{"id":7312,"date":"2022-03-24T11:41:00","date_gmt":"2022-03-24T11:41:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=article&p=7312"},"modified":"2022-05-03T11:42:12","modified_gmt":"2022-05-03T11:42:12","slug":"broadcast-disruptors-bulletin-apple-takes-a-bite-of-live-sport-how-f1s-helmet-cam-is-providing-a-fresh-perspective-and-the-nbas-latest-thinking-on-global-fans","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-apple-takes-a-bite-of-live-sport-how-f1s-helmet-cam-is-providing-a-fresh-perspective-and-the-nbas-latest-thinking-on-global-fans\/","title":{"rendered":"Broadcast Disruptors Bulletin: Apple takes a bite of live sport; how F1\u2019s helmet cam is providing a fresh perspective; and the NBA\u2019s latest thinking on global fans"},"content":{"rendered":"\n\n
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\n 24 Mar 2022 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: Apple takes a bite of live sport; how F1\u2019s helmet cam is providing a fresh perspective; and the NBA\u2019s latest thinking on global fans<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Technology & Innovation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-apple-takes-a-bite-of-live-sport-how-f1s-helmet-cam-is-providing-a-fresh-perspective-and-the-nbas-latest-thinking-on-global-fans\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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23 March 2022<\/strong><\/p>\n

Broadcast Disruptors Bulletin: what you need to know today about the shifting sports media landscape<\/p>\n

By James Emmett<\/a> and David Cushnan<\/a><\/h6>\n
\n

If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

Bulletin length: 2,258 words \u2013 it\u2019s an 8-minute read\u00a0<\/span><\/p>\n

Short form<\/strong><\/p>\n

Broadcast Disruptor of the week: BT\u2019s Lisa Perkins
\nHow helmet cam is providing new perspective in F1
\nApple dips its toe into live sport at last
\nThe Spotify deal and FC Barcelona\u2019s wider media strategy
\nLIV Golf Investments plots its media rights strategy
\nGlobal music streaming revenues and subscriptions rise
\nNBA\u2019s George Aivazoglou on serving fans around the world<\/p>\n

Long form<\/strong><\/p>\n

LEADERS BROADCAST DISRUPTOR OF THE WEEK<\/strong><\/p>\n

Who?<\/strong> Lisa Perkins
\nWhat?<\/strong> Research Realisation, Director, BT
\nWhy?<\/strong> Perkins and a team of experts from BT, EE and BT Sport last week unveiled a wave of new enhanced and personalised viewing options for sport, utilising 5G through virtual, augmented and mixed reality applications. The prototypes include new options such as ball trajectories and distances in rugby union, holographic and real-time volumetric videos for boxing, a virtual multi-screen overlay for MotoGP and have been designed, in part, to showcase the potential of EE\u2019s 5G network \u2013 in 2018, BT Sport and EE combined to carry out the world\u2019s first broadcast over 5G using remote production. Announcing the developments, Perkins said: We\u2019re excited to be unveiling experiences that could transform sports, culture, and the arts as well as demonstrating the benefits 5G can bring to people and businesses.\u201d Experiences are also being developed for dance, music and theatre, while the project, which has the backing of the UK\u2019s Department of Digital, Culture, Media and Sport, is also exploring similar solutions for the construction, health and retail sectors.<\/p>\n

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THE BIG PICTURE<\/strong><\/p>\n

Welcome to the latest edition of the Broadcast Disruptors Bulletin, your regular guide to what\u2019s mission critical in sports broadcasting, content creation, distribution and monetisation.\u00a0<\/span><\/p>\n

Thanks for reading and, as usual, feel free to pass this along to an eager colleague or a trusted confidant and get them to subscribe. It\u2019s free and, as you know, we go direct-to-inbox.<\/span>\u00a0<\/span><\/p>\n

As usual, you can reach us at <\/span>james.emmett@leadersinsport.com<\/span><\/a> and <\/span>david.cushnan@leadersinsport.com<\/span><\/a> \u2013 broadcast comment, analysis, speculation, gossip and your latest news all welcome. And do drop us a line if you\u2019re up for selection for our next Broadcast Disruptors Think Tanks \u2013 London on April 21st, and New York in mid-May.<\/span>\u00a0<\/span><\/p>\n

