{"id":611,"date":"2021-02-17T00:00:00","date_gmt":"2021-02-17T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-digest-a-golden-rule-for-presenting-the-noise-around-audio-and-the-next-spender-in-sport\/"},"modified":"2022-03-18T16:13:47","modified_gmt":"2022-03-18T16:13:47","slug":"leaders-digest-a-golden-rule-for-presenting-the-noise-around-audio-and-the-next-spender-in-sport","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-a-golden-rule-for-presenting-the-noise-around-audio-and-the-next-spender-in-sport\/","title":{"rendered":"Leaders Digest: A golden rule for presenting, the noise around audio, and the next spender in sport"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Quins-header.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Feb 17, 2021                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders Digest: A golden rule for presenting, the noise around audio, and the next spender in sport<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/investment-and-ownership\/\" rel=\"tag\">Investment &amp; Ownership<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/leadership-and-culture\/\" rel=\"tag\">Leadership &amp; Culture<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-a-golden-rule-for-presenting-the-noise-around-audio-and-the-next-spender-in-sport\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-a-golden-rule-for-presenting-the-noise-around-audio-and-the-next-spender-in-sport\/&#038;text=Leaders Digest: A golden rule for presenting, the noise around audio, and the next spender in sport\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Leaders Digest: A golden rule for presenting, the noise around audio, and the next spender in sport. https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-a-golden-rule-for-presenting-the-noise-around-audio-and-the-next-spender-in-sport\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-a-golden-rule-for-presenting-the-noise-around-audio-and-the-next-spender-in-sport\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><b><span data-contrast=\"none\">The lede: Your next big idea is in here.<\/span><\/b><\/h4>\n<h6>By <a href=\"http:\/\/twitter.com\/JamesEmmett\">James Emmett <\/a><\/h6>\n<hr \/>\n<p>Hello everyone, and thanks for having me in your inbox once again. Welcome to the Leaders Digest, your fortnightly magpie\u2019s guide to the glittery bits to look out for across the sports business and the industries that shape and inform it.<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td>\n<h4><span style=\"text-decoration: underline;\"><strong>6\u00a0 Questions, Answered<\/strong><\/span><\/h4>\n<p><strong>1.)\u00a0 \u00a0 Travis Scott in Fortnite, Lil Nas in Roblox, <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/th-anniversary-virtual-concert\/dvl2l\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">now Post Malone in Pok\u00e9mon<\/a>,\u00a0surely sport will get inside a game for a live broadcast soon?<br \/>\n<\/strong>You\u2019d think so. But which sport, and which game?<\/p>\n<p><strong>2.)\u00a0 \u00a0 Why all the noise about audio?<\/strong><br \/>\nI enjoyed this Unofficial Partner <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/o-from-fifa-sound-to-clubhouse\/dvl2n\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">podcast about the opportunity in audio<\/a> for sport, and I\u2019m watching Rich Greenfield\u2019s new <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/hed-status-1360022073792421895\/dvl2q\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">audio-focussed fund<\/a> with interest. Personally, I think we\u2019re at an odd inflection point with audio and it\u2019s almost as if we\u2019ve gone giddy with the tech. We want apps to spin the written word into audio so we don\u2019t have to spend the time reading, and software to transcribe audio back into written text so we don\u2019t have to listen to it. Basically, we want technology to implant information directly into our brains so we don\u2019t have to bother doing the work of consuming it. That being said, I would relish a WhatsApp group in which Arsenal manager Mikel Arteta dropped voice notes explaining his bamboozling substitution decisions to me (and a few million of my closest friends) immediately after the game.<\/p>\n<p><strong>3.)\u00a0 \u00a0 We all know about Cazoo and Cinch, but where can I find the next company about to spend big on sports sponsorship?<\/strong><br \/>\nKeen lingerie biz observer Tim Crow makes <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/tim-status-1361579803514728448\/dvl2s\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">an astute observation<\/a> here. All eyes on Rihanna\u2019s pants company.<\/p>\n<p><strong>4.)