{"id":7288,"date":"2022-04-07T09:16:00","date_gmt":"2022-04-07T09:16:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=article&p=7288"},"modified":"2022-05-03T09:17:11","modified_gmt":"2022-05-03T09:17:11","slug":"broadcast-disruptors-bulletin-the-nfls-possible-d2c-play-how-fiba-and-two-circles-plan-to-change-the-game-and-digital-galactico-russell-stopford-on-joining-stadion","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-the-nfls-possible-d2c-play-how-fiba-and-two-circles-plan-to-change-the-game-and-digital-galactico-russell-stopford-on-joining-stadion\/","title":{"rendered":"Broadcast Disruptors Bulletin: The NFL\u2019s possible D2C play; how FIBA and Two Circles plan to change the game; and digital Galactico Russell Stopford on joining Stadion"},"content":{"rendered":"\n\n
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\n 7 Apr 2022 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: The NFL\u2019s possible D2C play; how FIBA and Two Circles plan to change the game; and digital Galactico Russell Stopford on joining Stadion<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Technology & Innovation<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-the-nfls-possible-d2c-play-how-fiba-and-two-circles-plan-to-change-the-game-and-digital-galactico-russell-stopford-on-joining-stadion\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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7 April 2022<\/strong><\/p>\n

Broadcast Disruptors Bulletin: what you need to know today about the shifting sports media landscape<\/p>\n

By James Emmett<\/a> and David Cushnan<\/a><\/h6>\n
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If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

Bulletin length: 2,258 words \u2013 it\u2019s an 8-minute read\u00a0<\/span><\/p>\n

Short form<\/strong><\/p>\n

Broadcast Disruptor of the week: Nike Virtual Studios’ Ron Faris
\nGenius move as the data giants hone in on production
\nTaking stock of the NFL’s potential new streaming product
\nThe strategy behind Viaplay’s UK sports move
\nFIBA and Two Circles changing the approach for federations
\nChildren’s media use examined by UK regulator
\nDigital Galactico Russell Stopford explains his move to Stadion<\/p>\n

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Long form<\/strong><\/p>\n

LEADERS BROADCAST DISRUPTOR OF THE WEEK<\/strong><\/p>\n

Who?\u00a0\u00a0<\/strong>Ron Faris
\nWhat?\u00a0\u00a0<\/strong>VP\/GM Nike Virtual Studios, Nike
\nWhy?\u00a0\u00a0<\/strong>Nike executive Faris has just started in his new role at the sportswear giant, leading its new Nike Virtual Studios division. Originally announced in January, the studios will operate at arm\u2019s length from Nike, working on developing the company\u2019s future Web3, metaverse and blockchain-based experiences. \u2018Creative hubs\u2019 are being built in Los Angeles and New York. The move follows Nike\u2019s recent acquisition of the RTFTK agency. Nike has turned to Faris, who previously was Global VP of its SNKRS digital platform, NBHD lifestyle brand and S23NYC Digital Studio businesses to oversee the launch. \u201cNow, we get to build a new division at the company that can redefine how to build authentic communities for those most passionate about our brand\u201d, Faris wrote in a LinkedIn post confirming he\u2019d started his new role. \u201cOur team will pioneer new blockchain, Web3 and metaverse experiences that will shape how creators and collectors gather, share their passion, and benefit alongside Nike in both the physical and virtual worlds. And we\u2019ll do it in a way that makes this technology more accessible to everyone, especially to those in our underserved communities.\u201d Nike says 6.7 million people have visited its metaverse store, Nikeland, in the five months since it opened on Roblox. Overall, Nike Digital now represents 26% of the company\u2019s total revenue.<\/p>\n

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 <\/p>\n

THE BIG PICTURE<\/strong><\/p>\n

Thanks for making time for the Broadcast Disruptors Bulletin, your fortnightly briefing on what matters in sports broadcasting, content creation, distribution and monetisation.<\/p>\n

Send us all your best thoughts, news, gossip and opinions to james.emmett@leadersinsport.com<\/a> and david.cushnan@leadersinsport.com<\/a>. And don\u2019t forget to forward this email to a friend and\/or colleague and strongly urge them to sign up.<\/p>\n

Before we get going, a quick reminder about our next two private Broadcast Disruptors think tanks, happening later this month (Thursday 21st) in London and next month (19th May) in New York. These are invite-only gatherings, but if you\u2019d like to be considered for selection do get in touch.<\/p>\n

It may not have been the partnership that garnered the most headlines over the past few weeks, but data giant Genius Sports\u2019 expanded deal with AI streaming specialists Pixellot could just be the one with the most far-reaching implications. Genius has signed an exclusive streaming distribution partnership, granting it the rights to distribute Pixellot\u2019s AI-powered streaming technology to over 100 competitions, leagues and events around the world.<\/p>\n

In essence, the partnership means Genius is now able to offer leagues \u2013 especially smaller and emerging leagues \u2013 a lower cost, automated production, broadcast and clipping solution, potentially as part of an exchange for streaming and data rights.<\/p>\n

