{"id":711,"date":"2020-08-26T00:00:00","date_gmt":"2020-08-26T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-digest-sports-media-shifts-towards-the-spotify-model-spotify-shifts-towards-the-sports-sponsorship-model-and-the-dawning-of-the-era-of-the-chief-communit\/"},"modified":"2022-03-17T18:56:28","modified_gmt":"2022-03-17T18:56:28","slug":"leaders-digest-sports-media-shifts-towards-the-spotify-model-spotify-shifts-towards-the-sports-sponsorship-model-and-the-dawning-of-the-era-of-the-chief-communit","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-sports-media-shifts-towards-the-spotify-model-spotify-shifts-towards-the-sports-sponsorship-model-and-the-dawning-of-the-era-of-the-chief-communit\/","title":{"rendered":"Leaders Digest: Sports media shifts towards the \u2018Spotify model\u2019; Spotify shifts towards the \u2018sports sponsorship model\u2019; and the dawning of the era of the Chief Community Officer"},"content":{"rendered":"\n\n
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\n Aug 26, 2020 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Leaders Digest: Sports media shifts towards the \u2018Spotify model\u2019; Spotify shifts towards the \u2018sports sponsorship model\u2019; and the dawning of the era of the Chief Community Officer<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-sports-media-shifts-towards-the-spotify-model-spotify-shifts-towards-the-sports-sponsorship-model-and-the-dawning-of-the-era-of-the-chief-communit\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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Charting the money, the moves, and the media across the global business of sport<\/span><\/b><\/h4>\n
By James Emmett<\/a><\/h6>\n
\n

 <\/p>\n

Hello and thank you for clicking through to read the latest edition of the Leaders Digest, the weekly newsletter that cuts to the core of what\u2019s happening and why across the global business of sport.<\/p>\n

 <\/p>\n\n\n\n
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5\u00a0 Questions, Answered<\/strong><\/span><\/h4>\n

1.) <\/strong>Has anyone really got the hang of remote production yet?\u00a0<\/strong>
\nIt\u2019s a question I asked last week, and I maintain the answer is yes<\/a>. And if building community and presence across social is more your thing, then we\u2019ve got something for you too<\/a>.<\/p>\n

 <\/p>\n

2.) What happens to broadcast contracts this year?<\/strong>
\nThe EFL\u2019s decision to agree a deal with Sky Sports to allow all its clubs to stream every match in this upcoming season<\/a> until protocols allow for 50% capacity attendances seems like a sensible one. But what about all those leagues still planning for restricted broadcast output (according to the terms of their pre-pandemic rights deals), and their clubs who would no doubt like a substantial makegood offering for season ticket holders unable to redeem? I predict a bumper season of piracy numbers and contractual wrangling.<\/p>\n

 <\/p>\n

3.)\u00a0<\/strong>What about this broadcast contract though?<\/strong>
\nWhat, this one<\/a>? The one in which DAZN claims to have reworked the traditional sports media rights model to shift towards the Spotify approach of low-to-no upfront fees but a revenue sharing agreement based on performance of the content? Well, it could indeed be the future, and it\u2019s certainly something the broadcast fraternity has been looking for. But will DAZN \u2013 and other broadcasters \u2013 be able to replicate what seems to have worked in Japan in more competitive rights markets where interested parties operating multiple different business models are in play?<\/p>\n

 <\/p>\n

4.)\u00a0<\/strong>It feels like the winds of change are blowing across the rights landscape, then. Shouldn\u2019t I be trying to do my own thing? How would I even go about building my own OTT business?<\/strong>
\nStep 1: give this a read<\/a>.<\/p>\n

 <\/p>\n

5.) <\/strong>Do I need to hire a Chief Community Officer?<\/strong>
\nIn short, yes<\/a>.<\/p>\n

 <\/p>\n

The Digest, Digested<\/strong><\/span><\/h4>\n

Spotify buys exclusive sponsorship for League of Legends<\/a> (2 mins)<\/p>\n

Brooklyn Nets owners pledge $50 million to create \u2018economic mobility\u2019 in the Black community<\/a> (3 mins)<\/p>\n

Scudamore joins Moneyball\u2019s Beane in group aiming to buy Premier League club<\/a> (3 mins)<\/p>\n

No more \u2018podium girls\u2019 for Tour de France<\/a> (1 min)<\/p>\n

Buyout groups team up in \u20ac13bn battle for Italy\u2019s Serie A<\/a> (2 mins)<\/p>\n

IPL title sponsor Dream11 on cusp of $2.5 billion valuation mark<\/a> (2 mins)<\/p>\n

World Bowling strikes digital content deal with Curveball<\/a> (1 min)<\/p>\n

Formula 1 2020: Turkey, Bahrain and Abu Dhabi confirmed to conclude season<\/a> (2 mins)<\/p>\n

Olympic Channel celebrates four-year anniversary with record growth<\/a> (3 mins)<\/p>\n

The real reason China banned all but the Beijing 2022 test events<\/a> (3 mins)<\/p>\n

Unofficial Partner podcast episode 100: Donald Dell<\/a> (58 mins)<\/p>\n

The pandemic brings IOC to a moment consequential if not existential<\/a> (5 mins)<\/p>\n

 <\/p>\n

What’s trending?<\/strong><\/span><\/h4>\n

–\u00a0\u00a0 \u00a0Spotify doing sports podcast things<\/strong> \u2013 The Spotify sports podcast surge becomes a splurge with the announcement of a new content and marketing partnership with Riot Games<\/a> that will see the platform pay to act as the exclusive audio service provider for League of Legends, producing a new line of esports podcasts as part of the package.<\/p>\n

–\u00a0\u00a0 \u00a0NBA owners stepping up<\/strong> \u2013 Hot on the heels of HBSE\u2019s announcement of a $20 million pledge last week, the Brooklyn Nets and their owners Joe and Clara Wu Tsai have pledged $50 million<\/a> over the next ten years to the promotion of economic mobility in the Black community.<\/p>\n

–\u00a0\u00a0 \u00a0Gerry Cardinale keeping busy<\/strong> \u2013 The man at the centre of almost every sports industry deal of the last six months has brought in former Premier League Executive Chairman Richard Scudamore<\/a> to join his effort to invest in a top tier soccer team through a (suddenly trendy) SPAC financial vehicle. Scudamore is part of an intriguingly comprised seven-person board alongside Cardinale, Billy Beane, Volkert Doeksen, Deborah Farrington, Professor Richard Thaler and Lewis Wolff.<\/p>\n

–\u00a0\u00a0 \u00a0The slow eradication of sporting protocols that enforce sexism<\/strong> \u2013 The Tour de France has done away with \u2018podium girls\u2019<\/a>.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

People<\/strong><\/span><\/h4>\n

Got\u00a0<\/strong><\/p>\n

–\u00a0\u00a0 \u00a0Felicia Mayo<\/strong> is the new Chief Talent, Diversity and Culture Officer<\/a> at Nike<\/strong>.<\/p>\n

–\u00a0\u00a0 \u00a0Lowell Taub<\/strong>\u2019s departure from CAA is now confirmed, and the veteran agent has taken all of his clients with him to launch a new agency<\/a>, Stoked Management<\/strong>.<\/p>\n

–\u00a0 \u00a0 Former Cricket Australia CEO James Sutherland<\/strong> has been appointed as the CEO of Golf Australia<\/strong><\/a>.<\/p>\n

Need<\/strong><\/p>\n

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Thanks for reading this edition of the Leaders Digest. We\u2019ll have another for you next Wednesday; and if you haven\u2019t subscribed yet, do remember to opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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