\u00a0\u00a0 \u00a0What one thing have you learned from Mark Ritson this week?<\/strong><br \/>\nThere\u2019s a lot to learn from the great man\u2019s <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/n-marketing-planning-14-steps-\/dvl2v\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">14-step guide to an effective presentation<\/a>. He\u2019s writing about marketing planning, but this one is universal: 20 slides, 60 minutes. Nothing should ever, ever require more than that.<\/p>\n<p><strong>5.)\u00a0\u00a0 \u00a0Had we but world enough, and time \u2013 as well as some grade-A coding skills and a joyful naivety about rights and geo-blocking \u2013 what would we build?<\/strong><br \/>\n<a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/search\/dvl2x\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">This<\/a>, but for sports broadcasters around the globe.<\/p>\n<p><strong>6.)\u00a0\u00a0 \u00a0Is your next big idea in <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/ub-nominees-spring-2021-25911-\/dvl2z\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">here<\/a>?<\/strong><br \/>\nPinched, unashamedly, from Matthew Stone\u2019s excellent <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/14fd81cf96b3c6932584a6d4c8fe71\/dvl32\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Performance Digest<\/a>. The Next Big Idea Club reviews all the latest non-fiction so that you don\u2019t have to (but then ultimately recommends two good books that you should make time for).<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><u>Get me on the guestlist<\/u><\/strong><\/h4>\n<p>&#8211;\u00a0\u00a0 \u00a0Harlequins have launched the first <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/t-lgbtq-supporters-association\/dvl34\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">LGBTQ+ supporters group<\/a> and are running a webinar at 1900 GMT exploring \u2018how can rugby improve its support of the LGBTQ+ community and why does it matter?\u2019 Sign up <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/-why-does-it-matter--more-7569\/dvl36\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">here<\/a>.<\/p>\n<p>&#8211;\u00a0\u00a0 \u00a0You\u2019re invited to our next Diversity Series community call on 26th February at 1600 GMT on managing sustainable change in diversity. Get yourself on the list <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/2Zf7DI5\/dvl38\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><u>Tying the threads together<\/u><\/strong><\/h4>\n<p>&#8211;\u00a0\u00a0 \u00a0A thread on <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/ell-status-1360214436208852994\/dvl3b\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">a new way of hiring<\/a> where the CV comes last.<br \/>\n&#8211;\u00a0\u00a0 \u00a0A thread on <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/erd-status-1359135080753614854\/dvl3d\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">remote working<\/a> and why we\u2019re never going back.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"text-decoration: underline;\"><strong>The Digest, Digested<\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/european-football--logged-in-1\/dvl3g\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Fort consultancy to advise prospective US investors in European football<\/a> (2 mins)<\/p>\n<p><a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/n-buys-neos-sumo-wrestler-doc-\/dvl3j\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Rakuten buys Neo\u2019s Sumo wrestler doc<\/a> (1 min)<\/p>\n<p><a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/-capital-wasserman-1234622587-\/dvl3l\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">RedBird Capital buys into Wasserman Media<\/a> (1 min)<\/p>\n<p><a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/dcast-rights-deal-2025-cycling\/dvl3n\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Giro d\u2019Italia extends IMG International broadcast rights deal<\/a> (2 mins)<\/p>\n<p><a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/istribution-rights-to-rlwc2021\/dvl3q\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">RDA appointed for international media distribution rights to RLWC2021<\/a> (1 min)<\/p>\n<p><a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/mes-content-deal-tokyo-beijing\/dvl3s\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Olympics content expanded as Discovery and Snapchat renew deal<\/a> (2 mins)<\/p>\n<p><a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/ficial-uefa-euro-2020-sponsor-\/dvl3v\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">TikTok becomes official Uefa Euro 2020 sponsor (1 min)<\/a><\/p>\n<p><a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/ficial-uefa-euro-2020-sponsor-\/dvl3v\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Stratechery &#8211; Clubhouse\u2019s Inevitability<\/a> (10 mins)<\/p>\n<p><a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/ive-audio-just-live-video-2-0-\/dvl3x\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">The Clubhouse Effect: Is live audio just live video 2.0?