The two companies have been working together since 2020 with rights holders including the Argentine Football Association, the Croatian Basketball Federation and the Israeli Basketball Association, with the new partnership described as a \u2018a major expansion\u2026providing leagues and federations at all levels of sport with the tools to expand their global audience, enhance performance levels and drive new revenues\u2019.<\/p>\n

Just like the betting operators further along the food chain, the industry\u2019s data giants, notably the likes of Genius and Sportradar, are increasingly turning to content as a way to drive expansion, and to build and attract new business. A substantial move towards controlling and owning the production of more leagues in more sports, at all levels, seems like a smart way to continue doing just that.<\/p>\n

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THE TICKER<\/strong><\/p>\n

Premier Padel confirms broadcast partnerships<\/a> \/\/ FIBA and Two Circles form D2C strategic venture<\/a> \/\/ TikTok testing \u2018watch history\u2019<\/a> \/\/ Spotify tests podcast discovery feed<\/a> \/\/ Nielsen sold for US$16 billion<\/a> \/\/ Jeremy Doig to run streaming at Disney<\/a> \/\/ Channel 4 privatisation to go ahead<\/a> \/\/ Elon Musk buys Twitter stake<\/a> \/\/ Netflix confirms Tour de France series<\/a> \/\/ Mark Utting leaves BT Sport<\/a> \/\/ ESPN to create \u2018retro-cast\u2019<\/a> \/\/ Foxtel agrees F1 deal<\/a> \/\/<\/p>\n

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EYES ON THIS<\/strong> – Watch how these three things develop to understand the future<\/em><\/p>\n

Plus points<\/strong>: It was probably only a matter of time, but last week\u2019s reports that the NFL is in the early stages of developing its own mobile streaming service are \u2013 thanks to the league\u2019s lofty status in the world of sport \u2013 significant. According to reporting by The Athletic<\/em>, the service has been given the working title \u2018NFL Plus\u2019 and will aggregate content produced in multiple formats, including podcasts and radio, created by teams as well as centrally by the league itself \u2013 it\u2019s thought any service would likely take several cues from the NFL\u2019s Game Pass international product, although it remains unclear whether live rights will be part of the service. NFL owners were reportedly briefed on the project by the league at recent meetings in Florida, including a US$5 per month price point. \u201cThe theme here is that over the next couple of years, you\u2019re going to see the NFL get into direct-to-consumer in a much bigger way,\u201d Brian Rolapp, the NFL\u2019s Chief Media and Business Officer, told our colleagues at Sports Business Journal. The backdrop to any streaming product launch are the new NFL media rights deals the league struck last year with CBS, Fox, NBC, ESPN and Amazon, which run from 2023 until 2033, and its continuing efforts to sell a stake in its NFL Media business, which includes NFL Network, its RedZone programming and the league\u2019s official website.<\/p>\n

NENT to be:<\/strong> Regular readers will be aware of Nordic broadcaster Viaplay\u2019s entry into several new European markets \u2013 parent company NENT has bold plan to be active in at least 16 countries by the end of 2023, with a view to having 12 million subscribers by the end of 2025. Now, Viaplay has confirmed that its proposed UK launch \u2013 likely to be later this year \u2013 will include live sports, following a model it is already adopting across the Nordic and Baltic regions, Poland and the Netherlands. In the UK, Viaplay plans to \u2018develop a broad offering in the UK over time that combines live sports with premium original Nordic content and more\u2019. The initial batch of rights include the IIHF Ice Hockey World Championships between 2024 and 2028, ISU figure skating and speedskating from 2023 to 2028, various EHF Handball events between 2022 and 2030 and the Champions Hockey League until 2027\/28. Through its aggressive expansions and rights acquisitions elsewhere, NENT has already proved it is willing to spend big on rights where needed; as it makes an impact across Europe, could a pan-continental bid for the Olympic Games \u2013 rights held until 2024 by Discovery – be out of the question?<\/p>\n

Courtside feats<\/strong>: Quietly but effectively, FIBA, the international governing body for basketball, has been building a reputation as the most innovative and forward-thinking of federations, when it comes to content creation, distribution and media. And that despite operating largely in the shadow of the NBA, widely recognised as the most cutting-edge of cutting-edge rights holders. A year on from its partnership with Twitch, a deal which notably saw it make official FIBA footage available to Twitch creators to allow them to produce content in a truly authentic way, the organisation has announced it is teaming up with Two Circles to form a direct-to-consumer \u2018strategic venture\u2019. At the heart of the partnership will be a new brand, Courtside 1891, which will aggregate scores, streams and schedules from basketball leagues around the world, making good on FIBA\u2019s mandate to promote and grow the sport in all corners of the world. In a typically colourful Two Circles press release announcing the news, the agency said it will represent a \u2018bold and innovative departure from the typical digital offerings of sports federations\u2019. As strategic ventures go, this one will be worth watching.<\/p>\n

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THE NUMBERS<\/strong><\/p>\n

