{"id":7334,"date":"2022-03-03T12:57:00","date_gmt":"2022-03-03T12:57:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=article&p=7334"},"modified":"2022-05-03T12:58:09","modified_gmt":"2022-05-03T12:58:09","slug":"broadcast-disruptors-bulletin-dazn-tweaks-its-model-standby-for-10-minute-tiktoks-and-what-cbeebies-can-teach-sport","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-dazn-tweaks-its-model-standby-for-10-minute-tiktoks-and-what-cbeebies-can-teach-sport\/","title":{"rendered":"Broadcast Disruptors Bulletin: DAZN tweaks its model; standby for 10 minute TikToks; and what CBeebies can teach sport"},"content":{"rendered":"\n\n
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\n 3 Mar 2022 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: DAZN tweaks its model; standby for 10 minute TikToks; and what CBeebies can teach sport<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Technology & Innovation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-dazn-tweaks-its-model-standby-for-10-minute-tiktoks-and-what-cbeebies-can-teach-sport\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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02 March 2022<\/strong><\/p>\n

Broadcast Disruptors Bulletin: what you need to know today about the shifting sports media landscape<\/p>\n

By James Emmett<\/a> and David Cushnan<\/a><\/h6>\n
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If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

Bulletin length: 2,460 words \u2013 it\u2019s an 8-minute read\u00a0<\/span><\/p>\n

Short form<\/strong><\/p>\n

Broadcast Disruptor of the week: Amanda Lawson
\nDAZN tweaks the model for boxing
\nTikTok ups maximum video length to 10 minutes
\nAlex Willis to leave Wimbledon for intriguing new Premier League role
\nLaLiga Tech\u2019s all-in approach to digital
\nLFP looks for private equity investment for commercial arm
\nStu Rowson on the responsibility and challenge of creating kids content<\/p>\n

Long form<\/strong><\/p>\n

LEADERS BROADCAST DISRUPTOR OF THE WEEK<\/strong><\/p>\n

Who?<\/strong> Amanda Lawson
\nWhat?<\/strong> Founder, Hang Loose Media
\nWhy?<\/strong> A start-up worth watching this week, as Lawson, who most recently headed up esports company Gfinity\u2019s content operation, confirmed the launch of her own production host, which will specialise in sports and esports content. Lawson has worked for the likes of Octagon CSI, IMG, ITV and UFC. She has headed up production operations for three Fifa World Cups, three Uefa European Championships and two Rugby World Cups. She has spent the last five years with Gfinity, building out its content and production capabilities which now sees the London-based company generating over 300 hours of live broadcasts across its game portfolio. Hang Loose Media will be an \u2018end-to-end production partner\u2019, with the aim of building longstanding relationships and developing high-end clients. Announcing the formation of Hang Loose this week, Lawson said: \u201cI\u2019m incredibly excited for my next chapter channelling my passion, expertise and creativity into Hang Loose and our clients.\u201d<\/p>\n

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THE BIG PICTURE<\/strong><\/p>\n

Thanks for clicking and welcome to the Broadcast Disruptors Bulletin \u2013 your fortnightly guide to everything that\u2019s worth knowing about sports broadcasting, content creation, distribution and monetisation.\u00a0\u00a0<\/span><\/p>\n

Wherever you are, hope you\u2019re staying safe and holding up. <\/span>\u00a0<\/span><\/p>\n

As usual, you can reach us at <\/span>james.emmett@leadersinsport.com<\/span><\/a> and <\/span>david.cushnan@leadersinsport.com<\/span><\/a> \u2013 broadcast comment, analysis and your latest news all welcome.<\/span>\u00a0<\/span><\/p>\n

The week has of course been dominated by the cancellation of events due to be staged in Russia, sponsorship agreements with Russian firms abruptly ended, Russian participation in sport significantly impacted and Russian ownership of sports organisations under the microscope.\u00a0<\/span>\u00a0<\/span><\/p>\n

Next may be the broadcast contracts rights holders around the world have in place with Russian media organisations, especially those where significant rights fees have been involved as international organisations look to disassociate themselves with the country.<\/span>\u00a0<\/span><\/p>\n

In July, Match TV, owned by Gazprom Media, agreed a deal to broadcast the Premier League from next season. The rights are currently held by Rambler, which broadcasts games via its OTT service Okko. Match TV, which launched in 2015, also holds rights to Uefa\u2019s club competitions, as well as LaLiga and rights in other sports, notably an agreement with Formula One, last renewed in 2020 until the end of 2023.<\/span>\u00a0<\/span><\/p>\n

A consortium of broadcasters \u2013 state-owned Channel One and VGTRK, as well as Match TV \u2013 hold the media rights to the 2022 Fifa World Cup, as they did for the 2018 edition staged in Russia. The Telesport agency has the rights to the Olympics in Russia until 2024, with Beijing 2022 broadcast by Match TV and Channel One.<\/span>\u00a0<\/span><\/p>\n

The expectation must be that several if not all of these arrangements will soon be terminated.<\/span>\u00a0<\/span><\/p>\n

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 <\/p>\n

THE TICKER<\/strong><\/p>\n

New boss installed at CNN<\/span><\/a> \/\/ <\/span>eSkootr Championship appoints Little Dot sport<\/span><\/a> \/\/ <\/span>MLB tests drones over field of play<\/span><\/a> \/\/ US Soccer strikes Turner deal<\/a><\/span> \/\/ FIBA upgrades digital offering<\/a><\/span> \/\/ <\/span>Premiership Rugby launches streaming service<\/span><\/a> \/\/ <\/span>IOC goes to market with European Olympic rights<\/span><\/a> \/\/ <\/span>Len Blavatnik agrees $4.3bn recapitalisation of DAZN<\/span><\/a> \/\/\u00a0<\/span>\u00a0<\/span><\/p>\n

