/span><\/h4>\n

Gay dating app the new sponsor of Biarritz<\/a> (1 min)<\/p>\n

CVC serves up $600m global tennis merger as ATP and WTA eye match up<\/a> (2 mins)<\/p>\n

Sportradar pulls $10 billion SPAC deal in favour of traditional IPO<\/a> (1 min)<\/p>\n

Report: Spanish Super Cup staying in Saudi until 2029<\/a> (1 min)<\/p>\n

Yes. Tokyo Olympics are \u2018a go\u2019 despite opposition, pandemic<\/a> (5 mins)<\/p>\n

How to tell \u2018stories\u2019 that drive revenue<\/a> (6 mins)<\/p>\n

9 Instagram Stories tricks to get better engagement<\/a> (8 mins)<\/p>\n

 <\/p>\n

What’s new?<\/span><\/strong><\/h4>\n

–\u00a0\u00a0 \u00a0Enthusiasm for electric scooters<\/strong>\u00a0\u2013 Former sports marketing whizz\u00a0Stephan Croix is all over them<\/a>; so too are the merry band of brains drawn from all corners to work on\u00a0eSkootr Championship<\/a>. 2022 will be the year of the scooter.<\/p>\n

–\u00a0\u00a0 \u00a0A new dawn for the\u00a0Leaders Meet: Diversity Series<\/a><\/strong>\u00a0\u2013 we\u2019re delighted to have renewed with Facebook for the next three years, and added a new initiative on allyship.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0Special Olympics GB\u2019s new strategy<\/strong>\u00a0\u2013 Off the back of new research that indicates that 19 million Britons have a connection to or are aware of someone with an intellectual disability,\u00a0Special Olympics GB has launched its new four-year plan<\/a>.<\/p>\n

 <\/p>\n

What’s trending?<\/strong><\/span><\/h4>\n

–\u00a0\u00a0 \u00a0Bold moves against discrimination in rugby<\/strong>\u00a0\u2013\u00a0This<\/a>, from Biarritz and Grindr, is fun.<\/p>\n

 <\/p>\n

Numbers<\/strong><\/span><\/h4>\n

Whatever became of the EFL’s club-by-club OTT service, iFollow?<\/p>\n

 <\/p>\n

<\/a><\/p>\n

<\/h4>\n

People<\/strong><\/span><\/h4>\n

Got\u00a0<\/strong><\/p>\n

–\u00a0\u00a0 \u00a0Long-time IMG media executive\u00a0Luca Baldanza<\/strong>\u00a0has left the agency for a new position as Head of Media Sales at\u00a0AC Milan<\/strong><\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0Oliver Kahn<\/strong>\u00a0will replace Karl-Heinz Rummenigge as\u00a0CEO of\u00a0Bayern Munich<\/strong><\/a>.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0Burke Magnus<\/strong>\u00a0has been promoted to the role of\u00a0President of Programming and Original Content at\u00a0ESPN<\/strong><\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0Kavin LaForce<\/strong>\u00a0is leaving his role at the NFL to become\u00a0Managing Director at\u00a0RedBird Capital<\/strong><\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0Oscar Mayo<\/strong>\u00a0has been promoted to the role of\u00a0Executive Director at\u00a0LaLiga<\/strong><\/a>.<\/p>\n