In its latest report, Ofcom, the UK\u2019s communications regulator, has revealed that YouTube is the online platform used most widely by children aged 3-17, with 89% saying they use it. Although only half of children currently use TikTok, that platform is more popular for posting content. The wide-ranging report also said a majority of children under 13 had their own profile on at least one social media app, despite a general age limit of 13. 33% of parents of 5-7 year olds and 60% of parents of 8-11 year olds said their child had a profile. The report draws on Ofcom\u2019s Children\u2019s and Parents\u2019 Media Literacy Tracker and is supported by other Ofcom research.<\/p>\n

Media use by age: a snapshot<\/strong><\/p>\n

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Source: Ofcom<\/a> – Children and parents: media use and attitudes report 2022<\/p>\n

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PRODUCTION NOTES<\/strong><\/p>\n

\"\"<\/p>\n

In the Mixed Zone with\u2026 Russell Stopford, CEO, Stadion<\/strong><\/p>\n

Russell Stopford, former digital lead at Paris Saint-Germain, FC Barcelona and Manchester City, has today been confirmed as the CEO of digital sports agency Stadion. Stopford will lead the strategic growth of the agency, which counts several leading football clubs, as well as Team GB, the Union Cycliste International (UCI) and the Australian Olympic Committee, amongst its clients. Stopford joins us on the latest edition of the Leaders Sport Business Podcast, out later today, to discuss Stadion, his new role there and several other matters of moment in the sports broadcasting and content creation space.<\/p>\n

On the NFL\u2019s reported direct-to-consumer platform<\/strong>: \u201cWhen you look at what they\u2019re trying to do it\u2019s being innovative around those out-of-market rights, plus the challenge of dealing with a global rights proposition when you\u2019ve got all those complication it\u2019s not easy, but my reading is if anyone can do it, they\u2019re the people that can. The challenge is basically the equivalent of building an Apple+ or a Netflix or a DAZN, so this requires a lot of investment, requires you to get the proposition and the pricing right, the marketing; everything you do for a direct-to-consumer launch is very different from selling B2B rights. Lots of people have tried it. People have been talking about it ten years ago and even before, and no one has done it yet as far as I can see. I think it\u2019s been possible to do it for a while but over the last two years with digital acceleration through Covid, and also the emergence of Web3, it\u2019s really made it clear that brands and rights holders need to invest in infrastructure themselves and not rely on partnership models to do that.\u201d<\/p>\n

On the potential of the Spotify-Barcelona partnership<\/strong>: \u201cWhat an amazing deal. I think it\u2019s the dream of two brands coming together. When I was at FC Barcelona, we did a deal with another music provider, Deezer, and a lot of clubs were looking at those deals. From a Chief Digital Officer\u2019s point of view, you want to be working with these brands, you want to be leveraging the power that they have with the audience and bring that together. There\u2019s a lot of rights that have been taken; the wonderful thing about digital is there\u2019s almost an infinite amount of rights you can create. As we move into a more digital future, there\u2019s more and more that can be done and Spotify will obviously have the ability and want to do stuff that\u2019s core to their proposition.\u201d<\/p>\n

On the NFT\/metaverse\/Web3 space<\/strong>: \u201cWe\u2019re at such an early stage \u2013 it\u2019s what happened when Web1 and Web2 came along. In 2007 we were looking at the emergence of social \u2013 15 years ago; I think it eventually became this very well understood social publishing model that really benefits rights holders and content producers, but also massively benefits big tech. One of the big issues is how much the big tech players will play a part. Decentralisation is the key to the metaverse and Web3, so you would assume that at an individual level or a club level that means a democratization of the potential to make great experiences that are relevant to clubs and fans. However, you look at [Facebook founder Mark] Zuckerberg\u2019s vision for the metaverse and it\u2019s absolutely compelling, probably a bit scary from our perspective at this stage when we\u2019re talking about the disappearance of the real world to some extent. It\u2019s such early stages. If clubs have tried to do things and not hit expectations, that\u2019s normal, that\u2019s what happens in digital innovation; you have to take risks, try some things, innovate and see how it plays out. There have been huge successes in the NFT space, with what Dapper Labs has been doing, Sorare, DAZN Moments has just been launched \u2013 there\u2019s so much activity and we\u2019re all learning from each other at the moment. It\u2019s that super exciting moment of innovation.\u201d<\/p>\n

On his new role at Stadion<\/strong>: \u201cI\u2019ve known Lee Cook, the founder, since we worked at Manchester City. When we were there we had several really interesting innovation projects and some of them were really challenging. We were standing side by side, trying to get some of this stuff done and you develop a real trust and bond over the 11 years we\u2019ve known each other and worked together. When he asked me to join Stadion, it felt a little like going back to my roots – before I worked in football, I had my own production companies and digital media companies. It feels like I can go in, plug my experiences in and help the business grow. It\u2019s a business I love. What\u2019s exciting is to come in and offer my skills and what I\u2019ve learnt to a bunch of clients \u2013 the ability to work with one club is great but the ability to work with a number of clubs and really effect change is really exciting.\u201d<\/p>\n

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Series Advisors:<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Thanks for reading this edition of the Broadcast Disruptors Bulletin. We\u2019ll have another for you a fortnight today; and if you haven\u2019t subscribed yet, do remember to opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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