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EYES ON THIS<\/strong> – Watch how these three things develop to understand the future<\/em><\/p>\n

DAZN tweaks the model<\/strong>: DAZN has confirmed it will screen undisputed super-middleweight champion Canelo Alvarez\u2019s next two fights as a pay-per-view offering in the US and Canada, the first time the subscription service has adopted the model. Eddie Hearn\u2019s Matchroom Boxing, which has a global deal with DAZN, will promote the Mexican\u2019s next two fights. DAZN has set the pricepoint at US$59.99 for existing subscribers and US$79.99 for new subscribers. It\u2019s a shift in approach for DAZN but, according to Hearn, one which was a necessity in order to win the bid to work with one of boxing\u2019s true superstars. \u201cThe world changes, the market changes,\u201d Hearn told IFL TV last week. \u201cIs DAZN\u2019s strategy now different to four years ago? Yes, of course \u2013 virtually every businesses strategy has changed. The fact remains that every now and then, for certain huge global stars, they will have to have the pay-per-view functionality for these kind of fights and these kind of fighters. The truth is when you\u2019ve got Fox or Showtime doing Canelo Alvarez at US$80 or US$90, how do you compete without replicating that model?\u201d Confirming that, should DAZN win the right to broadcast Anthony Joshua\u2019s next fight, that too will be a pay-per-view offering, Hearn is also bullish on likely numbers for Canelo\u2019s light heavyweight fight with Dmitry Bivol in May. \u201cThey [DAZN] have such a huge subscriber base in America, they have a captive audience of American boxing fans already, plus the database who have been on DAZN and experienced the platform, plus the ability to cross-sell that pay-per-view with other platforms, like DirecTV and many others. I think it\u2019s going to do tremendously well.\u201d<\/span>\u00a0<\/span><\/p>\n

10-minute TikToks<\/strong><\/span>:<\/strong><\/span> Earlier this week, TikTok increased the maximum length of videos on the platform to 10 minutes, up from the previous limit of three. The company hopes the move will \u2018unleash even more creative possibilities for our creators around the world\u2019. The move has been coming for a while, although it\u2019s less than a year since the platform elected to increase the maximum video length from the original 60 seconds to three minutes. While undoubtedly opening up new content opportunities for creators \u2013 and from a sports point of view the ability for broadcasters and rights holders to share longer-form highlights packages, for example – the expansion continues a pattern that sees TikTok and YouTube moving closer together, albeit from different starting points. YouTube has recently indicated that its \u2018Shorts\u2019 feature, which appeared to move it towards TikTok\u2019s primary offering, will be more of a development and business focus this year. It\u2019s as yet unclear whether TikTok will be working on enhanced functionality to make it easier to rewind and fast-forward through longer videos, and make them easier to view vertically.<\/span>\u00a0<\/span><\/p>\n

A game-changer for the Premier League<\/strong><\/span>: Alex Willis has been appointed to the position of Director of Digital Media and Audience Development at the Premier League. Lauded for her work revolutionising Wimbledon\u2019s approach to digital and reaching audiences around the world, Willis will leave the AELTC, where she is currently Communications & Marketing Director, for the Premier League in September. She will report into Chief Media Officer Paul Molnar and will focus on the development of a new D2C strategy at the league, which saw international media rights revenues outstrip domestic takings for the first time this year.\u00a0<\/span>\u00a0<\/span><\/p>\n

Connective tissue<\/strong><\/span>:<\/strong><\/span>\u00a0 As several rights holders have discovered in recent years, the business of running and sustaining an OTT platform is not straightforward, but that isn\u2019t stopping new entrants\u00a0 \u2013 Premiership Rugby, Clemsen University and Tottenham Hotspur are among the latest \u2013 stepping into a busy market. As our latest special report, <\/span>available to read for free here<\/span><\/a>, <\/span>indicates, however, doing so in a silo is not recommended. The report examines LaLiga Tech, a wholly-owned subsidiary of LaLiga<\/span>, <\/span>which exists to develop, maintain, service, market and share the various technological assets that LaLiga has built over the course of the last decade, in the areas of fan engagement, content enhancement and protection and competition management<\/span>.<\/span> As it was officially launched late last year, it already had a foundational roster of 12 clients, including a full service deal with the new World Padel Tour, and agreements with MotoGP promoter Dorna Sports, Belgium\u2019s top football league, plus broadcasters Sky Mexico and Tigo Sports. The concept is based on the idea of data providing the connective tissue which interlinks each of the systems and solutions within the LaLiga Tech portfolio, including OTT broadcast and content platforms \u2013 and in the belief that these ecosystems are not common amongst sports organisations. \u201cTo invest money in building digital assets separately may bring results, but it doesn\u2019t allow you to optimise campaigns,\u201d says Loreto Quintero<\/span>, <\/span>LaLiga Tech\u2019s Production and Delivery Manager. \u201cIt doesn\u2019t allow you, for example, to understand the behaviour behind the content across different platforms. Our users don\u2019t expect the same from our social networks and in our OTT. If you cannot link the experiences they have in these different platforms, you cannot build the correct product for them and put the correct content for them in every platform.\u201d<\/span><\/p>\n

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THE NUMBERS<\/strong><\/p>\n

A Financial Times <\/span>report this week named four potential bidders for the new media rights company being created by the Profesional Football League (LFP) to house rights for France\u2019s Ligue 1. The shortlist has been whittled down from over ten initial expressions of interest. The newspaper report that offers will follow in the next week, ahead of any decision by the LFP.<\/span>\u00a0<\/span><\/p>\n