{"id":597,"date":"2021-03-16T00:00:00","date_gmt":"2021-03-16T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/emily-caroe-how-do-you-manage\/"},"modified":"2021-08-10T09:59:24","modified_gmt":"2021-08-10T09:59:24","slug":"emily-caroe-how-do-you-manage","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/emily-caroe-how-do-you-manage\/","title":{"rendered":"Emily Caroe – how do you manage?"},"content":{"rendered":"\n\n
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\n Mar 16, 2021 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Emily Caroe – how do you manage?<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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A window into the working worlds of people from across the sports industry now that nothing is as it was.<\/p>\n \n \n \n

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Emily Caroe<\/strong>\u00a0<\/strong>is\u00a0Founder and Director of integrated, sport and purpose PR agency Mallory Group. She lives in Surrey with her three teenage children.<\/h4>\n

How are you feeling now on a scale of 1-10?<\/strong><\/p>\n

Today is definitely an 8. I\u2019ve been as low as a 2 over this past year, and particularly recently: this current lockdown has felt never-ending at times. My mother died of Covid-19 in April of last year, so have had to live this pandemic in a very personal way – the statistics we see each day directly relate to me and my family. And that can be tough at times.<\/p>\n

Who hasn\u2019t felt the challenges of the past year? \u2026.and having employees I feel doubly responsible. And then add clients to the mix and it can feel overwhelming at times. I went to London last week for two days and came back with such a spring in my step. Running a live event for a client, seeing people, having eye contact with someone that isn\u2019t down a computer screen – it felt great.<\/p>\n

I started Mallory Group in 2016 with Jimmy Toller and I loved being part of a team with him – someone to challenge me, push me, to celebrate the wins and commiserate the losses with. Jimmy made the really tough decision to leave the business in October 2020 – I knew it was coming for a while and we had been in discussions about it for nearly a year. I think this pandemic has brought real clarity to some on exactly what they want to be doing, what they want for their lives and their family. He\u2019s been consulting for us, so we have been in touch regularly, but of course not as much as before, and that\u2019s been a real wrench. I miss having someone to share work with but I\u2019m very proud of what we have achieved together and also excited about the pivot in the business (now focussing much more on PR and communications in sport and purpose and less on partnership sales). But being on my own does certainly add pressures.<\/p>\n

Who was the last person you spoke to before me?<\/strong><\/p>\n

Alicia Glenn – our account executive. She joined the business the day that London went into lockdown. She arrived as an intern at 2pm and left at 5pm with the office plants. She tells me they are still alive \u2026<\/p>\n

I really feel for her – for anyone who has moved into working life this last year. Missing out on the camaraderie, the office chat, the lunches together, as well as the learning on the job, what you pick up just from being around colleagues more senior and junior. She\u2019s doing really well though, but we all can’t wait to get back into one space some time soon.<\/p>\n

Are you working from home or the office? <\/strong><\/p>\n

I\u2019m working solely from home. For a while last year colleagues were working from here as well, but that all stopped once again late last year. I\u2019m looking forward to getting back in the office a few days a week – it\u2019s important to come together as a team.<\/p>\n

How have things changed since Covid? <\/strong><\/p>\n

We are all working from home and seem to be incessantly on calls at times it is hard to find the time to do the actual work!<\/p>\n