<\/a> (3 mins)<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"text-decoration: underline;\"><strong>What&#8217;s new<\/strong><\/span><\/h4>\n<p>&#8211;\u00a0\u00a0 \u00a0<strong><a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/2021-02-17\/dvl42\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Sport by Fort<\/a> <\/strong>&#8211; Coca-Cola\u2019s Head of Global Sponsorships <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/european-football--logged-in-1\/dvl3g\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Ricardo Fort is leaving the soft drinks giant to set up his own consultancy, Sport by Fort<\/a>.<\/p>\n<p>&#8211;\u00a0\u00a0 \u00a0<strong>Gaming in the system<\/strong> \u2013 Gaming and esports are now being <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/2021-02-17\/dvl44\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">offered as classes in the Swiss schooling system<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"text-decoration: underline;\"><strong>What&#8217;s trending?<\/strong><\/span><\/h4>\n<p>&#8211;\u00a0\u00a0 \u00a0<strong>Sumo wrestling<\/strong> \u2013 finally, some <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/n-buys-neos-sumo-wrestler-doc-\/dvl3j\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">international interest in the History of the Greatest Sport<\/a>. Kudos to Andrea Radrizzani and the team at Neo Studios.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"text-decoration: underline;\"><strong>Numbers<\/strong><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-44798\" src=\"https:\/\/www.leadersinsport.com\/wp-content\/uploads\/2021\/02\/Emails-sent-received-by-day-1-300x107.png\" alt=\"\" width=\"693\" height=\"247\" \/><\/p>\n<p>The team at EmailAnalytics have lived up to their company name and run the numbers for January for their <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/productivity-benchmark-report-\/dvl46\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Productivity Benchmark Report<\/a>. Looks like, in general, we send the most emails on Monday, but receive the most on Thursday. Curious. The average person receives 83.7 emails a day, and sends 33.4. Are you over or under?<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"text-decoration: underline;\"><strong>People<\/strong><\/span><\/h4>\n<p><strong>Got\u00a0<\/strong><\/p>\n<p>&#8211;\u00a0\u00a0 \u00a0Former NFL player <strong>Martin Nance<\/strong> has left his role as Senior Director of Marketing and Sports Intelligence at PepsiCo\/Gatorade for a new position as <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/-president-and-chief-marketing\/dvl48\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">EVP and CMO of the <strong>Minnesota Vikings<\/strong><\/a>.<\/p>\n<p>&#8211;\u00a0\u00a0 \u00a0Former Miami Dolphins CCO <strong>Todd Kline<\/strong> is leaving his role as SVP, Sports Talent &amp; Properties at Endeavor to take the job of <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/Bell-2021-02-11-Tottenham-aspx\/dvl4b\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">CCO at <strong>Tottenham Hotspur<\/strong><\/a>.<\/p>\n<p>&#8211;\u00a0\u00a0 \u00a0<strong>Two Circles<\/strong> have appointed former Barclays director <strong>Lakhbir Sandhu<\/strong> as its new CFO. The agency has also promoted George Foster and Dale Kirsop to the positions of MD, UK Services &amp; Products and COO respectively.<\/p>\n<p><strong>Need<\/strong><\/p>\n<p>&#8211;\u00a0 \u00a0 Are you Premier League Productions\u2019 new <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/fId-GCdrVfB3QQCIAZgismUEGQ3D3D\/dvl4d\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Head of Technical Operations &amp; Innovation<\/a>?<br \/>\n&#8211;\u00a0\u00a0 \u00a0Are you Matta\u2019s new <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/fId-1xmUcCoERQe4Sbm1kgKD7A3D3D\/dvl4g\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Brand &amp; Strategy Director<\/a>?<br \/>\n&#8211;\u00a0\u00a0 \u00a0Are you LA28\u2019s new <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/-1biVYDZMQW2B2BYGIKy2Fhong3D3D\/dvl4j\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Consumer Products \u2013 Senior Manager of Apparel<\/a> or <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/Id-hYAG76r8R4K1k5ZUQ52BoQQ3D3D\/dvl4l\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Senior Manager, Strategy<\/a>?