{"id":679,"date":"2020-10-30T00:00:00","date_gmt":"2020-10-30T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/broadcast-disruptors-bulletin-dazns-global-rollout-gets-a-launch-date-gotham-chopra-on-the-art-of-storytelling-and-supersport-names-its-new-ceo\/"},"modified":"2021-08-10T09:59:34","modified_gmt":"2021-08-10T09:59:34","slug":"broadcast-disruptors-bulletin-dazns-global-rollout-gets-a-launch-date-gotham-chopra-on-the-art-of-storytelling-and-supersport-names-its-new-ceo","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-dazns-global-rollout-gets-a-launch-date-gotham-chopra-on-the-art-of-storytelling-and-supersport-names-its-new-ceo\/","title":{"rendered":"Broadcast Disruptors Bulletin: DAZN\u2019s global rollout gets a launch date; Gotham Chopra on the art of storytelling; and SuperSport names its new CEO"},"content":{"rendered":"\n\n
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\n Oct 30, 2020 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: DAZN\u2019s global rollout gets a launch date; Gotham Chopra on the art of storytelling; and SuperSport names its new CEO<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-dazns-global-rollout-gets-a-launch-date-gotham-chopra-on-the-art-of-storytelling-and-supersport-names-its-new-ceo\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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9 things you need to know today about the shifting sports media landscape <\/span><\/b><\/p>\n

By James Emmett<\/a> and David Cushnan<\/a><\/h6>\n
\n

In partnership with:<\/p>\n

 <\/p>\n

\"\"<\/p>\n

If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

 <\/p>\n

Short form<\/strong><\/p>\n

Join the Media Innovators Series
\nDAZN\u2019s global play comes to life
\nGotham Chopra on storytelling
\nRDA to handle Lions broadcast rights
\nMediapro misses Ligue 1 rights payment
\nSeven secures Beijing 2022 rights
\nMarc Jury to lead SuperSport
\nBourne hired by ATP Media
\nJoshua forms new production house<\/p>\n

 <\/p>\n

Long form<\/strong><\/p>\n

THE BIG PICTURE<\/strong><\/h4>\n

Hello everyone and thanks for clicking on the Broadcast Disruptors Bulletin, a snapshot of what\u2019s happening \u2013 and why \u2013 in the sports broadcasting, content creation and distribution space. Good to have you with us again.<\/p>\n

This bulletin each fortnight is all the better for your input \u2013 so please keep sending news, gossip and other nuggets of wisdom to david.cushnan@leadersinsport.com<\/a> and james.emmett@leadersinsport.com<\/a>.<\/p>\n

Later today sees the launch of the Media Innovators Series, a month of knowledge-sharing and insight put together by Leaders and our colleagues at Sports Business Journal. First up is a focus on North America, featuring the likes of Nascar SVP of broadcast and innovation Brian Herbst and former Fox Sports and Hulu chief Randy Freer.<\/p>\n

There\u2019s much more to come throughout November, including dedicated broadcasts examining the changing sports broadcast markets in Europe, MENA and Asia. To find out more, take a look here<\/a>.<\/p>\n

One item certain to be among the talking points over the next few weeks is DAZN\u2019s global roll-out, confirmed yesterday to begin on 1st December after a pandemic-related delay. The boxing service will launch with Luke Campbell\u2019s matchup with Ryan Garcia, available to subscribers in over 200 territories excluding Poland. Anthony Joshua\u2019s next fight, on 12th December will be available in all territories apart from the UK and Ireland, where promoter Matchroom Sport has an existing deal with Sky Sports.<\/p>\n

DAZN has announced its initial monthly price point as UK\u00a31.99 or less, as it looks to build out subscriber bases in 200 territories. Its plan includes specific targeting around specific fighters in specific markets, for example Nigerian Joshua fans, Campbell fans in the UK or Garcia fans in Mexico.<\/p>\n

It\u2019s the latest bold play by a streaming service that, for all the speculation around its financial position and future over the last few months, has made a habit of developing strikingly ambitious projects. For the whole industry, what happens next will be well worth watching.<\/p>\n

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PRODUCTION NOTES<\/strong><\/h4>\n

\"\"<\/p>\n

In the Mixed Zone with\u2026 Gotham Chopra, award-winning filmmaker and co-founder of The Religion of Sports alongside Tom Brady.<\/strong><\/p>\n

How do you engage athletes and encourage them to find their angle?<\/strong>
\nEvery project that I\u2019ve ever worked on has been built on a genuine relationship and trust. Getting to know an athlete, understanding what they\u2019re passionate about, what\u2019s important to them \u2013 and then trusting each other to figure it out; it\u2019s a process and it\u2019s an art form. Storytelling is a series of choices you make. It\u2019s not a reality show. It takes time, research \u2013 one of the things I always say to athletes I work with is \u2018be mindful of what you\u2019re saying, because there are consequences\u2019. One of the questions I ask of any athlete I work with is, \u2018why are we doing this?\u2019 Fortunately for me, I’ve been able to work with some of the most accomplished athletes \u2013 like Tom Brady, LeBron James; they don\u2019t need to do these things. They have the fame, the fortune, strong families etc \u2013 so why are they doing it, what do they really want to say and is it really worth it? That takes time, attention and a lot of thoughtfulness.<\/p>\n

How do you cut through the noise and make your work stand out knowing there\u2019s so much out there?<\/strong>
\nI think distribution is a commodity. All of us have Instagram accounts, Facebook, Twitter, Tik Tok, everything. We can all get our message out. So for us, where we try and focus a lot of our attention is storytelling. Storytelling is a craft and as we all know in the business, there\u2019s thought, there\u2019s structure, there\u2019s conflict, there\u2019s tension \u2013 these are things we spend a lot of time on. I work with incredible people who\u2019ve trained in all these things. We spend a lot of time on the themes, what we want to say, what the larger intention is and that drives the type of storytelling. We are film snobs: we\u2019re not in the business of creating reality shows and throwing a load of cameras up, and working it out in the edit. We set the bar very high for ourselves. I see the same thing with great athletes.<\/p>\n

