{"id":715,"date":"2020-08-19T00:00:00","date_gmt":"2020-08-19T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/"},"modified":"2021-08-10T09:59:40","modified_gmt":"2021-08-10T09:59:40","slug":"leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/","title":{"rendered":"Leaders Digest: Amazon\u2019s regional sports strategy; Oculus\u2019s first major sports sponsorship; and the shape of things to come."},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n Aug 19, 2020 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Leaders Digest: Amazon\u2019s regional sports strategy; Oculus\u2019s first major sports sponsorship; and the shape of things to come.<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
\n
\n
\n
Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a> <\/div>\n
\n
Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
\n
\n
\n
\n \n \n \n
\n

Charting the money, the moves, and the media across the global business of sport<\/span><\/b><\/h4>\n
By James Emmett<\/a><\/h6>\n
\n

 <\/p>\n

Thanks for clicking through to another edition of the Leaders Digest, a weekly newsletter that tracks the most impactful developments, and highlights the most interesting pieces from across the global sports industry.<\/p>\n

 <\/p>\n\n\n\n
\n\n\n\n\n
\n

6\u00a0 Questions, Answered<\/strong><\/span><\/h4>\n

1.) <\/strong>Has anyone really got the hang of remote production yet?\u00a0<\/strong>
\nYes<\/a>.<\/p>\n

 <\/p>\n

2.)\u00a0<\/strong>Is this the shape of things to come?<\/strong>
\nI know Seattle is Amazon territory, but this new exclusive streaming rights deal with the Sounders<\/a> (combined with an earlier, similar agreement with the Yankees) suggests to me that regional and team-specific might be the way Prime Video is going in sport.<\/p>\n

 <\/p>\n

3.)\u00a0<\/strong>Is this also the shape of things to come?<\/strong>
\nThe LFP has been quietly working alongside central and regional French authorities to bring Ligue 1 football back in front of live audiences this coming week. Crowds of up to 5,000 are to be allowed in some venues when the league kicks off this weekend, but the opener, Friday night\u2019s game between Marseille and St Etienne, has now been postponed after four Marseille players tested positive<\/a>. This feels like it might be the future (at least for a while).<\/p>\n

 <\/p>\n

4.)\u00a0<\/strong>What can you tell me about the business of being badass?<\/strong>
\nNot a great deal. But I know someone who can. Bozoma Saint John is a phenom; an executive powerhouse who has held leading marketing roles at Pepsi, Apple, Uber, Endeavor, before becoming CMO of Netflix earlier this month. We talk imposter syndrome, showing up, the job of the marketer and what it means to lead in the age of Corona for the latest Leaders Sport Business Podcast<\/a>.<\/p>\n

 <\/p>\n

5.) <\/strong>What\u2019s the easiest way to win money in the next few minutes?<\/strong>
\nJust fill out this short survey<\/a> for us. It\u2019s open for two more days. We\u2019ll give one of you \u00a3200 in Amazon vouchers. And we\u2019ll give everyone else the benefit of a revamped digital offering off the back of it. The very definition of a win win.<\/p>\n

 <\/p>\n

6.)\u00a0Does anyone understand the beef between Barstool\u2019s Dave Portnoy and erstwhile HBO Sports President Peter Nelson?<\/strong>
\nNelson has left HBO Sports<\/a> and Portnoy has seemingly responded with some ungracious videos. Is the media executive merry-go-round just another battleground for boxing trash talk now?<\/p>\n

 <\/p>\n

The Digest, Digested<\/strong><\/span><\/h4>\n

76ers, Devils owners pledge $20m to fight systemic racism, promote equality<\/a> (1 min)<\/p>\n

Rajasthan Royals: Sanitary towel firm sponsors IPL side<\/a> (1 min)<\/p>\n

Spotify launches Daily Sports playlist <\/a>(1 min)<\/p>\n

Chelsea seek to monetise coaching expertise with Perfect Play platform<\/a> (2 mins)<\/p>\n

