{"id":643,"date":"2021-01-06T00:00:00","date_gmt":"2021-01-06T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-digest-previews-and-predictions-for-2021-the-worlds-biggest-esports-project-and-running-agencies-and-the-olympics-with-lord-coe-and-casey-wasserman\/"},"modified":"2022-03-18T16:13:58","modified_gmt":"2022-03-18T16:13:58","slug":"leaders-digest-previews-and-predictions-for-2021-the-worlds-biggest-esports-project-and-running-agencies-and-the-olympics-with-lord-coe-and-casey-wasserman","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-previews-and-predictions-for-2021-the-worlds-biggest-esports-project-and-running-agencies-and-the-olympics-with-lord-coe-and-casey-wasserman\/","title":{"rendered":"Leaders Digest: Previews and predictions for 2021; the world\u2019s biggest esports project; and running agencies and the Olympics with Lord Coe and Casey Wasserman"},"content":{"rendered":"\n\n
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\n Jan 06, 2021 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Leaders Digest: Previews and predictions for 2021; the world\u2019s biggest esports project; and running agencies and the Olympics with Lord Coe and Casey Wasserman<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a>, Investment & Ownership<\/a>, Leadership & Culture<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-previews-and-predictions-for-2021-the-worlds-biggest-esports-project-and-running-agencies-and-the-olympics-with-lord-coe-and-casey-wasserman\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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Charting the money, the moves, and the media across the global business of sport.<\/span><\/b><\/h4>\n
By David Cushnan<\/a><\/h6>\n
\n

 <\/p>\n

Happy New Year from us to you, and thanks for clicking through to the first Leaders Digest of 2021. This is David Cushnan in for James Emmett – good to have you along and here\u2019s to a better and brighter 12 months ahead.<\/p>\n

You may well have new colleagues joining you this week, looking for the company Zoom logins and keen for ways to keep bang up to date with what\u2019s happening across the global business of sport. Can\u2019t help with the passwords, but for knowledge do send them here<\/a> to subscribe and receive the Digest each fortnight. They\u2019ll thank you later.<\/p>\n

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3\u00a0 Questions, Answered<\/strong><\/span><\/h4>\n

1.)\u00a0 \u00a0 What’s the plan?<\/strong>
\nShort term, it\u2019s a glut of major events (let\u2019s hope) over the next 12 months: the Tokyo Olympics and Paralympics, a pan-European Euros, the Ryder Cup, a Lions tour of South Africa, the Ashes, the America\u2019s Cup, Women\u2019s Rugby World Cup, simultaneous Rugby League World Cups, the longest F1 season yet plus all the usual staples of the sports calendar. But keep at least one eye on final preparations for the Beijing 2022 winter Olympics (13 months away), the next Commonwealth Games, in Birmingham (19 months way), and Asian Games, in Hangzhou (20 months away) and Qatar 2022 (now less than 24 months away), plus the ongoing planning for the next three Olympics in Paris, Milan-Cortina and Los Angeles, 2022 women\u2019s Euros, to be hosted by England, and the next men\u2019s Rugby World Cup, France 2023.<\/p>\n

 <\/p>\n

2.)\u00a0 \u00a0 Are you sure?<\/strong>
\nNot at all. Best to consider everything provisional, especially anything to do with international sport as the pandemic continues to rage, travel restrictions chop and change, and vaccination programmes roll out at different speeds around the world. Already there are a few worrying indicators: the British & Irish Lions Tour to South Africa<\/a> is under review, Formula E has cancelled its season-opener <\/a>in Santiago, the Australian Open has been delayed<\/a> and reports suggest the start of the Formula 1 season<\/a> may be pushed back.<\/p>\n

 <\/p>\n

3.)\u00a0 \u00a0 Anything else?<\/strong>
\nPlenty. Expect further progress over the next 12 months on the next tranche of mega-event hosts, the 2030 and 2032 Olympics and the 2030 men\u2019s World Cup. All this plus the creep of technology, rapidly changing consumer habits, the ongoing need for the industry to diversify, a deeply uncertain financial outlook, sport\u2019s role as a platform for change, shifts in the way we all work and travel, and the dizzying unpredictability and impact of a global pandemic. If you\u2019re currently looking at a blissfully empty diary, it won\u2019t be that way for long<\/a>.<\/p>\n

 <\/p>\n

The Digest, Digested<\/strong><\/span><\/h4>\n

NHL helmet ads for 2020-21<\/a> (1 min)<\/p>\n

MotoGP shifts Instagram video strategy to succeed with Reels<\/a> (2 mins)<\/p>\n

BBC: Tech trends in 2021<\/a> (3 mins)<\/p>\n

The Economist: Ten trends to watch in the coming year<\/a> (3 mins)<\/p>\n

Nieman Lab: Predictions for journalism in 2021<\/a> (60 mins)<\/p>\n

Variety: 10 predictions for media and entertainment in 2021<\/a> (3 mins)<\/p>\n

Investors\u2019 appetite for professional sports is increasing<\/a> (10 mins)<\/p>\n

Velocity Sports Partners acquires majority shareholding in Burnley FC<\/a> (1 min)<\/p>\n

