{"id":725,"date":"2020-07-29T00:00:00","date_gmt":"2020-07-29T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-digest-a-kraken-thread-on-how-to-launch-a-brand-a-bumper-crop-of-jobs-and-180-of-the-best-bits-of-social-media-creative-from-across-sport\/"},"modified":"2021-08-10T09:59:41","modified_gmt":"2021-08-10T09:59:41","slug":"leaders-digest-a-kraken-thread-on-how-to-launch-a-brand-a-bumper-crop-of-jobs-and-180-of-the-best-bits-of-social-media-creative-from-across-sport","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-a-kraken-thread-on-how-to-launch-a-brand-a-bumper-crop-of-jobs-and-180-of-the-best-bits-of-social-media-creative-from-across-sport\/","title":{"rendered":"Leaders Digest: A Kraken thread on how to launch a brand; a bumper crop of jobs; and 180 of the best bits of social media creative from across sport."},"content":{"rendered":"\n\n
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\n Jul 29, 2020 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Leaders Digest: A Kraken thread on how to launch a brand; a bumper crop of jobs; and 180 of the best bits of social media creative from across sport.<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-a-kraken-thread-on-how-to-launch-a-brand-a-bumper-crop-of-jobs-and-180-of-the-best-bits-of-social-media-creative-from-across-sport\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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Charting the money, the moves, and the media across the global business of sport<\/span><\/b><\/h4>\n
By James Emmett<\/a><\/h6>\n
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Hello one and all, and thanks for opening the latest edition of the Leaders Digest, your weekly crib sheet for interpreting the global business of sport.<\/p>\n

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4 Questions, Answered<\/strong><\/span><\/h4>\n

1.)\u00a0Would you like us to give you \u00a3200?<\/strong><\/p>\n

Of course you would. And we will. We\u2019re doing some research on peer-to-peer networks and how we can beef up our digital arsenal to make doing business easier for you, and we\u2019d love your input. There are 19 questions to answer and a \u00a3200 Amazon voucher up for grabs<\/a>. Thanks very much indeed for your time.<\/p>\n

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2.) Where are we at?<\/strong><\/p>\n

It\u2019s tempting to say \u2018all over the place\u2019, but that wouldn\u2019t be quite accurate. Just as different governments have taken different approaches to tackling the pandemic, and find themselves in different stages of recovery as a result, so sports entities find themselves approaching different phases of \u2018the return\u2019. In Europe, with the majority of major soccer league seasons now successfully completed behind closed doors, attention has turned to the challenge and the specifics of welcoming back some semblance of a physical audience. Just as it did with its initial return to play plan, the Bundesliga is out of the blocks quickly with a codified set of protocols for bringing fans back<\/a>. In the US, meanwhile, it feels like a frenzied game of hopscotch, with hype videos for virtual bleachers at ballparks<\/a>, bubbles and Zoom walls <\/a>\u00a0representing significant steps forward, and the stuttering restart made by MLB and the cancellation of the NFL\u2019s preseason looking more like inching backwards. Strength and solidarity to all.<\/p>\n

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3.) Who owns athlete data?<\/strong><\/p>\n

It\u2019s an interesting question, and one that has been asked on many a sports industry panel for the last five years, even if it hasn\u2019t really been satisfactorily answered. That could be about to change with the launch of a major lawsuit<\/a> signed by over 400 professional footballers in the UK and led by the unlikely figure of Russell Slade.<\/p>\n

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4.) How many examples of great social media return-to-play creative would make for a comprehensive playbook?<\/strong><\/p>\n

Greenfly have compiled 180 in theirs<\/a>, and it\u2019s hard to argue with that. It\u2019s free to download, and all 180 examples are more or less ready to rip-and-reuse.<\/p>\n

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The Digest, Digested<\/strong><\/span><\/h4>\n

Envision Virgin Racing\u2019s Climate Change Forum<\/a> (2 mins)<\/p>\n

Natalie Portman, Alexis Ohanian-led group wins LA NWSL expansion team<\/a> (2 mins)<\/span><\/p>\n

Toulouse FC confirm RedBird Capital takeover<\/a> (2 mins)<\/span><\/p>\n

Moneyball gets a blank check: first sports SPAC comes from Beane, Cardinale<\/a> (3 mins)<\/span><\/p>\n

Brady, Strahan and Chopra sports media venture raises $10 million<\/a> (2 mins)<\/span><\/p>\n

Kingdom of Bahrain purchases stake in French club Paris FC<\/a> (2 mins)<\/span><\/p>\n

NFL shared revenue hits record $9.5 billion as media payouts rise<\/a> (2 mins)<\/span><\/p>\n

Being brave in a new world: how to ready your business for the post-Covid world of 2022 and beyond<\/a> (10 mins)\u00a0<\/span><\/p>\n

 <\/p>\n

What\u2019s new?<\/strong><\/span><\/h4>\n

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Thanks for reading this edition of the Leaders Digest. We\u2019ll have another for you next Wednesday; and if you haven\u2019t subscribed yet, do remember to opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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