Need<\/strong><\/p>\n

–\u00a0\u00a0 \u00a0Are you WSC Sports\u2019 new\u00a0Product Manager<\/a>?
\n–\u00a0\u00a0 \u00a0Are you eVision\u2019s new\u00a0Chief Content Officer<\/a>?
\n–\u00a0\u00a0 \u00a0Are you the NFL\u2019s new\u00a0VP of NFL Social<\/a>?
\n–\u00a0\u00a0 \u00a0Are you Octagon\u2019s new\u00a0Media Rights Consulting Analyst<\/a>?
\n–\u00a0\u00a0 \u00a0Are you Facebook Sports\u2019 new\u00a0Media Partner Development Manager<\/a>?
\n–\u00a0\u00a0 \u00a0Are you E1 Series\u2019 new\u00a0Partnership Sales, Media Sales, or Commercial Strategy & Insights Executive<\/a>?
\n–\u00a0\u00a0 \u00a0Are you the FA\u2019s new\u00a0Content Manager \u2013 England National Teams<\/a>\u00a0\u2013 or any one of\u00a0five new hires at the FA being made via Seven League\/Mailman<\/a>?
\n–\u00a0\u00a0 \u00a0Are you Crystal Palace\u2019s new\u00a0Social Media Manager<\/a>?
\n–\u00a0\u00a0 \u00a0Are you the IOC\u2019s new\u00a0Broadcast and Media Rights Manager<\/a>\u00a0or\u00a0Commercial Finance Manager<\/a>?
\n–\u00a0\u00a0 \u00a0Are you the London Stadium\u2019s new\u00a0Senior Event Manager<\/a>?
\n–\u00a0\u00a0 \u00a0Are you the Philadelphia Eagles\u2019 new\u00a0Senior Corporate Partnerships Activation Manager<\/a>?<\/p>\n

<\/h4>\n

How do you m<\/u><\/strong>anage?<\/u><\/strong><\/h4>\n

A window into the working worlds of people from across the sports industry now that nothing is as it was.<\/p>\n

Holly Murdoch<\/strong>\u00a0is General Manager of St George’s Park, the FA’s National Football Centre. She lives in Sutton Coldfield with her husband and two young children.<\/p>\n

<\/p>\n

How are you feeling now on a scale of 1-10?<\/strong>
\nToday, I feel really good. A nine.<\/p>\n

Why?<\/strong>
\nMy team and I have spent the last two years planning for the Euros and delivering the England Team\u2019s basecamp for the tournament and the players started arriving this morning. We also welcome a large selection of media on site today who will be housed in our custom-built Media Centre. The sun is shining in Burton, which doesn’t happen that often! And there’s a really nice buzz around the place, particularly after the last 18 months of lockdowns and being generally pretty quiet on site. It’s a really exciting time for St. George’s Park over the coming weeks.<\/p>\n

Who was the last person you spoke to before me?<\/strong>
\nOur Comms Director, Louisa Fyans, at the Media Centre. We were just running through everything ahead of the player press conference this afternoon. It looks absolutely fantastic. Following what the team did to engage with media in Russia at the 2018 World Cup, there’ll be lots of exciting stuff for the players and the media to get involved in during the tournament.<\/p>\n

Are you working from home or the office?\u00a0<\/strong>
\nOver the last 12 months, both home and office. I think I’ve been really privileged in having the best of both worlds. Running a venue means we were never going to be a fully remote working team. My team has been split, with there always being an on-site presence. There’s 15 grounds staff at St. George’s Park, who’ve had to come in every single day, even during the national lockdowns, plus facilities management teams. Then we also have sales and marketing, finance, HR and other departments that were able to work effectively from home.<\/p>\n

I think having the split has really worked; being able to interact with members physically, which so many people have missed, and being able to get out of the house. But also, I’ve seen the benefit of working from home, that extra time you get in your day that you may use travelling and the peace and quiet you can use to really get your head down and get on with things. My working from home days are reducing, particularly given the next few weeks are going to be extremely busy here on site, but I’m looking forward to getting the team back into SGP.<\/p>\n

How have things changed since Covid? How has your employer adapted?<\/strong>
\nWe’ve had to flex to follow government guidance. From shutting everything down to reopening in quite short periods of time and just reacting constantly to the guidance we are given. We were lucky enough that our core customers – elite sports teams and players – were able to restart quite swiftly. After the first national lockdown, we started to take elite football teams back at St. George’s Park, so we only had a few months that we were completely lost. And then we’ve had a period of opening and closing different aspects of our business depending on what the guidance was.<\/p>\n

So, with regards to what has changed? Our whole business model has had to adapt and flex over the last 12 months, and we\u2019ll continue to adapt because some of our customer groups\u2019 behaviours will amend and change as a consequence of the pandemic.<\/p>\n

With regards to The FA, they have been superb throughout. Great at communicating with the workforce, which is not always easy in a big, multifaceted organisation covering the many different roles we play in administering the game. Being able to have a little bit of autonomy on how we did things at St. George’s Park has been fantastic. But we are in constant dialogue with the wider group as to how we are managing the situation. I think The FA have been hugely accommodating to all its employees and put employee welfare and wellbeing at the heart of every decisions.<\/p>\n

