{"id":667,"date":"2020-11-04T00:00:00","date_gmt":"2020-11-04T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/"},"modified":"2021-08-10T09:59:33","modified_gmt":"2021-08-10T09:59:33","slug":"new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/","title":{"rendered":"New Jersey Devils SVP of Marketing Jillian Frechette – How do you manage?"},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n Nov 04, 2020 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

New Jersey Devils SVP of Marketing Jillian Frechette – How do you manage?<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
\n
\n
\n
Category<\/div>\n Uncategorized<\/a> <\/div>\n
\n
Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
\n
\n
\n
\n

A window into the working worlds of people from across the sports industry now that nothing is as it was.<\/p>\n \n \n \n

\n

Jillian Frechette is the SVP of Marketing at NHL franchise the New Jersey Devils and their Prudential Center venue. She also leads brand at parent company HBSE.<\/h4>\n

She oversees five teams distinct teams responsible for everything from content and creative to in-game presentation and grassroots and community. She lives in South Orange, New Jersey, with her husband, their two-year-old son and eight-year-old daughter.<\/p>\n

How are you feeling now on a scale of 1 to 10?<\/strong><\/p>\n

I\u2019m at an 8; I could push it to a 9 if I was a little less weary. Today is the election in the US. We\u2019ve had a campaign in market for the last 90 days, deployed through the platforms of the New Jersey Devils and the Prudential Center and it\u2019s wrapped around getting out the vote \u2013 generating awareness, providing information, and \u2013 for a more regional group \u2013 providing awareness that the Prudential Center is actually a location to vote today. I\u2019m a Canadian so I can\u2019t even vote, but it\u2019s really exciting and I\u2019ve been waiting for this day for quite some time. We\u2019ll see how it all unfolds but I\u2019ve got a healthy dose of anticipation and excitement.<\/p>\n

Will you watch it all night as it all unfolds?<\/strong><\/p>\n

I\u2019ll be watching a good portion of it. I\u2019ll be looking at a few different things including our platforms and the coverage we\u2019re providing.<\/p>\n

Who was the last person you spoke to before me?<\/strong><\/p>\n

My son Luc. He\u2019s two. He could hear me rolling around the house and wanted to be up. He\u2019s a morning guy.<\/p>\n

Where are you working from?<\/strong><\/p>\n

I\u2019m 100% working from home. There\u2019s no split. The evening of March 11th<\/sup> Harris Blitzer executives made the decision that we would not go into the office any longer so that was the last day I travelled into the office and functioned in my normal capacity. We had a planning group that had been meeting for a few weeks prior to March 11th<\/sup> just mapping out contingency plans and thinking about what we would do when our workforce was uprooted. Since then our office has opened up a little bit and we have roughly 20% of our staff leveraging our office space in Camden and Newark. I have chosen not to go back in for the next little while. I\u2019m doing really well in most things \u2013 I\u2019m able to do what I need to do using Microsoft Teams or Zoom or the good old telephone so I\u2019ve decided to stay put.<\/p>\n

What\u2019s your work set-up and environment like?<\/strong><\/p>\n

I live in South Orange, New Jersey, about a 30-minute drive to the Prudential Center, and I work in my attic in the guest bedroom. It has a beautiful window and I can sit in that window nook and watch the leaves and the changing of the seasons. And I\u2019ve had the ability to be shut off from my household a little bit. My husband has an office on the second floor and we\u2019ve got a 2-year-old and an 8-year-old so sometimes the ability to run upstairs and close the door is really important depending on what I\u2019ve got going on. The attic transforms on Friday mornings; I move furniture on Thursday night and I teach a corporate HBSE yoga class on Friday mornings.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Jillian Frechette is the SVP of Marketing at NHL franchise the New Jersey Devils who compete at the Prudential Center venue.<\/h5>\n

 <\/p>\n

What does your husband do?<\/strong><\/p>\n

My husband is a consultant and works for a firm in New York called AEA and his life is wrapped around arts and culture. He restores heritage buildings. He works internationally and arrived home from a trip to New Zealand on March 6th<\/sup> and hasn\u2019t been away since. He is working from home right now; he\u2019s got a big project that continues on in New Zealand and the he\u2019s got a project in Upstate New York. The challenge for us is in working and juggling kids. I have the advantage, I would say, in that I work from 8.30 until about 5.30 or 6, and then he takes the night shift, disappears into his office, and he also works Saturday and Sunday. That\u2019s how we manage keeping children alive and fed and all of that good stuff while also nailing our work.<\/p>\n

