{"id":683,"date":"2020-10-01T00:00:00","date_gmt":"2020-10-01T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/broadcast-disruptors-bulletin-premier-league-beds-in-new-tencent-partnership-verizons-view-on-ott-and-streaming-and-join-the-broadcast-at-leadersweek-direct\/"},"modified":"2021-08-10T09:59:35","modified_gmt":"2021-08-10T09:59:35","slug":"broadcast-disruptors-bulletin-premier-league-beds-in-new-tencent-partnership-verizons-view-on-ott-and-streaming-and-join-the-broadcast-at-leadersweek-direct","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-premier-league-beds-in-new-tencent-partnership-verizons-view-on-ott-and-streaming-and-join-the-broadcast-at-leadersweek-direct\/","title":{"rendered":"Broadcast Disruptors Bulletin: Premier League beds in new Tencent partnership; Verizon\u2019s view on OTT and streaming; and join the broadcast at LeadersWeek.direct\/"},"content":{"rendered":"\n\n
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\n Oct 01, 2020 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: Premier League beds in new Tencent partnership; Verizon\u2019s view on OTT and streaming; and join the broadcast at LeadersWeek.direct\/<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-premier-league-beds-in-new-tencent-partnership-verizons-view-on-ott-and-streaming-and-join-the-broadcast-at-leadersweek-direct\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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12 things you need to know today about the shifting sports media landscape <\/span><\/b><\/p>\n

By James Emmett<\/a> and David Cushnan<\/a><\/h6>\n
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In partnership with:<\/p>\n

 <\/p>\n

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If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

 <\/p>\n

Short form<\/strong><\/p>\n

Join us at LeadersWeek.direct\/
\nConnected TV advertising and how it\u2019s growing
\nThe Verizon Media view on OTT and streaming
\nTurner and MLB spruce up partnership
\nSeven steps up as Supercars broadcaster
\nPremier League beds in new Tencent partnership
\nRio Motorsports snaps up F1 rights
\nNew chairman at NBC Sports
\nLe Grew promoted at Pitch International
\nSport1 appoints first chief content officer
\nAnalyst predicts Netflix price increase
\nMonfils\u2019 Twitch broadcasts to feature ATP highlights<\/p>\n

 <\/p>\n

Long form<\/strong><\/p>\n

THE BIG PICTURE<\/strong><\/h4>\n

Hello, good day and thanks for opening the Broadcast Disruptors Bulletin, a wide camera angle picking out all the important detail on the sports broadcasting and content creation field of play.<\/p>\n

Hints, tips, feedback and scurrilous industry gossip are always welcome round here \u2013 do send your best tidbits to us at david.cushnan@leadersinsport.com<\/a> and james.emmett@leadersinsport.com<\/a>.<\/p>\n

The final countdown to LeadersWeek.direct\/, our online broadcast extravaganza, is underway. We\u2019ll be live with you from Twickenham on Tuesday morning at 10.00 BST for three days of high-end industry chit-chat with owners, presidents, CEOs, Olympic champions, star players, digital specialists, technology chiefs, commercial kingpins and leading creatives from across the world of sport \u2013 and a few from beyond. Before that, our enhanced networking and connections platform will be up and running on Monday, putting you in touch with the industry. It\u2019s easy to register \u2013 simply click here<\/a>.<\/p>\n

From a broadcast standpoint, look out for NBC\u2019s President of Olympics Molly Solomon offering the skinny on plans for the rescheduled Tokyo 2020; Facebook\u2019s Peter Hutton and the NBA\u2019s Chief Innovation Officer Amy Brooks chewing the fat on content distribution; automated highlights going under the microscope with WSC Sports, the PGA Tour and WarnerMedia; Religion of Sport\u2019s Co-Founder Gotham Chopra; and a session examining exactly how technology is reshaping the at-home fan experience with Verizon Media and Fox Sports.<\/p>\n

Do also put a hold in your diary for our daily, live studio show at 16.00 BST from Tuesday to Thursday, from Twickenham, where we\u2019ll be joined by the likes of Celtic\u2019s Head of Media and Marketing Kerry Keenan, PSG\u2019s Chief Digital Officer Russell Stopford, FIBA Media\u2019s Frank Leenders, Nielsen Sports\u2019 Head of Consulting, EMEA Samantha Lamberti and FIFA\u2019s Director of Strategic Alliances and Innovation Benjamin Stoll to discuss all the key talking points and review this year\u2019s Leaders Sports Awards winners.<\/p>\n

