{"id":695,"date":"2020-09-24T00:00:00","date_gmt":"2020-09-24T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/at-the-edge-of-whats-possible\/"},"modified":"2021-08-10T09:59:36","modified_gmt":"2021-08-10T09:59:36","slug":"at-the-edge-of-whats-possible","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/at-the-edge-of-whats-possible\/","title":{"rendered":"At the edge of what\u2019s possible"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/sports-broadcasting-header.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Sep 24, 2020                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">At the edge of what\u2019s possible<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/articles\/at-the-edge-of-whats-possible\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/articles\/at-the-edge-of-whats-possible\/&#038;text=At the edge of what\u2019s possible\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: At the edge of what\u2019s possible. https:\/\/leadersinsport.com\/sport-business\/articles\/at-the-edge-of-whats-possible\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/articles\/at-the-edge-of-whats-possible\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">How edge computing will transform sports streaming.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>Streaming capability is about to enter a new age. Fuelled by customer expectation and technological advances including 5G, edge computing is about to transform the end experience of what live sport and entertainment streaming can be.<\/h4>\n<p>So says Peter Gallagher, Verizon Media Platform\u2019s Customer Operations lead. Gallagher runs the operations and engineering for the telecoms giant\u2019s media platforms group, which includes a global content delivery network as well as video streaming and security services.<\/p>\n<p>Ahead of his upcoming appearance at Leaders Week Direct, Gallagher answered some key questions on the current shape of the sports streaming landscape, and what it\u2019s likely to look like in the not too distant future.<\/p>\n<ul>\n<li><strong>Streaming becomes more popular each year, but give us a sense of the speed with which the trend is progressing?<\/strong><\/li>\n<\/ul>\n<p>There are tonnes of statistics out there. When I first got into this industry there was a lot of debate about whether OTT was going to get traction. Then people started to really embrace this, and now everyone\u2019s realising that as other traditional markets are beginning to erode they need to embrace and invest in this area. The debates over the growth don\u2019t really exist anymore. What we really need to look at is the speed at which consumer expectations are changing, because in the end, that\u2019s what matters and what\u2019s driving the acceleration; people want the broadcast quality experience. The days of internet buffering and pixellation and delays and black screen when I transition to ad breaks, all those things are gone now. People expect the same exact experience that they get in traditional markets.<\/p>\n<ul>\n<li><a href=\"https:\/\/info.verizondigitalmedia.com\/l\/147071\/2020-09-21\/8rjfm4\">Live sports streaming: what fans want<\/a><\/li>\n<li><a href=\"https:\/\/info.verizondigitalmedia.com\/l\/147071\/2020-09-21\/8rjfm4\">63% of fans want more sports from premium subscriptions<\/a><\/li>\n<li><a href=\"https:\/\/info.verizondigitalmedia.com\/l\/147071\/2020-09-21\/8rjfm4\">29% of fans will pay for more live coverage of their favourite teams<\/a><\/li>\n<\/ul>\n<p>The other thing that\u2019s changing is the desire for live content. Everybody understands the value of video-on-demand and the models around that, but people want to stay connected to news, sports, and other critical pieces of information. Bringing this information to market at speed with low latency is really critical at this point.<\/p>\n<p>Other traditional things around service and support are there too: how easy is it to work with your platform? How available is your platform on other platforms for seamless transition? That\u2019s so important when people are trying to target younger audiences where there\u2019s so much growth.<\/p>\n<ul>\n<li><strong>What questions should broadcasters or properties ask themselves before making the decision to set up an OTT?<\/strong><\/li>\n<\/ul>\n<p>It really starts in the business arena. What market are you going to go into? Are you going with an SVOD model or an AVOD model? You have to understand the business model and what capabilities you need to support that model. Once you understand the landscape, there are so many different pieces that need to be assembled to bring the service to life \u2013 whether it\u2019s for subscription management, customer authentication, content management, video streaming streaming, ad platform integration, billing \u2013 that you then need to step back and ask yourself which pieces you yourself are going to build and own, and where you\u2019re going to choose to partner to outsource. Because time-to-market is key. You can\u2019t take this all on yourself, you\u2019ll just lose too much opportunity to build audience. So it\u2019s really important to look at the capability landscape of the pieces you need, and do that build by partner analysis.