“The challenge for us is in working and juggling kids. I have the advantage, I would say, in that I work from 8.30 until about 5.30 or 6, and then he takes the night shift, disappears into his office, and he also works Saturday and Sunday. That\u2019s how we manage keeping children alive and fed and all of that good stuff while also nailing our work.”<\/em><\/p><\/blockquote>\n

Has the way you and your husband run the business of your life together changed?<\/strong><\/p>\n

The one thing that has stayed constant is that we have always been homebodies to an extent, and he\u2019s a fabulous cook. Everything else is different. Typically my daughter would go to school and my son would be in some kind of day programme, and I would go to the office and my husband would either be travelling or working from his home office. Our daughter goes to school three days a week in a tented set-up on our patio outside. Her education is being delivered by the school virtually. Mondays and Fridays she\u2019s in the house somewhere in front of a Chromebook managing her studies, which she\u2019s pretty good about, and then Tuesdays, Wednesdays and Thursdays we have a heated commercial grade tent on our patio and she and three lady friends take in their lessons together.<\/p>\n

How have you changed as a manager?<\/strong><\/p>\n

I think I worry a bit more than I did in the past. I think the lines are blurred with some of my staff as to what\u2019s personal and what\u2019s professional. My kids go to bed at 8, and then my husband teases me because between 8 and 10 I\u2019m texting a lot. And it\u2019s because we don\u2019t have the opportunity anymore to trip over someone on the way to the lunch room, on the way to the restroom or just in the corridor in the office setting. And those little touch points I really miss \u2013 staying on top of everything. I also try to slot in a few Zoom calls here and there just to see people\u2019s faces, but there are some whose workload has been quite intense and I always want to make sure that they\u2019re doing ok.<\/p>\n

How have you changed as a person?<\/strong><\/p>\n

I would love to say that I\u2019ve developed more patience but I\u2019m not sure that\u2019s true! I\u2019m thinking a little bit more about how I show up. We don\u2019t have these buffers any longer. It used to be that I would jump in my car and I\u2019d have a 25-minute buffer where I could start to think about what I had on for the day, what meetings I had, who I would be talking to, what I would be talking about, and you had the ability to transition. But now it\u2019s much different. On the drop of a dime I\u2019m running upstairs to fire up Zoom and four minutes prior I was mopping up Cheerios and milk. On the flipside, I don\u2019t have that transition in the evening anymore. I run downstairs after my last meeting of the day and it\u2019s full-on kids. So I think I now try really hard to think about where I\u2019m at and how I show up because I no longer have those buffers to ease into the day with.<\/p>\n

How do you run a meeting now?<\/strong><\/p>\n

I have become more particular about agendas. Our days are quite regimented and scheduled and there really isn\u2019t a lot more room for more meetings. So I\u2019ve become quite particular about my team thinking through in advance what they want to talk about, what they want to accomplish, and making sure they provide those agendas in advance so that their teammates can come in the right mindset, I can come in the right mindset, and we know what we\u2019re working towards.<\/p>\n

What does a typical day look like?<\/strong><\/p>\n

Today is a bit of a strange day because our offices are closed so that our staff has the ability to get out and vote. A typical day would be waking up around 6.30; coffee and breakfast with my son \u2013 we\u2019re the two morning people; around 7.30 my daughter and my husband join and by 8 o\u2019clock I\u2019m up the stairs getting myself organised for my first call and my husband takes over with the kids. 8 to 5.30 I\u2019m on calls. I try to have lunch with my kids but it doesn\u2019t always work out. On Thursday I go straight through with a CMO call at noon on the dot, so my daughter is usually good enough to bring me up a sandwich. It can be Monday and then all of a sudden Thursday really quickly. I do manage to squeeze in a yoga class six days a week. We have a peloton, which I love, but only manage to get on once or twice a week. But as long as I\u2019m moving everyday I feel like that\u2019s win. We take a lot of walks and on weekends family bike rides are mandatory. It\u2019s getting chilly so I don\u2019t know how long that will last, but we\u2019ve had family bike rides fired up since March.<\/p>\n

How do you focus?<\/strong><\/p>\n

If I\u2019m frazzled, it\u2019s a hot shower every time. It sorts out the world. But I\u2019m pretty good at being able to jump right in and dig into whatever the matter at hand is. Travelling up those eight to ten stairs to the attic has become my transition and when I hit the top I\u2019m able to dive in and focus on whatever\u2019s going on.<\/p>\n

“Travelling up those eight to ten stairs to the attic has become my transition and when I hit the top I\u2019m able to dive in and focus on whatever\u2019s going on.”<\/em><\/p><\/blockquote>\n