From almost a standing start \u2013 in the latter years of Bernie Ecclestone\u2019s stewardship, digital and social were, it\u2019s fair to say, not high on his agenda \u2013 Formula One has quickly, over the past few years, <\/span>sprinted into a leadership position<\/span><\/a> when it comes to multi-platform coverage, generating and distributing content to suit all sorts of types of audiences. Whilst much of the focus has inevitably been on Drive to Survive, its behind-the-scenes Netflix documentary, its live broadcast output is also being continually refined and honed. Last weekend\u2019s season-opening Bahrain Grand Prix saw the latest iteration, with the debut of an all-new graphics package, and the continued integration of in-helmet cameras into the live coverage.<\/span>\u00a0<\/span><\/p>\n

F1 has been developing the helmet cam technology for several years, working through various safety issues, convincing teams and drivers to carry the 2.5-gram camera and ensuring it meets the requirements of helmet manufacturers. The camera is developed by Racing Force, a company that owns Bell Helmets, one of the leading helmet suppliers in Formula One, and A\/V device specialists Zeronoise.<\/span>\u00a0<\/span><\/p>\n

After some trials during practice and qualifying last year, the new camera technology will be a staple of race coverage in 2022, with up to four helmet cameras available to F1\u2019s broadcast team (although it can currently only be used by drivers who wear Bell Helmets) \u2013 and the immediate results are undeniably impressive. <\/span>Footage of Charles Leclerc battling for the lead with Max Verstappen<\/span><\/a> in Bahrain on Sunday gave viewers a thrilling, almost video game-like, new perspective, highlighting the speed and intensity of a grand prix like never before.\u00a0<\/span>\u00a0<\/span><\/p>\n

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THE TICKER<\/strong><\/p>\n

Peter Lazarus to head NBC Sports ad sales<\/span><\/a> \/\/ ITV to launch ITVX streaming service<\/a><\/span> \/\/ Ligue 1 and CVC enter exclusive negotiations<\/a><\/span> \/\/ Mark Brady names VP of Media for Premier Lacrosse<\/a><\/span> \/\/ Discovery+ and HBO Max to be combined into one platform<\/a><\/span> \/\/ DAZN hires Bosco Aranguren to run Spain<\/a><\/span> \/\/ Indycar launches global streaming service<\/a><\/span> \/\/ Amazon closes MGM deal<\/a><\/span> \/\/<\/span>\u00a0<\/span><\/p>\n

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EYES ON THIS<\/strong> – Watch how these three things develop to understand the future<\/em><\/p>\n

Bearing fruit<\/strong>: With perhaps the ultimate toe-in-the-water move, Apple has finally made its move into live sport, confirming a much-anticipated agreement with Major League Baseball for two games per week on \u2018Friday Night Baseball\u2019 initially in eight territories, including the United States, Mexico, Canada, Japan and the UK, around the world. The live games are the hook, but it may be that the range of supporting content Apple is planning to distribute \u2013 notably a show called \u2018MLB Big Inning\u2019, which has echoes of DAZN\u2019s previous attempt for a Major League Baseball whip-around broadcast \u2013 and how it plans to push its coverage, and by extension the league, that might be the key to the deal, certainly from MLB\u2019s perspective. Tucked away at the bottom of the press release confirming the news, Apple said it will \u2018provide enhanced league and team coverage for fans to easily follow the league or their favourite teams in Apple News, with the ability to watch highlights right in the News app\u2019.\u00a0<\/span>\u00a0<\/span><\/p>\n