Who do you share your \u2018home office\u2019 with?\u00a0<\/strong>
\nI’ve been lucky as my husband’s a teacher. He has been in work, rather than at home for the most part. I think it would have been really challenging to have all been at home at the same time with our two young children. We\u2019ve always kept our work and home lives separate, but that\u2019s almost impossible if you are in the same space at the same time.<\/p>\n

Given the age of our children, for the last 12 months, they\u2019ve been back at school and nursery, which they’re genuinely much happier doing, being with their friends. And my husband’s been at work, so I\u2019ve had the privilege of having a very quiet space to myself. I know that it\u2019s not the case for everyone so I\u2019m very fortunate in that regard.<\/p>\n

My husband and I try to be really disciplined. We always try to have a small amount of time with the children before they go to bed in the evenings. And we always try and leave our weekends free of work so it\u2019s pure family time. We may not see each other too much in the week, but we try and protect the Saturdays and Sundays for each other and for the children.<\/p>\n

What does your daily routine look like? How do you run your job and your life?<\/strong>
\nOn a good day the children would sleep until at least half past five, six o’clock. We’re early risers in our household. I normally do the children’s drop off at school and before arriving into SGP for 8.30am. I always try and make sure that I’m home by 6pm to be able to spend a little bit of time with the children before bed. If I need to work, then it will be after the children have gone to bed, but trying to separate my work and home life is really important, finding a balance that works for us.<\/p>\n

If we started these 18 months again, what one thing would you change?<\/strong>
\nI’ve talked about how I manage my work life balance, but haven’t always been hugely successful at it! Particularly in the first throes of the pandemic, when there was so much unknown. I think I would try and be a little bit more disciplined with that. I suppose another thing that I’d probably look to change, and something I’ve definitely learned over the last 12 months, is the mantra of controlling the controllables.<\/p>\n

What one thing will you take with you into the \u2018new normal\u2019?<\/strong>
\nI think one thing to take forward is the flexibility within the team for the way we work and operate. Everyone has put their heart and soul into managing the venue in the last 18 months and it\u2019s been great to see people take personal responsibility and immense pride in what they do. We\u2019ve built a huge amount of trust as a management team and we want to drive that forwards knowing that it doesn’t matter if we’re not all in the office every day, people are moving things forward and taking things on. So I’m definitely continuing a more agile approach, both to mental and physical challenges in the workplace.<\/p>\n

This is an edited extract. The full interview with Holly Murdoch is\u00a0available here<\/a><\/em>.<\/span><\/p>\n

<\/h4>\n

Money<\/u><\/strong><\/h4>\n

CVC waves wads at tennis<\/strong>
\nCVC Capital Partners is looking to put\u00a0$600 million into a new global tennis series<\/a>\u00a0that would merge the ATP and WTA tours. There\u2019s smoke with this one, so perhaps not long before we see the fire.<\/p>\n

SPAC: the final frontier for Sportradar<\/strong>
\nThe\u00a0$10 billion Sportradar SPAC is off<\/a>; with a boring old IPO now back on the table for the data giant.<\/p>\n

Spanish football to stick with Saudi<\/strong>
\nThere\u2019s\u00a0talk of a seven-year extension<\/a>\u00a0of the Spanish Football Federation\u2019s deal to play its Supercopa games in Saudi Arabia. If the reports are accurate, the RFEF looks set to receive some \u20ac320 million to play games in the kingdom until 2029.<\/p>\n

<\/h4>\n

Longer reads<\/strong><\/span><\/h4>\n

–\u00a0\u00a0 \u00a0Why the Tokyo Games will NOT be cancelled: the AP\u2019s Stephen Wade\u00a0lays it all out<\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0Companion pieces: have a side order of \u2018how to generate revenue with stories<\/a>\u2019 to go with your \u20189 Instagram Stories tricks to get better engagement<\/a>\u2019.<\/td>\n<\/tr>\n

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See you back here – same time, same place – for another edition of the Leaders Digest in a fortnight.<\/strong><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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