<\/p>\n<blockquote><p><em>&#8220;There are so many different pieces that need to be assembled to bring the service to life: subscription management, customer authentication, content management, video streaming streaming, ad platform integration, billing&#8230;.&#8221;<\/em><\/p><\/blockquote>\n<ul>\n<li><strong>\u00a0What are the mistakes that broadcasters or properties moving into streaming for the first time tend to make?<\/strong><\/li>\n<\/ul>\n<p>It always come backs to the business. We need to think about how to build audience \u2013 that\u2019s what matters. It sounds simple, but sometimes organisations bite off too much in all those capabilities and they don\u2019t have enough capital to invest in doing all those pieces themselves. And then the investments and challenges with time-to-market end up taking away from what they need to invest in order to build audience \u2013 either through rights and content agreements, or in marketing and promotion. You can\u2019t let the technology be the barrier for time-to-market, and you need to focus on what\u2019s important where you partner.<\/p>\n<p>The other big thing to think about when you\u2019re making those build-buy-partner decisions is scale. What is really critical as consumer expectations change from traditional and OTT and quality of experience, and the need for live events and flash traffic, being able to scale to manage that flash traffic is key. People can support millions of concurrent viewers. But how adept are organisations at scaling from hundreds of thousands to millions in seconds without having different components of the platform crash, being able to scale so we don\u2019t have buffering or other issues that impact consumer experience. Scale is key.<\/p>\n<p>As theatrical release windows are moving online as well, we\u2019ll have more and more flash traffic \u2013 even in the VOD space as well as linear. Being able to build the right scale is just critical.<\/p>\n<ul>\n<li><strong>\u00a0 Why should the sports and media industries be excited about 5G?<\/strong><\/li>\n<\/ul>\n<p>We\u2019re at the heart of what\u2019s going on here at Verizon. There are so many dimensions to what it offers, it\u2019s just fascinating. 5G as a protocol certainly allows increased speed and performance, which is really going to enrich the consumer experience. But what is really critical and that comes along with this is what\u2019s available on edge compute. Being able to do transactions at the edge to support the performance requirements of 20 milliseconds, 5 milliseconds versus the cloud which could be 300 milliseconds \u2013 there\u2019s going to be a big difference there as we look at what future offerings are.<\/p>\n<ul>\n<li>\u00a0<strong>What does the OTT landscape look like in five years from now?<\/strong><\/li>\n<\/ul>\n<p>We\u2019re thinking about it in terms of capabilities. We\u2019re not building our own direct-to-consumer offering; our main mission is to partner organisations and enable their success with consumers. So we\u2019re thinking about it in terms of what capabilities we need to launch in order to differentiate consumer experience. If I think about what things I\u2019d like to move to the edge, it\u2019s how do I take social viewing and allow people to join an event in a small group. With Covid and the challenge of people not being able to go and enjoy content experiences today, how do we bring that similar living room or stadium experience together to people in a virtual world. That\u2019s what we\u2019re working on around AR and VR as well.<\/p>\n<p>And it\u2019s not only about what\u2019s going on in the video frame itself, but about the ability to look at key statistics of what\u2019s happening with players, bring in computer vision, switch different camera angles, and be able to automatically generate clippable highlights, and link that to peoples\u2019 fantasy leagues or connect for gaming and betting, and make this all happen in real time. So low latency will be really key. We\u2019re investing in building these capabilities to run at the edge, because that\u2019s going to give our customers a differentiated experience with their customers.<\/p>\n<p><em>Peter Gallagher is a featured speaker during Leaders Week Direct. Sign up for your virtual pass <a href=\"https:\/\/leadersinsport.com\/leaders-events\/leaders-week-direct\/\">here<\/a>.<\/em><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>How edge computing will transform sports streaming.<\/p>\n","protected":false},"featured_media":696,"menu_order":0,"template":"","categories":[19],"pathway":[],"topic":[],"sport":[],"class_list":["post-695","article","type-article","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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