<br \/>\n&#8211;\u00a0\u00a0 \u00a0Are you the new <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/ve-Officer-FWWC2023-521866702-\/dvl4n\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">CEO of the FIFA Women\u2019s World Cup 2023 in Australia and New Zealand<\/a>?<br \/>\n&#8211;\u00a0\u00a0 \u00a0Are you Rangers\u2019 new <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/fId-794dvQ7MR6uEbtNteuFF5w3D3D\/dvl4q\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Head of Partnership Management<\/a>?<\/p>\n<p>&nbsp;<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\n<h4><span style=\"text-decoration: underline;\"><strong>How do you manage?<\/strong><\/span><\/h4>\n<p>A window into the working worlds of people from across the sports industry now that nothing is as it was.<\/p>\n<p><strong>Nathan Hines<\/strong> is Business Development Director, Premiership Rugby, for Gallagher. He focuses on driving ROI for the insurance firm through its title sponsorship of Premiership Rugby. He won 77 caps for Scotland in an international rugby career that spanned from 2000 to 2011. He lives in Cheshire with his wife and four children.<\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/nathan-hines-how-do-you-manage\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-44773\" src=\"https:\/\/www.leadersinsport.com\/wp-content\/uploads\/2021\/02\/Nathan-Hines-thumbnail-300x161.png\" alt=\"\" width=\"300\" height=\"161\" \/><\/a><\/p>\n<p><strong>How are you feeling now on a scale of 1-10?<\/strong><br \/>\nToday is a good day. A solid 8 I think.<\/p>\n<p><strong>Who was the last person you spoke to before me?<\/strong><br \/>\nI was on a group call with Land Rover. Both Gallagher and Land Rover are partners of Premiership Rugby and we were trying to make some plans post lockdown. One of the benefits of my job is I get to talk to with people who support sport and its values.<\/p>\n<p><strong>Are you working from home or the office? If both, what\u2019s the split like?<\/strong><br \/>\nI am 100% from home.<\/p>\n<p><strong>Where do you work? What\u2019s the environment like?<\/strong><br \/>\nI do have an office in the house but I had to relocate when the schools closed as it is next to the \u2018classroom\u2019 for Chloe and Lachlan (twins, 7) and Elliott (3). Our eldest Josh (12) works in his bedroom, as do I. It is a little quieter but I get visitors from time to time offering me cups of tea.<\/p>\n<p><strong>Who do you share your \u2018home office\u2019 with?\u00a0<\/strong><br \/>\nAt the moment Leann, my wife\u2019s job is teaching the kids. She does 90% of the home schooling which I think is a lot more difficult than my job. I couldn\u2019t imagine the stress of working at the same time as helping with all the class work.<\/p>\n<p><strong>How have you changed as a manager? As a person?<\/strong><br \/>\nAs a manager I have had to adapt. Changing careers from rugby coach, where there was close personal contact every day to business development director and establishing new relationships while working remotely has been challenging. Life and work are intertwined more now than before and I\u2019m taking more time to talk on a personal level to colleagues. Especially those that are finding it more difficult during lockdown.<\/p>\n<p><strong>What does your daily routine look like? How do you run your job and your life?<\/strong><br \/>\nUsually start at 0530 with a run or go to the gym (if open). If I am really busy I catch up on emails or admin instead. 0800 is getting everyone ready for their day then I tend to do a 9-5 while working from home.<\/p>\n<p><strong>Early mornings or late nights?<\/strong><br \/>\nI\u2019m better in the mornings but I\u2019m happy to pick up things when the kids are in bed.<\/p>\n<p><strong>How do you cope with stress? How do you focus?\u00a0<\/strong><br \/>\nExercise has always been a part of my life and after playing rugby professionally it is a habit that has stayed with me. It helps me with my mood and gives me time to think about what\u2019s going on at work and at home.<\/p>\n<p><strong>How do you unwind?<\/strong><br \/>\nI cook. Usually I bake cakes. I\u2019m not a master baker but my four customers are easy to please.<\/p>\n<p><strong>Who do you consider your mentor to be?<\/strong><br \/>\nI don\u2019t have an official mentor but I have two people who I would consider would be. Vern Cotter who is now coaching Fiji, helped me as a person and as a coach. If I need honest feedback, I know where to get it. Much like Simon Waine, my manager at Gallagher, who is helping me adapt to my career change with his wisdom and knowledge.