On the Playlist<\/strong><\/span>:<\/strong><\/span> The FC Barcelona-Spotify tie-up, confirmed last week, has generated much discussion and debate over the past few days. Whilst primarily a traditional branding-based arrangement, with the renamed Camp Nou as a physical hub, the majority of the proposed connections between artists and fans will inevitably happen in the digital world, through the development of content and a distribution platform. And as the partnership rolls out over the next few months, it\u2019s worth keeping an eye where and how Spotify sits within the wider <\/span>Bar\u00e7a <\/span>media empire, especially as the club attempts to recover from its significant financial issues. A major stake in the club\u2019s <\/span>Bar\u00e7a Studios\u202fproject \u2013 a centralised production and commercialisation division for all the club\u2019s content, including Bar\u00e7a\u202fTV, inaugurated in 2019 \u2013 is reportedly available to the right partner, a sale which could generate up to \u20ac300 million, according to reports from Spain, depending on how big a chunk the club elects to let go. Meanwhile, the club is believed to be continuing discussions with CVC Capital Partners over a deal \u2013 separate to that struck between CVC and LaLiga last year – which could see a further injection of funds in exchange for a small percentage of FC Barcelona\u2019s annual media rights income. In a rapidly changing media space, Spotify\u2019s expertise in building and growing audiences, as well its technological know-how, might also be worth its weight in gold.<\/span>\u00a0<\/span><\/p>\n

LIV for the moment:<\/strong><\/span>\u00a0 Media rights for the world\u2019s leading golf tours are tied up for the long term. In 2020, CBS and NBC renewed their longstanding deals to broadcast the PGA Tour in the US until 2030. Discovery holds the international rights to the PGA Tour for the same period. In Europe, meanwhile, Sky Sports has just extended its deal to broadcast the DP World Tour until 2024. However, the upcoming launch of the LIV Golf Invitational Series \u2013 an eight-event series due to launch in the UK in June \u2013 potentially presents an opportunity for a new player to emerge on the golf rights scene. The Saudi-backed, Greg Norman-fronted competition will include seven regular season events, before a finale in October. Four of the 48-man tournaments are due to be played in the United States, although it remains unclear as to which, if any, of the world\u2019s leading players will commit to the series. Total prize money will be US$255 million, with each tournament offering US$25 million. From a broadcast perspective, LIV Golf has been quietly assembling an impressive executive team over recent months. Sean Bratches, an old media hand who was a longstanding member of the ESPN team before more recently serving as the commercial chief at Formula One, has been named Chief Commercial Officer, while former ESPN, Endeavor and WWE executive Will Staeger as Chief Media Officer. Kerry Taylor has been hired as Chief Marketing Officer, joining from ViacomCBS. According to a report on Front Office Sports, LIV Golf Investments believes it can secure up to US$500 million in media rights for the series. Bratches, quoted briefly, said: \u201cStreaming platforms, particularly the Netflixes, the Amazons, the Apples, are truly global. That\u2019s one path we could pursue.\u201d He added that it remains possible LIV will look to sell its media rights on a territory-by-territory basis over the coming months.\u00a0<\/span>\u00a0<\/span><\/p>\n

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THE NUMBERS<\/strong><\/p>\n

The 2022 edition of the annual Global Music Report published by IFPI [International Federation of the Phonographic Industry] a 24.3 per cent year-on-year increase in overall streaming revenues. The report also suggests there are 523 million users of paid music subscription accounts around the world. Overall recorded music revenues in 2021 reached US$25.9 billion, with streaming revenues rising to US$16.9 billion. Streaming now accounts for 65 per cent of total global recorded music revenues. And while revenues from synchronisation \u2013 the use of recorded music in advertising, films, games and TV \u2013 only accounts for 2.1 per cent of the global market, its use did climb by 22 per cent in 2021 to US$549.1 million.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Source: IFPI Global Music Report 2022\u00a0<\/span><\/p>\n

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PRODUCTION NOTES<\/strong><\/p>\n

\"\"<\/p>\n

In the Mixed Zone with\u2026 <\/strong>George Aivazoglou, Head of Fan Engagement & Direct-to-Consumer, Europe & Middle East, NBA<\/strong>\u00a0<\/span><\/p>\n

George Aivazoglou joined the NBA in July 2020, in the newly-created role of Head of Fan Engagement & Direct-to-Consumer, for the Europe & Middle East region. He was previously Vice President of Marketing and Analytics for Eurosport. Aivazoglou, originally from Greece, joined a delegation of senior NBA executives who travelled to Abu Dhabi for last week\u2019s Leaders Sport Business Summit, where he discussed the NBA\u2019s wide-ranging efforts to attract, retain and engage fans.<\/span>\u00a0<\/span><\/p>\n