AS Nancy sold to consortium<\/a> (1 min)<\/p>\n

Shanghai breaks ground on new esports centre<\/a> (1 min)<\/p>\n

Reliance to buy out IMG Worldwide from JV<\/a> (1 min)<\/p>\n

Lord Sebastian Coe in conversation with Casey Wasserman<\/a> (50 mins)\u200b\u200b\u200b\u200b<\/p>\n

 <\/p>\n

What’s new<\/strong><\/span><\/h4>\n

–\u00a0\u00a0 \u00a0Fresh sponsorship inventory <\/strong>\u2013 The NHL has permitted teams to sell space on player helmets for the upcoming season, an opportunity several teams have turned into a makegood for existing partners<\/a>,\u00a0and its also sold naming rights to its four newly-created divisions<\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0Wheels on Reels<\/strong> \u2013 Instagram\u2019s Reels has been around for a few months, but now there\u2019s a proof of concept for sport, courtesy of MotoGP<\/a>.<\/p>\n

 <\/p>\n

What’s trending?<\/strong><\/span><\/h4>\n

–\u00a0\u00a0 \u00a02021 predictions <\/strong>\u2013 You\u2019ll bump into all sorts of industry trends reports, predictions and crystal ball-gazing over the next few days, but here are a few on the periphery of sport to have a click through: major tech trends<\/a>; big global trends<\/a>; journalism and media trends<\/a>; and entertainment trends<\/a>. And ICYMI, here\u2019s our own contribution<\/a> as to how to make the sports industry a more sustainable place.<\/p>\n

 <\/p>\n

Numbers<\/strong><\/span><\/h4>\n

\"\"<\/a><\/p>\n

Global consulting firm Altman Solon have been following the numbers for their latest report on investor perspectives in sport<\/a>, and here they\u2019ve examined the share price change over time of publicly traded sports companies.<\/p>\n

 <\/p>\n

Money<\/strong><\/span><\/h4>\n

New owners at Burnley\u00a0<\/strong>
\nVelocity Sports Partners has completed its takeover<\/a> of Premier League club Burnley. The sports investment arm of US management firm ALK Capital now holds an 84% share in the club, with managing partner Alan Pace \u2013 once CEO of MLS club Real Salt Lake installed as the new club chairman.<\/p>\n

Pacific Media Group adds to portfolio<\/strong>
\nFrench Ligue 2 club AS Nancy has been sold<\/a> to a consortium which includes Pacific Media Group. It\u2019s the fourth club in Pacific\u2019s European football stable, following investments in Switzerland\u2019s FC Thun, Belgian side KV Oostende and English club Barnsley.<\/p>\n

Shanghai building esports centre<\/strong>
\nConstruction is underway on the world\u2019s biggest esports project. Cost? US$898 million<\/a>.<\/p>\n

IMG and Reliance end JV<\/strong>
\nOne you may have missed just before Christmas: Reliance is buying out IMG\u2019s stake<\/a> in the Indian joint venture created back in 2010.<\/p>\n

 <\/p>\n

People<\/strong><\/span><\/h4>\n

Got\u00a0<\/strong><\/p>\n

–\u00a0\u00a0 \u00a0Jost Capito<\/strong> is the new CEO of the Williams F1 Team<\/strong><\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0Former Los Angeles Sparks President Danita Johnson<\/strong> has been named DC United<\/strong>\u2019s new President of Business Operations<\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0The International Olympic Committee<\/strong> has hired former Lego executive Lara Silberbauer <\/strong>as Global Head of Brand, Marketing and Digital<\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0The Detroit Pistons<\/strong> have named rapper Big Sean<\/strong> as Creative Director of Innovation<\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0SANZAAR CEO Andy Marinos<\/strong> has been appointed as Rugby Australia<\/strong>\u2019s new CEO<\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0Twitter <\/strong>has hired former Activision Blizzard executive Beverly Jackson<\/strong> as its new VP of Global Brand and Consumer Marketing<\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0Churchill Downs Racetrack<\/strong> has appointed Mike Anderson<\/strong> as its news President<\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0Former NRL and Repucom executive Shane Mattiske<\/strong> is the new Executive Chairman<\/a> of A-League club Newcastle Jets<\/strong>.<\/p>\n

–\u00a0\u00a0 \u00a0Simon Banoub<\/strong> has joined StatsBomb<\/strong> as its new CMO<\/a>.<\/p>\n

 <\/p>\n

Need<\/strong><\/p>\n

– \u00a0 \u00a0Are you Nielsen Sport\u2019s new Shanghai-based Director of Brands<\/a>?
\n– \u00a0 \u00a0Are you Qatar Airways\u2019 new Lead Sponsorships and CSR Officer<\/a>?
\n– \u00a0 \u00a0Are you Rugby World Cup 2021\u2019s new Sponsorship and Sales Manager<\/a>?
\n– \u00a0 \u00a0Are you the right fit for a number of new roles at the WTA<\/a>?<\/p>\n

 <\/p>\n

Longer listen<\/strong><\/span><\/h4>\n

–\u00a0\u00a0 \u00a0An illuminating conversation between Lord Sebastian Coe and Casey Wasserman<\/a> on running agencies, running Olympics and running meetings in the Covid era. Well worth your time.<\/td>\n<\/tr>\n

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Thanks for reading this edition of the Leaders Digest. We\u2019ll have another for you in a fortnight; and if you haven\u2019t subscribed yet, do remember to opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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