{"id":701,"date":"2020-09-16T00:00:00","date_gmt":"2020-09-16T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-digest-the-significance-of-the-athletics-millionth-subscriber-amazons-rugby-strategy-under-the-microscope-lewis-hamiltons-necessary-gestures\/"},"modified":"2022-03-17T18:56:25","modified_gmt":"2022-03-17T18:56:25","slug":"leaders-digest-the-significance-of-the-athletics-millionth-subscriber-amazons-rugby-strategy-under-the-microscope-lewis-hamiltons-necessary-gestures","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-the-significance-of-the-athletics-millionth-subscriber-amazons-rugby-strategy-under-the-microscope-lewis-hamiltons-necessary-gestures\/","title":{"rendered":"Leaders Digest: The significance of the Athletic\u2019s millionth subscriber; Amazon\u2019s rugby strategy under the microscope; Lewis Hamilton\u2019s necessary gestures."},"content":{"rendered":"\n\n
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\n Sep 16, 2020 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Leaders Digest: The significance of the Athletic\u2019s millionth subscriber; Amazon\u2019s rugby strategy under the microscope; Lewis Hamilton\u2019s necessary gestures.<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-the-significance-of-the-athletics-millionth-subscriber-amazons-rugby-strategy-under-the-microscope-lewis-hamiltons-necessary-gestures\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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Charting the money, the moves, and the media across the global business of sport<\/span><\/b><\/h4>\n
By James Emmett<\/a><\/h6>\n
\n

 <\/p>\n

Hello and thank you for clicking through to read the latest edition of the Leaders Digest, the weekly newsletter that cuts to the core of what\u2019s happening and why across the global business of sport.<\/p>\n

 <\/p>\n\n\n\n
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4 Questions, Answered<\/strong><\/span><\/h4>\n

1.)\u00a0 \u00a0 It\u2019s been a few months since the last one; surely there\u2019s a new short-form social video app to keep an eye on?\u00a0<\/strong>
\nGet off Snapchat, granddad; put your TikToks away, dad; Triller\u2019s the platform making moves.<\/a><\/p>\n

 <\/p>\n

2.)\u00a0 \u00a0 Does Formula 1 deserve a bit more recognition?<\/strong>
\nAlmost certainly. Credit where credit is due: rebuilding an international, 17-race calendar this year has been nothing short of a monumental effort. Sponsors, broadcasters, fans, suppliers, teams, promoters, the FIA, local governments, national governments – all with different motivations, different pressures, and different systems and jurisdictions – all have had to be balanced and brought onside. The diplomacy job here is massive. Chloe Targett-Adams, the series\u2019 Global Director of Promoters, tells me how they managed it<\/a> on the latest episode of the podcast; and she\u2019ll be going in-depth on the reintroduction of fans at Leaders Week Direct<\/a> next month.<\/p>\n

 <\/p>\n

3.)\u00a0 \u00a0 Why is the Athletic\u2019s seven-figure moment<\/a> such a good news story?<\/strong>
\nA)\u00a0\u00a0 \u00a0It proves there\u2019s a new, viable business model in sports media;
\nB)\u00a0\u00a0 \u00a0It shows that industry disruption and product establishment don\u2019t take a long time;
\nC)\u00a0\u00a0 \u00a0It has provided another reminder of the value in long form and quality;
\nD)\u00a0\u00a0 \u00a0It has provided another proof point in the appetite for localised, individualised content;
\nE)\u00a0\u00a0 \u00a0It has shown there are great user experiences to be had, and more value to be carved out in sport away from the theatre of live rights.<\/p>\n

 <\/p>\n

4.)\u00a0 \u00a0 Why is Lewis Hamilton\u2019s stance and action on racial justice so necessary?<\/strong>
\nBecause people still seem to disagree with it<\/a>.<\/p>\n

 <\/p>\n

The Digest, Digested<\/strong><\/span><\/h4>\n

Alexis Ohanian: Why now is the time to destigmatize paternity leave, for good<\/a> (5 mins)<\/p>\n

Playing offence: Why Nike is pulling product from Amazon while investing in direct and data<\/a> (5 mins)<\/p>\n

Palace reveal IQONIQ as new and exclusive fan engagement partner<\/a> (1 min)<\/p>\n

Australia\u2019s SBS retains Tour de France rights until 2030<\/a> (1 min)<\/p>\n

Steve Cohen agrees to buy the Mets, again<\/a> (3 mins)<\/p>\n

Alicia Keys launches $1bn fund for Black-owned business<\/a> (3 mins)<\/p>\n

Canelo Alvarez sues DAZN and Oscar De La Hoya for breach of $365m contract<\/a> (3 mins)<\/p>\n

Parma football club poised for sale to Amercia\u2019s Krause family<\/a> (2 mins)<\/p>\n

Indian fantasy sports app Dream11\u2019s parent firm raises $225m at over $2.5bn valuation <\/a>(2 mins)<\/p>\n

NFL 2020 commercial preview: All the teams, sponsors and broadcasters<\/a> (25 mins)<\/p>\n

 <\/p>\n

What’s new<\/strong><\/span><\/h4>\n

–\u00a0\u00a0 \u00a0Amazon\u2019s rugby strategy \u2013 <\/strong>more specifically, here\u2019s some smart, snappy analysis<\/a> of Amazon\u2019s new Autumn rugby rights deal that goes beyond the usual \u2018Amazon will drive Prime sign-ups ahead of this key retail period\u2019 assertion.<\/p>\n

 <\/p>\n

What’s trending?<\/strong><\/span><\/h4>\n

–\u00a0\u00a0 \u00a0Tech companies showing the way on parental leave \u2013 <\/strong>Reddit founder Alexis Ohanian has called for an end to the stigma<\/a> around paternity leave.<\/p>\n

–\u00a0\u00a0 \u00a0Personalisation and data hoarding <\/strong>\u2013 Nike is taking control of its distribution channels and \u2018owning\u2019 the relationships with its customers<\/a>. It\u2019s the direction of travel.<\/p>\n

–\u00a0\u00a0 \u00a0IQONIQ <\/strong>\u2013 first, Crystal Palace\u2019s sleeves<\/a>; next, everywhere. Watch this space.<\/p>\n

– \u00a0 \u00a0Long-term media rights deals <\/strong>\u2013 if you\u2019ve got the readies, you\u2019ve got the rights; Australian broadcaster SBS has tied down the Tour de France until 2030<\/a>.<\/p>\n

 <\/p>\n

People<\/strong><\/span><\/h4>\n

Got\u00a0<\/strong><\/p>\n

–\u00a0\u00a0 \u00a0Nathan Homer <\/strong>has left his role as Director of Sport, Broadband and Trading at Sky\u2019s Now TV for the Chief Commercial Officer job at the London Legacy Development Corporation<\/strong><\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0David Wright<\/strong> has left his position as CMO and CCO at Minor League Baseball for the CCO job at the US Soccer Federation<\/strong><\/a>.<\/p>\n

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Need<\/strong><\/p>\n

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Thanks for reading this edition of the Leaders Digest. We\u2019ll have another for you next Wednesday; and if you haven\u2019t subscribed yet, do remember to opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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