What did you make of The Last Dance?<\/strong>
\nMichael Jordan stands as a unicorn. The greatest basketball player in the history of the game. He also played in a time in the absence of social media so not everything he did on and off the court was chronicled. The absence of non-stop footage really benefited The Last Dance. There was a 30-year moratorium in some ways on his story. I enjoyed it, I lived through that era. As a filmmaker, I\u2019ve all sorts of critiques of it but I also know the enormous challenges the producers faced because they were dealing with the NBA, ESPN, Netflix, Michael Jordan \u2013 one of the most protective people of all-time because of his brand. So, I really enjoyed it and I think it is a catalyst. We\u2019re already seeing it in our business, in conversations people often ask, \u2018do you have anything like The Last Dance?\u2019 And we are like, \u2018no, there is nothing like The Last Dance!\u2019<\/p>\n

I know for a fact \u2013 and with Tom [Brady] in particular, because I\u2019m involved in it \u2013 that a lot of athletes have become very savvy. Tom and LeBron, and Ronaldo and Messi, and Lewis Hamilton now, Serena Williams are going to go down in history as the greatest of all-time. And I think a lot of them are savvy, a lot of them are capturing content just because we\u2019ve seen something like The Last Dance. Having stuff in a vault for some time has a lot of value. The Last Dance had the benefit of time. That was really smart and took a lot of discipline. One of the things we all know when you\u2019re out there capturing something, the instinct to instantly post it to get the likes, get the views is relentless. The discipline of holding back for years and decades is going to be the biggest challenge.<\/p>\n

Gotham Chopra was speaking at LeadersWeek.direct\/ earlier this month<\/em><\/p>\n

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<\/h4>\n

RIGHTS WATCH<\/strong><\/h4>\n

RDA to handle Lions tour rights<\/strong>
\nThe new joint venture set up by the British & Irish Lions and South Africa Rugby to commercialise next year\u2019s Lions\u2019 tour to South Africa has hired the RDA agency to sell its global media rights. The agreement covers Canada, France, South-east Asia, Pacific Islands, MENA, inflight and cruise rights, as well as Europe, with the exception of the UK & Ireland, where Sky holds the rights, and France. Pandemic-permitting, the Lions are due to play three tests against South Africa, along with five other matches during the tour. A warm-up test against Japan in Edinburgh and two South Africa warm-up matches will also be included in the rights package. It is the first time an agency has been appointed to sell broadcast rights to a Lions tour.<\/p>\n

Mediapro misses payment; parent downgraded<\/strong>
\nMediapro parent company Joye Media has been listed as having a \u2018negative\u2019 outlook by Moody\u2019s, following its failure to pay the latest instalment of its annual rights fee to Ligue 1. It is understood the Spanish company, which expanded into France by acquiring live rights to Ligue 1 and Ligue 2 in April 2018 and has launched a new channel, Telefoot, to house them, failed to make a \u20ac172 million due in early October. It is seeking to renegotiate the rights agreement. The credit rating revision reflects what Moody\u2019s describes as a \u2018very high risk\u2019 of non-repayments.<\/p>\n

Seven signs up for Beijing 2022<\/strong>
\nAustralia\u2019s Seven network has secured the rights to the 2022 Olympic Games. The agreement with the International Olympic Committee extends a partnership that began at the Melbourne Olympics in 1956. In 2014, the broadcaster secured the rights to the Tokyo 2020 Games. The 2022 Games fall in a favourable timezone for Australia, with just two hours difference between the country\u2019s east coast and host city Beijing.<\/p>\n

\n

<\/h4>\n

THE JOBS BOARD<\/strong><\/h4>\n

Jury takes the reins at SuperSport<\/strong>
\nMarc Jury will take over as the CEO of SuperSport, Africa\u2019s dominant sports channel, from the start of December. He takes over from Ghideon Khobane, who has been named as group chief executive for general entertainment at MultiChoice, SuperSport\u2019s parent company. A former Cricket South Africa executive, Jury has most recently headed up SuperSport\u2019s rights acquisitions department.<\/p>\n

Bourne hired by ATP Media<\/strong>
\nFormer Copa90 chief commercial officer Nick Bourne has joined ATP Media as the organisation\u2019s chief strategy officer. Bourne has been consulting with the media arm of men\u2019s professional tennis in recent months, and will work on building out new services and capabilities around centralised data, content and platforms.<\/p>\n

\n

 <\/p>\n

CONTENT\/PRODUCTION<\/strong><\/h4>\n

Joshua forms own production house<\/strong>
\nWorld heavyweight champion Anthony Joshua has launched his own production house, alongside PR and content company SoapBox London\u2019s Rowan Wilkinson and Andy Bell. SBX Studios will develop and produce a range of content, including branded programming, podcasts and long-form documentaries involving Joshua as well as other athletes. Joshua, who is preparing for a return to the ring next month in London against Kubrat Pulev, has already worked with SoapBox on content for his YouTube channel. The Briton is also reportedly in talks with both Amazon and Netflix about a behind-the-scenes documentary, which would likely focus on his preparations for a possible and much-anticipated fight with Tyson Fury next year.<\/p>\n

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 <\/p>\n

Thanks for reading this edition of the Broadcast Disruptors Bulletin. We\u2019ll have another for you a fortnight today; and if you haven\u2019t subscribed yet, do remember to opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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