On that note, hearty congratulations to BT Sport, Kiswe, Drone Racing League, Excel Sports Management, Sportfive and Turner, and Uefa, Endeavor and UI Centric for claiming the prizes in the On-Screen Experience category. Their winning work, plus details of who won what in all the other categories, is live on our website now<\/a>.<\/p>\n

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<\/h4>\n

THE NUMBERS<\/strong><\/h4>\n

While streaming continues to gain ground on consumption of linear television, the advertising market is flexing at a much slower rate, with recent figures from eMarketer showing that little over 10% of the estimated $70 billion that is spent on TV advertising in the US each year is spent on Connect TV ads.<\/p>\n

\"\"<\/p>\n

Source: eMarketer<\/p>\n

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<\/h4>\n

PRODUCTION NOTES<\/strong><\/h4>\n

\"\"<\/p>\n

In the Mixed Zone with\u2026 Peter Gallagher, Verizon Media Platform\u2019s Customer Operations Lead \u2013 he runs the operations and engineering for the telecoms giant\u2019s media platforms group, which includes a global content delivery network as well as video streaming and security services.<\/strong><\/p>\n

What are the mistakes that broadcasters or properties moving into streaming for the first time tend to make?<\/strong>
\nIt always come backs to the business. We need to think about how to build audience \u2013 that\u2019s what matters. It sounds simple, but sometimes organisations bite off too much in all those capabilities and they don\u2019t have enough capital to invest in doing all those pieces themselves. And then the investments and challenges with time-to-market end up taking away from what they need to invest in order to build audience \u2013 either through rights and content agreements, or in marketing and promotion. You can\u2019t let the technology be the barrier for time-to-market, and you need to focus on what\u2019s important where you partner.<\/p>\n

The other big thing to think about when you\u2019re making those build-buy-partner decisions is scale. What is really critical as consumer expectations change from traditional and OTT and quality of experience, and the need for live events and flash traffic, being able to scale to manage that flash traffic is key. People can support millions of concurrent viewers. But how adept are organisations at scaling from hundreds of thousands to millions in seconds without having different components of the platform crash, being able to scale so we don\u2019t have buffering or other issues that impact consumer experience. Scale is key.<\/p>\n

As theatrical release windows are moving online as well, we\u2019ll have more and more flash traffic \u2013 even in the VOD space as well as linear. Being able to build the right scale is just critical.<\/p>\n

Why should the sports and media industries be excited about 5G?<\/strong>
\nWe\u2019re at the heart of what\u2019s going on here at Verizon. There are so many dimensions to what it offers, it\u2019s just fascinating. 5G as a protocol certainly allows increased speed and performance, which is really going to enrich the consumer experience. But what is really critical and that comes along with this is what\u2019s available on edge compute. Being able to do transactions at the edge to support the performance requirements of 20 milliseconds, 5 milliseconds versus the cloud which could be 300 milliseconds \u2013 there\u2019s going to be a big difference there as we look at what future offerings are.<\/p>\n

What does the OTT landscape look like in five years from now?<\/strong>
\nWe\u2019re thinking about it in terms of capabilities. We\u2019re not building our own direct-to-consumer offering; our main mission is to partner organisations and enable their success with consumers. So we\u2019re thinking about it in terms of what capabilities we need to launch in order to differentiate consumer experience. If I think about what things I\u2019d like to move to the edge, it\u2019s how do I take social viewing and allow people to join an event in a small group. With Covid and the challenge of people not being able to go and enjoy content experiences today, how do we bring that similar living room or stadium experience together to people in a virtual world. That\u2019s what we\u2019re working on around AR and VR as well.<\/p>\n

And it\u2019s not only about what\u2019s going on in the video frame itself, but about the ability to look at key statistics of what\u2019s happening with players, bring in computer vision, switch different camera angles, and be able to automatically generate clippable highlights, and link that to peoples\u2019 fantasy leagues or connect for gaming and betting, and make this all happen in real time. So low latency will be really key. We\u2019re investing in building these capabilities to run at the edge, because that\u2019s going to give our customers a differentiated experience with their customers.<\/p>\n

Read the full interview with Peter Gallagher here<\/a>, and look out for his session at LeadersWeek.direct\/ next week.<\/p>\n

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<\/h4>\n

RIGHTS WATCH<\/strong><\/h4>\n

Turner reups with MLB<\/strong>
\nAs expected, WarnerMedia\u2019s Turner Sports has extended its agreement to broadcast Major League Baseball for seven more years. The new deal will begin in 2022 and is reportedly worth US$3.7 billion, an uplift of 68% on Turner\u2019s current agreement. As well as an additional Wild Card game per season, there is a major digital rights component to the deal with expanded highlights packages expected to be seen across Turner\u2019s suite of outlets, notably including Bleacher Report.<\/p>\n