<\/p>\n<p><em>This is an edited extract from the full interview, which is <a href=\"https:\/\/leadersinsport.com\/sport-business\/nathan-hines-how-do-you-manage\/\">available here.<\/a><\/em><a href=\"http:\/\/go.pardot.com\/e\/856843\/lette-roche-how-do-you-manage-\/dcs58\/171823577?h=-tM8Bkt3x9i4RK_RpZ30whyvrY5FA_hqDgFPWH4270c\">\u200b\u200b\u200b\u200b<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><\/h4>\n<h4><strong><u>Money<\/u><\/strong><\/h4>\n<p><strong>The early bird catches the worm<\/strong><br \/>\nGerry Cardinale\u2019s RedBird Capital has <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/-capital-wasserman-1234622587-\/dvl3l\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">purchased a stake of \u2018between 30% and 40%<\/a>\u2019 in Wasserman Media, the agency run by his long-time friend Casey Wasserman. The RedBird stake was acquired from Madrone Capital Partners, the only other investor in the Wasserman business.<\/p>\n<p><strong>Agency plays<\/strong><br \/>\nThe scramble for business that the pandemic might have precipitated in the agency world could well be offset by a new mood of caution across rights holder organisations which now can\u2019t afford to take a risk in navigating the newly choppy international rights sales waters on their own. Two significant deals this week: <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/dcast-rights-deal-2025-cycling\/dvl3n\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">IMG\u2019s renewal of its Giro d\u2019Italia distribution deal<\/a> with RCS Sport, and the global Rugby League World Cup <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/istribution-rights-to-rlwc2021\/dvl3q\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">rights going to RDA<\/a>.<\/p>\n<p><strong>Documentarians\u00a0<\/strong><br \/>\nHollywood actors Ryan Reynolds and Rob McElhenney spent time with former Liverpool CEO Peter Moore before pushing the button on their \u00a32 million deal to buy Welsh football club Wrexham. According to Moore, it was the Netflix documentary \u2018Sunderland \u2018til I die\u2019 that really convinced the pair to invest in British football \u2013 both the warts \u2018n\u2019 all documentary style, which they are aiming to replicate on their ownership \u2018journey\u2019, and the clear connection between the football club and the hard-bitten community it sits within. Although Moore has ruled himself out of the running for the Wrexham CEO job, could former Sunderland CEO Martin Bain \u2013 the star of the Netflix doc &#8211; be set for a return to our screens?<\/p>\n<p><strong>Deal o\u2019clock<\/strong><br \/>\nThe importance to sport of short-form video social platforms Snap and TikTok was reinforced last week when, on the same day, Snapchat renewed its <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/mes-content-deal-tokyo-beijing\/dvl3s\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Olympic deal with Discovery and Eurosport<\/a>, and <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/ficial-uefa-euro-2020-sponsor-\/dvl3v\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">TikTok became the fourth Chinese-owned sponsor of Euro 2020<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"text-decoration: underline;\"><strong>Longer read<\/strong><\/span><\/h4>\n<p>&#8211;\u00a0\u00a0 \u00a0Clubhouse is an odd one. So much has already been written about so little. I\u2019ve been impressed by the building momentum of user sign-ups, the canny manufacturing of scarcity and the subtly gamified invitation process that has fueled it; less so with the product itself. Fortunately, the smart folks are on to it, and their takes are red hot. Here\u2019s <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/2021-clubhouses-inevitability-\/dvl4v\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">the Stratechery view<\/a>, and <a href=\"https:\/\/info.leadersinsport.com\/e\/856843\/ive-audio-just-live-video-2-0-\/dvl3x\/179457991?h=K6OXpnjqQxAIPTfLXbw9yDDFhtuC7zY3ju9x0Cs95Gk\">Alan Wolk\u2019s prediction<\/a>.<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Thanks for reading this edition of the Leaders Digest. We\u2019ll have another for you in a fortnight; and if you haven\u2019t subscribed yet, do remember to <a href=\"https:\/\/leadersinsport.com\/newsletter\/sports-business\/\">opt-in here.<\/a><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":612,"menu_order":0,"template":"","categories":[25,19,60,59],"pathway":[],"topic":[],"sport":[],"class_list":["post-611","article","type-article","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-digital-media-sport-business","category-investment-and-ownership","category-leadership-and-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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