How are you working to build a picture of the NBA fan? Is it all done in-house?<\/strong><\/span>\u00a0<\/span><\/p>\n

It\u2019s a blend. We work with YouGov on our own trackers and over last decade we have developed our presence a lot on social media, our direct-to-consumer apps, NBA TV, NBA .com, all the way down to NBA League Pass, our SVOD offering. To a big degree that\u2019s all in-house; some parts are outsourced like the streaming service and our partnership with Endeavor. We collect data via these different avenues.<\/span>\u00a0<\/span><\/p>\n

How do you turn a casual fan into a dedicated, dyed-in-the-wool fan?<\/strong><\/span>\u00a0<\/span><\/p>\n

I think the answer starts by acknowledging that even if we don\u2019t, the way they interact with our product, services, offering, still makes them really valuable to us, so we don\u2019t have to turn everyone into a hardcore fan. But on the path to do that I think you have to foster a culture of innovation and try ideas. The second angle that speaks a lot to me, coming from a smaller market where the NBA games were obviously happening throughout the week, but I could see them maybe once or twice, via limited avenues, is making sure our content gets distributed to these people via broadcasting partners, social media, our own direct-to-consumer service. And then we add an element of relevance to them and that could be local heroes \u2013 we are quite lucky in the Europe and Middle East region that we have around 60 players in the NBA, and many of them have storylines around them which opens up reach and engagement in those markets. For some people, though, live games might not be the thing that attracts them so other types of content, like what we did a couple of years ago now with The Last Dance or what Formula One did with Drive to Survive, might be a better way for people to get to know the history of the NBA and over time come to love the game and become hardcore fans. For me it\u2019s about fostering innovation and then delivering that in multiple ways but with an angle of relevance and personalisation.<\/span>\u00a0<\/span><\/p>\n

What does the fan experience look like for an NBA fan in a decade\u2019s time?<\/strong><\/span>\u00a0<\/span><\/p>\n

The honest answer is \u2018who knows?\u2019 because things change so quickly. It took decades for radio to move from mainstream mass media to something secondary, it took TV a few decades, now it\u2019s moving way faster. The intersection of physical and digital communities is something that\u2019s really relevant right now, and I think the metaverse is a version of that \u2013 probably far more immersive than how it\u2019s being experienced today but this will take some technological advancement on hardware, that will become more widely adopted. It\u2019s still important for an individual to be part of a community, but to enjoy our products and services in their own way. For me, that\u2019s the crux of the experience in the next few years.<\/span>\u00a0<\/span><\/p>\n

Is it more important to deliver a uniform experience to fans which you can refine as much as possible, or to tailor it as much as possible to the individual?<\/strong><\/span>\u00a0<\/span><\/p>\n

The NBA, like many other leagues and businesses, have a very high set of standards so from that perspective consistency is important \u2013 we\u2019re never going to go below those standards. Tailoring stuff we launch for the first time \u2013 maybe not immediately; it\u2019s important to gather data and let them run for a couple of rounds before we start identifying the attributes that drive more engagement and the ones that need to be reengineered. Reinventing is part of our culture and we know that in a digital, direct-to-consumer world it\u2019s all about personalisation, so if I\u2019m thinking about that part of our business, it\u2019s super important.<\/span>\u00a0<\/span><\/p>\n

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 <\/p>\n

Series Advisors:<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Thanks for reading this edition of the Broadcast Disruptors Bulletin. We\u2019ll have another for you a fortnight today; and if you haven\u2019t subscribed yet, do remember to opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":7313,"menu_order":0,"template":"","categories":[19,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-7312","article","type-article","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business","category-technology-and-innovation"],"acf":[],"yoast_head":"\nBroadcast Disruptors Bulletin: Apple takes a bite of live sport; how F1\u2019s helmet cam is providing a fresh perspective; and the NBA\u2019s latest thinking on global fans - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-apple-takes-a-bite-of-live-sport-how-f1s-helmet-cam-is-providing-a-fresh-perspective-and-the-nbas-latest-thinking-on-global-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broadcast Disruptors Bulletin: Apple takes a bite of live sport; 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