{"id":565,"date":"2021-05-12T00:00:00","date_gmt":"2021-05-12T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-digest-amazon-turning-on-another-money-tap-ball-waxes-knowledgeable-on-media-again-and-richard-scudamore-gets-to-work\/"},"modified":"2022-03-18T16:13:45","modified_gmt":"2022-03-18T16:13:45","slug":"leaders-digest-amazon-turning-on-another-money-tap-ball-waxes-knowledgeable-on-media-again-and-richard-scudamore-gets-to-work","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazon-turning-on-another-money-tap-ball-waxes-knowledgeable-on-media-again-and-richard-scudamore-gets-to-work\/","title":{"rendered":"Leaders Digest: Amazon turning on another money tap; Ball waxes knowledgeable on media again; and Richard Scudamore gets to work."},"content":{"rendered":"\n\n
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\n May 12, 2021 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Leaders Digest: Amazon turning on another money tap; Ball waxes knowledgeable on media again; and Richard Scudamore gets to work.<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a>, Equality, Diversity & Inclusion<\/a>, Investment & Ownership<\/a>, Leadership & Culture<\/a>, Technology & Innovation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazon-turning-on-another-money-tap-ball-waxes-knowledgeable-on-media-again-and-richard-scudamore-gets-to-work\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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The lede: The future of media rights spelled out in black and white.<\/h4>\n

 <\/p>\n

By James Emmett <\/a><\/h6>\n
\n

Hello one and all and welcome to another edition of the Leaders Digest, the email that cuts through your working week with a shining blade of insight. If you\u2019re not subscribed, do sign up here<\/a>.<\/p>\n\n\n\n
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<\/h4>\n

4\u00a0 Questions, Answered<\/strong><\/span><\/h4>\n

1.)\u00a0 \u00a0 Is the traditional agency model dead?\u00a0<\/strong>
\nAn impassioned defence, here<\/a>, from Pitch International\u2019s OIi Slipper. Done properly, straightforwardly, and without the spin and the smoke and mirrors, commercial rights agency work remains valuable \u2013 even if the margins are nowhere near what they once were. The return of proper lunches is a tantalising prospect.<\/p>\n

2.)\u00a0 \u00a0 Are you youngish and talented?\u00a0<\/strong>
\nThere are awards and recognition<\/a> for you out there if you want them.<\/p>\n

3.)\u00a0 \u00a0 Why should you employ a behavioural psychologist?<\/strong>
\nBecause with any luck they\u2019ll be as good as the Chicago Bulls\u2019 Kevin Brilliant<\/a> and provide you with enough \u2018aha\u2019 moments to keep your business transforming for the better for years.<\/p>\n

4.)\u00a0 \u00a0 Who is going to solve the issue of discovery in this new era of digital content consumption?<\/strong>
\nIt could well be Buzzer\u2019s Bo Han<\/a>.<\/p>\n

 <\/p>\n

Get me on the guestlist<\/u><\/strong><\/h4>\n

–\u00a0\u00a0 \u00a0You are well and truly welcome to join us for LeadersWeek.direct\/ later this month. It\u2019s going to be a feast for the senses, and is GUARANTEED to tickle your insight bone. Join us<\/a>.<\/p>\n

 <\/p>\n

The Digest, Digested<\/strong><\/span><\/h4>\n

Why Amazon is building its advertising business<\/a> (3 mins)<\/p>\n

The Broadcast Disruptors Bulletin<\/a> (8 mins)<\/p>\n

Premier League to renew \u00a34.7bn contracts with Sky, BT and Amazon on same terms<\/a> (1 min)<\/p>\n

Andreessen Horowitz plans $1bn crypto fund<\/a> (2 mins)<\/p>\n

Former Premier League chief Scudamore joins CVC\u2019s team<\/a> (3 mins)<\/p>\n

Former Premier League chief Scudamore joins Monterosa<\/a> (1 min)<\/p>\n

Genius Sports buys Ballmer-backed Second Spectrum for $200 million<\/a> (2 mins)<\/p>\n

Sportradar acquires InteractSport to bolster cricket offering<\/a> (2 mins)<\/p>\n

Silver Lake standoff: Kiwi marketing guru warns NZ Rugby to \u2018beware booby-traps\u2019<\/a> (4 mins)<\/p>\n

Endeavor China set to acquire Mailman Group<\/a> (2 mins)<\/p>\n

Google names new WNBA changemaker<\/a> (1 min)<\/p>\n

What is an entertainment company in 2021 and why does the answer matter?<\/a> (15 mins)<\/p>\n

The mega guide: China ecommerce and digital marketing, Q2 2021<\/a> (It\u2019s 654 pages and I\u2019m going to be honest: I haven\u2019t read it all)<\/p>\n

 <\/p>\n

What’s new<\/strong><\/span><\/h4>\n

–\u00a0 \u00a0 Amazon flicks the monetization switch\u00a0<\/strong>\u2013 the we-do-a-bit-of-everything giant is putting on its big boy pants and getting serious about advertising, just days after securing a new 12-year package of NFL rights<\/a>.<\/p>\n