NBA and Turner tap LiveLike for virtual playoff \u2018watch parties\u2019<\/a> (1 min)<\/p>\n

Monumental furloughs more than a third of full time staff<\/a> (1 min)<\/p>\n

More powerful agents exit CAA<\/a> (1 min)<\/p>\n

Michael Rubin\u2019s Fanatics closes $350m funding round, catapulting valuation to $6.2bn<\/a> (2 mins)<\/p>\n

NBA and Facebook\u2019s Oculus sign landmark VR marketing deal<\/a> (2 mins)<\/p>\n

Tencent takes minority stake in French mobile games maker Voodoo<\/a> (2 mins)<\/p>\n

Sportradar said to win NHL gambling data rights<\/a> (2 mins)<\/p>\n

Now what? Five scenarios for the post-coronavirus sports industry<\/a> (25 mins)<\/p>\n

 <\/p>\n

What’s new?<\/strong><\/span><\/h4>\n

–\u00a0\u00a0 \u00a0Moving from symbolism to action on equity<\/strong> \u2013 HBSE is putting its money where its mouth is<\/a> on the promotion of equity and equality in communities, pledging $20 million to various organisations in the fight against systemic racism.<\/p>\n

–\u00a0\u00a0 \u00a0Sanitary towel sponsorship in men\u2019s sport<\/strong> \u2013 The Rajasthan Royals and Niine deserve praise for this new partnership<\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0Spotify\u2019s sports playlists<\/strong> \u2013 the audio streamer is rolling out mixed media sports playlists<\/a> for US customers.<\/p>\n

–\u00a0\u00a0 \u00a0Monetising the performance team<\/strong> \u2013 Chelsea\u2019s digital enterprise group, Chelsea Digital Ventures, has rolled out a coaching app that aims to monetise the expertise of the Premier League club\u2019s academy coaches<\/a>. The premium tier of the Perfect Play app is priced at \u00a39.99 a month.<\/p>\n

<\/h4>\n

 <\/p>\n

What’s trending?<\/strong><\/span><\/h4>\n

–\u00a0\u00a0 \u00a0Watch parties<\/strong> \u2013 Communal digital viewing experiences are getting slicker; the NBA and Turner will use LiveLike<\/a> to power theirs for the upcoming playoffs.<\/p>\n

–\u00a0\u00a0 \u00a0Organisational remoulding<\/strong> \u2013 we all knew it was coming, but the reshaping of some of sport\u2019s biggest entities is now gathering some steam. There have been layoffs at Arsenal, and at MSG, and comprehensive and indefinite new rounds of furloughing at Monumental Sports & Entertainment<\/a> and the Sacramento Kings. Meanwhile the exodus at CAA continues; with 90 agents already having been laid off, senior figures Lowell Taub and Lis Moss have now left<\/a> too.<\/p>\n

 <\/p>\n

People<\/strong><\/span><\/h4>\n

Got<\/strong><\/p>\n

–\u00a0\u00a0 \u00a0Jason Wright<\/strong> has been appointed as the President of the Washington<\/strong> NFL team<\/a>. The former player becomes the first Black President of an NFL team, and, at 38, the youngest person to hold that position.
\n–\u00a0\u00a0 \u00a0Former Olympique de Marseille Head of Partnerships Pascal Lafitte<\/strong> will become the new Head of Team Partnerships, Commercial and Marketing for sportswear brand Castore<\/strong><\/a>. Lafitte will begin the new role in October.
\n–\u00a0\u00a0 \u00a0Shawn Tilger<\/strong> has been appointed as President of the newly named GF Sports & Entertainment<\/strong><\/a>. He previously served as a senior advisor to GF Sports, the firm\u2019s previous iteration.
\n–\u00a0\u00a0 \u00a0Simon Li<\/strong> has left his position as in global partnerships at Liverpool for a new role as Commercial Director<\/a> for South East Asia, Japan, Korea and Australia for LaLiga<\/strong>.
\n–\u00a0\u00a0 \u00a0Maryann Turcke<\/strong>, the highest-ranking woman at the NFL<\/strong>, will step down from her position as COO for a new role as Executive Advisor to the Commissioner<\/a> at the end of August.<\/p>\n