How do you cope with stress?<\/strong><\/p>\n

Consistent yoga has been very beneficial to me. It\u2019s not everyone\u2019s cup of tea but in terms of managing my own mental health and stress and anxiety, if I miss a day I really feel it. I look forward to Fridays which is the day I actually lead a class. We\u2019ve done 32 consecutive Fridays since our office was shut down. I\u2019ve needed the group that joins me as much as they\u2019ve needed me and now that we\u2019ve hit 32 and just think we have to keep going.<\/p>\n

How do you unwind?<\/strong><\/p>\n

A nice glass of wine. I do like to move so I usually run outside with my kids as soon as 5.30 hits; I like to move around, stretch my legs and get some fresh air. It\u2019s getting cooler but I have confidence in myself as a Canadian to tough it out.<\/p>\n

If you woke up tomorrow and it was January 1st<\/sup> 2020 again, what one thing would you do differently?<\/strong><\/p>\n

I might consciously decide to work an hour less. I think the challenge of Covid is that we\u2019ve had three to six plans for every scenario and we\u2019re quite exhausted by having that many plans for every scenario. How fabulous would it be for me to be getting ready for a hockey season with one plan; one detailed plan that had all kinds of good bits in it. And I look forward to the day that that comes. I\u2019m certainly not complaining because I really think Covid has given me and my team the opportunity to be a bit bolder and braver but we definitely have planning fatigue.<\/p>\n

Who is the next person you\u2019re speaking to after me?<\/strong><\/p>\n

My good friend Lara and then after that my husband.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

A window into the working worlds of people from across the sports industry now that nothing is as it was.<\/p>\n","protected":false},"featured_media":668,"menu_order":0,"template":"","categories":[1],"pathway":[],"topic":[],"sport":[],"class_list":["post-667","article","type-article","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nNew Jersey Devils SVP of Marketing Jillian Frechette - How do you manage? - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Jersey Devils SVP of Marketing Jillian Frechette - How do you manage? - Sport Business\" \/>\n<meta property=\"og:description\" content=\"A window into the working worlds of people from across the sports industry now that nothing is as it was.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Business\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-10T09:59:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Jilian-header-1024x548.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/\",\"name\":\"New Jersey Devils SVP of Marketing Jillian Frechette - How do you manage? - Sport Business\",\"isPartOf\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Jilian-header.png\",\"datePublished\":\"2020-11-04T00:00:00+00:00\",\"dateModified\":\"2021-08-10T09:59:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/#primaryimage\",\"url\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Jilian-header.png\",\"contentUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Jilian-header.png\",\"width\":2040,\"height\":1092},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/leadersinsport.com\/sport-business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Jersey Devils SVP of Marketing Jillian Frechette – How do you manage?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/#website\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/\",\"name\":\"Sport Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/leadersinsport.com\/sport-business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Jersey Devils SVP of Marketing Jillian Frechette - How do you manage? - Sport Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/","og_locale":"en_US","og_type":"article","og_title":"New Jersey Devils SVP of Marketing Jillian Frechette - How do you manage? - Sport Business","og_description":"A window into the working worlds of people from across the sports industry now that nothing is as it was.","og_url":"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/","og_site_name":"Sport Business","article_modified_time":"2021-08-10T09:59:33+00:00","og_image":[{"width":1024,"height":548,"url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Jilian-header-1024x548.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/","url":"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/","name":"New Jersey Devils SVP of Marketing Jillian Frechette - How do you manage? - Sport Business","isPartOf":{"@id":"https:\/\/leadersinsport.com\/sport-business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/#primaryimage"},"image":{"@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/#primaryimage"},"thumbnailUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Jilian-header.png","datePublished":"2020-11-04T00:00:00+00:00","dateModified":"2021-08-10T09:59:33+00:00","breadcrumb":{"@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/#primaryimage","url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Jilian-header.png","contentUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Jilian-header.png","width":2040,"height":1092},{"@type":"BreadcrumbList","@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/new-jersey-devils-svp-of-marketing-jillian-frechette-how-do-you-manage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadersinsport.com\/sport-business\/"},{"@type":"ListItem","position":2,"name":"New Jersey Devils SVP of Marketing Jillian Frechette – How do you manage?"}]},{"@type":"WebSite","@id":"https:\/\/leadersinsport.com\/sport-business\/#website","url":"https:\/\/leadersinsport.com\/sport-business\/","name":"Sport Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadersinsport.com\/sport-business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/article\/667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":6,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/article\/667\/revisions"}],"predecessor-version":[{"id":2654,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/article\/667\/revisions\/2654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/media\/668"}],"wp:attachment":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/media?parent=667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/categories?post=667"},{"taxonomy":"pathway","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/pathway?post=667"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/topic?post=667"},{"taxonomy":"sport","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/sport?post=667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}