–\u00a0 \u00a0 A rethink on UK domestic media rights terms<\/strong> \u2013 The Premier League is looking to renew its package of domestic TV deals at the same price point<\/a> without a bidding process in a move to ward off the ill-effects of market ague. \u00a0A European Super League-provoked UK government review into football ownership and governance is now coinciding with a growing recognition within the boardrooms of major rights holders that longer media rights deal terms \u2013 currently limited by competition laws to three years – would guarantee more value. I sense negotiating positions being taken.<\/p>\n

 <\/p>\n

What’s trending?<\/strong><\/span><\/h4>\n

–\u00a0 \u00a0Crypto<\/strong> \u2013 Twitter is all of a sudden awash with threads about hustling your way to your first million and nonsense about Ethereum and Dogecoin. It\u2019s hard to see the wood from the trees, but this looks like $1 billion worth of timber<\/a> to me.<\/p>\n

–\u00a0 \u00a0Richard Scudamore\u2019s bona fides<\/strong> \u2013 The former Premier League chief is back in the game and monstering the job market, turning his hand to two juicy looking roles at CVC Capital<\/a> and Monterosa<\/a>.<\/p>\n

–\u00a0 \u00a0Data giants on a spending spree<\/strong> \u2013 Genius Sports<\/a> and Sportradar<\/a> are both in the process of tooling up, spending hundreds of millions of acquisition dollars as they do it.<\/p>\n

 <\/p>\n

People<\/strong><\/span><\/h4>\n

Got\u00a0<\/strong><\/p>\n

–\u00a0 \u00a0 Manel Arroyo<\/strong> and Marc Saurina<\/strong> will take on increased responsibility at Dorna Sport<\/strong><\/a> following long-term commercial chief Pau Serracanta\u2019s decision to leave the MotoGP and World SBK promoter. Arroyo will become CCO, adding to his existing role as Media Managing Director, while Saurina will become Global Commercial Partnerships Senior Director.<\/p>\n

–\u00a0 \u00a0 Katie Hill<\/strong> has been hired by the NFL<\/strong> as its new SVP, Communications<\/a>. Hill, a former Communications Director in President Obama\u2019s White House, will report to NFL EVP, Communications Jeff Miller.<\/p>\n

Need<\/strong><\/p>\n

–\u00a0 Are you Red Bull Racing\u2019s new Senior Events Manager<\/a>?
\n–\u00a0 Are you the Promoter of Miami Formula 1 Grand Prix\u2019 new Sales & Marketing Business Analyst<\/a>?
\n–\u00a0 Are you the Chicago Bulls and White Sox\u2019 new Centralized Digital Leadership Team\u2019s new Digital Marketing Director<\/a>?
\n–\u00a0 Are you LA28\u2019s new Communications Manager<\/a>?
\n–\u00a0 Are you Augusta National Golf Club\u2019s new Pastry Intern<\/a>?
\n–\u00a0 Are you The O2\u2019s new Partnerships Director<\/a>?
\n–\u00a0 Are you Formula 1\u2019s new Product Manager<\/a>?
\n–\u00a0 Are you the Philadelphia Eagles\u2019 new Senior Corporate Partnerships Activation Manager<\/a>?<\/p>\n

 <\/p>\n

Money<\/u><\/strong><\/h4>\n

A booby trap\u00a0<\/strong>
\nSilver Lake\u2019s mooted $330 million deal for a 12.5% stake in the commercial arm of NZ Rugby is encountering some opposition in New Zealand<\/a>.<\/p>\n

Endeavor\u2019s cheque\u2019s in the Mail(man)\u00a0<\/strong>
\nEndeavor looks set to finalise a $60 million acquisition of the China-based Mailman Group<\/a> \u2013 which includes the Seven League agency \u2013 after the deal, which has been in the pipeline since 2019, was given approval by Chinese regulators. It will be the first major acquisition made by Endeavor following its IPO last month.<\/p>\n

A W for Google\u00a0<\/strong>
\nGoogle has been staking out a position for itself as a champion of women\u2019s sport since the arrival of former Visa marketing leader Kate Johnson last year. Its first major sports sponsorship with the WNBA and its broadcast partner ESPN<\/a> is a big first step.<\/p>\n

 <\/p>\n

Longer reads<\/strong><\/span><\/h4>\n

–\u00a0 \u00a0With every long-form mega media piece that passes, Matthew Ball takes another step closer to usurping Michel de Montaigne as my all-time favourite essayist. What is an entertainment company in 2021 and why does the answer matter? Ball waxes knowledgeable<\/a>.<\/p>\n

–\u00a0 \u00a0A 654-page bible on China\u2019s ecommerce and digital marketing landscape<\/a>.<\/td>\n<\/tr>\n

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Thanks for reading this edition of the Leaders Digest. We\u2019ll have another for you in a fortnight; and if you haven\u2019t subscribed yet, do remember to opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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