Need<\/strong><\/p>\n

<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Thanks for reading this edition of the Leaders Digest. We\u2019ll have another for you next Wednesday; and if you haven\u2019t subscribed yet, do remember to opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":716,"menu_order":0,"template":"","categories":[25,19],"pathway":[],"topic":[],"sport":[],"class_list":["post-715","article","type-article","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-digital-media-sport-business"],"acf":[],"yoast_head":"\nLeaders Digest: Amazon\u2019s regional sports strategy; Oculus\u2019s first major sports sponsorship; and the shape of things to come. - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leaders Digest: Amazon\u2019s regional sports strategy; Oculus\u2019s first major sports sponsorship; and the shape of things to come. - Sport Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Business\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-10T09:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/NBA-header-Digest.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2040\" \/>\n\t<meta property=\"og:image:height\" content=\"1092\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/\",\"name\":\"Leaders Digest: Amazon\u2019s regional sports strategy; Oculus\u2019s first major sports sponsorship; and the shape of things to come. - Sport Business\",\"isPartOf\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/NBA-header-Digest.jpg\",\"datePublished\":\"2020-08-19T00:00:00+00:00\",\"dateModified\":\"2021-08-10T09:59:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/#primaryimage\",\"url\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/NBA-header-Digest.jpg\",\"contentUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/NBA-header-Digest.jpg\",\"width\":2040,\"height\":1092},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/leadersinsport.com\/sport-business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leaders Digest: Amazon\u2019s regional sports strategy; Oculus\u2019s first major sports sponsorship; and the shape of things to come.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/#website\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/\",\"name\":\"Sport Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/leadersinsport.com\/sport-business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leaders Digest: Amazon\u2019s regional sports strategy; Oculus\u2019s first major sports sponsorship; and the shape of things to come. - Sport Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/","og_locale":"en_US","og_type":"article","og_title":"Leaders Digest: Amazon\u2019s regional sports strategy; Oculus\u2019s first major sports sponsorship; and the shape of things to come. - Sport Business","og_url":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/","og_site_name":"Sport Business","article_modified_time":"2021-08-10T09:59:40+00:00","og_image":[{"width":2040,"height":1092,"url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/NBA-header-Digest.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/","url":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/","name":"Leaders Digest: Amazon\u2019s regional sports strategy; Oculus\u2019s first major sports sponsorship; and the shape of things to come. - Sport Business","isPartOf":{"@id":"https:\/\/leadersinsport.com\/sport-business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/#primaryimage"},"image":{"@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/#primaryimage"},"thumbnailUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/NBA-header-Digest.jpg","datePublished":"2020-08-19T00:00:00+00:00","dateModified":"2021-08-10T09:59:40+00:00","breadcrumb":{"@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/#primaryimage","url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/NBA-header-Digest.jpg","contentUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/NBA-header-Digest.jpg","width":2040,"height":1092},{"@type":"BreadcrumbList","@id":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-amazons-regional-sports-strategy-oculuss-first-major-sports-sponsorship-and-the-shape-of-things-to-come\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadersinsport.com\/sport-business\/"},{"@type":"ListItem","position":2,"name":"Leaders Digest: Amazon\u2019s regional sports strategy; Oculus\u2019s first major sports sponsorship; and the shape of things to come."}]},{"@type":"WebSite","@id":"https:\/\/leadersinsport.com\/sport-business\/#website","url":"https:\/\/leadersinsport.com\/sport-business\/","name":"Sport Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadersinsport.com\/sport-business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/article\/715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":5,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/article\/715\/revisions"}],"predecessor-version":[{"id":2668,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/article\/715\/revisions\/2668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/media\/716"}],"wp:attachment":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/media?parent=715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/categories?post=715"},{"taxonomy":"pathway","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/pathway?post=715"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/topic?post=715"},{"taxonomy":"sport","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/sport?post=715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}