Supercars strikes new deal<\/strong>
\nAustralia\u2019s Supercars series has signed a new domestic rights deal with Foxtel and Seven Network for the five seasons until 2025. Local reports suggest the new agreements are worth some AUS$200 million, a combination of cash and advertising, over the period, slightly less than the value of the current contracts with Foxtel and Ten. Foxtel\u2019s blanket coverage of the championship across TV and its Kayo streaming service will be complemented by Seven broadcasting six live events per season. Seven previously broadcast the championship in 2014.<\/p>\n

Premier League teams up with Tencent<\/strong>
\nThe Premier League has found a stopgap solution to its China broadcast problem by agreeing a deal with Tencent Sports for the remainder of the current season. Live coverage and shoulder programming is being split across several of Tencent\u2019s digital platforms, including WeChat, QQ.com, Tencent Video, Penguin Live App, Tencent News App, Tencent Sports App and Kan Dian. Half the games will be made available for free, with the remainder available to Tencent Sports\u2019 members. Premier League clubs will also be able to share short in-game clips for the first time. Meanwhile, in the UK, following the government\u2019s announcement it has paused the pilot programmes testing the return of fans to sports venues, it is anticipated all Premier League games will be made available for broadcast during October.<\/p>\n

Rio group acquire F1 rights<\/strong>
\nFollowing Globo\u2019s decision not to renew its longstanding deal to broadcast Formula One in Brazil beyond the end of this season, it is understood a consortium called Rio Motorsports has acquired the rights for the next five seasons. The group is currently bidding to stage a Grand Prix and construct a new circuit in Rio de Janeiro, to replace the current venue at Interlagos in Sao Paulo. Without a broadcast platform of its own, Rio Motorsports is expected to sub-license the rights although F1 is almost certain to launch its own streaming product, F1 TV Pro, in the country from next season.<\/p>\n

\n

<\/h4>\n

THE JOBS BOARD<\/strong><\/h4>\n

Bevacqua steps up at NBC<\/strong>
\nPete Bevacqua is the new chairman of NBC Sports, only the third person to hold one of the most prestigious roles in US sport and media. Bevacqua, who has been president since joining NBC from the PGA Tour in 2018, replaces Mark Lazarus in the top job. Earlier in the year, Lazarus was handed an expanded role overseeing television and streaming at NBCUniversal. Bevacqua will be NBC\u2019s pointman on the network\u2019s next round of negotiations with the NFL \u2013 its current contract ends in 2022. Aside from Bevacqua and Lazarus, the only other person to hold the chairman role was Dick Ebersol.<\/p>\n

Le Grew promoted at Pitch International<\/strong>
\nGuy Le Grew has been named chief revenue officer at Pitch International. It\u2019s a promotion for Le Grew, who was previously managing director of cricket and golf at the agency. In further changes confirmed last week, Henri Kamerling, formerly managing director of sales, will now oversee Pitch International\u2019s football, rugby and global partnerships. Former Premier League executive Sunil Kaikini is now managing director of rights, while Justin Houlihan becomes chief strategy officer. Kieron Donnelly replaces Le Grew as head of cricket and golf, while Cat Wilson takes charge of women\u2019s sport.<\/p>\n

Gottschalk takes expanded role at Sport1<\/strong>
\nGerman channel Sport1 has promoted Pit Gottschalk to the new role of chief content officer. Gottschalk joined Sport1 in January as editor-in-chief, but has now been handed an additional set of responsibilities.<\/p>\n

\n

<\/h4>\n

DISTRIBUTION<\/strong><\/h4>\n

Netflix price hike \u2018likely\u2019<\/strong>
\nA Wall Street analyst has suggested Netflix will soon look to raise subscription prices in North America or Europe. Jefferies\u2019 Alan Giaimo noted a shift in language from Netflix executives on earnings calls over the past two quarters. Reporting the comments, Deadline suggested a rise of US$1 to US$2 per month could generate between US$500 million and US$1 billion for the company.<\/p>\n

ATP working with Monfils on Twitch<\/strong>
\nATP Tour player Gael Monfils and his WTA star girlfriend Elena Svitolina have launched a new show on Twitch. Monfils is a long-time Twitch user and his weekly programme, \u2018Catch Up\u2019, has received official endorsement as it will feature match highlights provided by TennisTV, the streaming service arm of ATP Media.<\/p>\n

 <\/p>\n

Thanks for reading this edition of the Broadcast Disruptors Bulletin. We\u2019ll have another for you a fortnight today; and if you haven\u2019t subscribed yet, do remember to opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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