{"id":7389,"date":"2022-02-03T13:59:00","date_gmt":"2022-02-03T13:59:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=article&p=7389"},"modified":"2022-06-06T14:06:22","modified_gmt":"2022-06-06T14:06:22","slug":"broadcast-disruptors-bulletin-broadcasting-beijing-2022-the-business-behind-the-streaming-wars-and-unpacking-skiings-game-changing-drone-shots","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-broadcasting-beijing-2022-the-business-behind-the-streaming-wars-and-unpacking-skiings-game-changing-drone-shots\/","title":{"rendered":"Broadcast Disruptors Bulletin: Broadcasting Beijing 2022; the business behind the streaming wars; and unpacking skiing\u2019s game-changing drone shots"},"content":{"rendered":"\n\n
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\n 3 Feb 2022 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: Broadcasting Beijing 2022; the business behind the streaming wars; and unpacking skiing\u2019s game-changing drone shots<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Technology & Innovation<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-broadcasting-beijing-2022-the-business-behind-the-streaming-wars-and-unpacking-skiings-game-changing-drone-shots\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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3 February 2022<\/strong><\/p>\n

Broadcast Disruptors Bulletin: what you need to know today about the shifting sports media landscape<\/p>\n

By James Emmett<\/a> and David Cushnan<\/a><\/h6>\n
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Series Advisors:<\/p>\n

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If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

Bulletin length: 3,174 words \u2013 it\u2019s a 9-minute read\u00a0<\/span><\/p>\n

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Short form<\/strong><\/p>\n

Broadcast Disruptor of the week: Eclat\u2019s Mitchell Hong
\nBeijing broadcast focus: the virtual stage is set
\nThe sports documentary boom intensifies
\nShorts and gaming high on Susan Wojcicki\u2019s agenda
\nThe business of streaming news intensifies
\nRoblox\u2019s year in numbers
\nORF\u2019s Michael K\u00f6gler on revolutionising live ski broadcasts<\/p>\n

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Long form<\/strong><\/p>\n

LEADERS BROADCAST DISRUPTOR OF THE WEEK<\/strong><\/p>\n

Who?<\/strong> Mitchell Hong
\nWhat?<\/strong> Founder and CEO, Eclat Media Group
\nWhy?<\/strong> A surprise move, first reported last week by SportBusiness, in Japan, where Eclat Media Group has acquired the next cycle of Premier League rights, leaving incumbent DAZN \u2013 for the moment at least \u2013 without one of its key rights assets. It\u2019s the latest bold move from the South Korean media company founded by Hong 12 years ago. Quietly but efficiently it has been expanding in recent months across South East Asia, striking a series of carriage deals with platforms in territories like Malaysia, Thailand and Indonesia for its SPOTV subscription sports channels. Rights including MotoGP and tennis Grand Slams have already been secured, with Eclat taking advantage of the gap in the market created by the closure of Fox Sports Asia. Japan, where DAZN has, in recent years, gained a significant sports rights foothold, seems to be its next expansion market. DAZN reportedly may still sub-license some or all of the Premier League rights from Eclat, but the acquisition feels significant with Hong and his team emerging as a significant new player across an enormous and diverse region.<\/p>\n

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THE BIG PICTURE<\/strong><\/p>\n

Good morning from us, and welcome to your fortnightly briefing on everything that\u2019s need-to-know in sports broadcasting, content creation, distribution and monetisation. It\u2019s the Broadcast Disruptors Bulletin and you\u2019re welcome to it (and don\u2019t forget to encourage a colleague or two to sign up).\u00a0<\/span><\/p>\n

Keep your correspondence and news coming to <\/span>james.emmett@leadersinsport.com<\/span><\/a> and <\/span>david.cushnan@leadersinsport.com<\/span><\/a>. Thanks, in particular, for all the warm words about the Broadcast Disruptors audio edition \u2013 if you haven\u2019t listened to our 2022 predictions yet, head here<\/a>, and there\u2019s another episode coming up next week on the Leaders Sport Business podcast feed.<\/span>\u00a0<\/span><\/p>\n

The curling and ice hockey preliminaries are already underway, but Beijing 2022 officially starts tomorrow with the lighting of the Olympic flame \u2013 for the second time in 13 years \u2013 at the Bird\u2019s Nest Stadium in China\u2019s capital. Strange Games once again for strange times and, as with Tokyo just a few months ago, strict limitations on spectators mean, once again, there is a significant onus on Olympic Broadcasting Services to deliver a captivating production for the world.<\/span>\u00a0<\/span><\/p>\n

The many Covid-related restrictions and the general unease about travelling to China have forced the hand of many of the major rights-holding broadcasters, making this an even more remotely-produced Games than Tokyo 2020. The majority of NBC\u2019s commentary and presenting team will work from the United States, while Discovery, covering the Games across Europe, and UK broadcaster the BBC are taking the opportunity to utilise the latest in virtual production technology to bring the Games to life thousands of miles from Beijing.<\/span>\u00a0<\/span><\/p>\n

Discovery\u2019s much-vaunted Cube, a staple of its major events coverage, has been reimagined over a 12-month period to \u2018create an entire virtual world, beyond any studio seen before\u2019. Viewers will see a \u2018vast cinematic winter resort, offering limitless immersive presentation and analysis positions on multiple levels\u2019. For the first time, presenters in the studio will be able to see all the virtual elements as they appear. Working with BK Design Projects, FRAY Studio and Girraphic, within the Cube there are now thousands of different combinations available to the company\u2019s production team to enhance its storytelling around the live action.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

The BBC\u2019s free-to-air coverage of the Games, which will come from its Salford sports headquarters, will also utilise a virtual set, building on the hugely impressive virtual backdrop for its coverage of the summer Games last year. The seamless studio environment has been created with Vizrt. Out of crisis comes opportunity, and for these Games a new set of specialist suppliers are about to get their golden moment.<\/span>\u00a0<\/span><\/p>\n

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THE TICKER<\/strong><\/p>\n

DP World Tour renews with Sky Sports<\/span><\/a> \/\/ <\/span>ITV begins live Premiership Rugby broadcasts<\/span><\/a> \/\/ <\/span>Huge audiences for Championship Sunday<\/span><\/a> \/\/ <\/span>Substack begins rollout of new video feature<\/span><\/a> \/\/ <\/span>Marks & Spencer launches live online shopping experience<\/span><\/a> \/\/ Saudi-backed Savvy Gaming Group buys ESL and FaceIt<\/a><\/span> \/\/ LIV Golf Investments brings in David Hill to reimagine coverage<\/a><\/span> \/\/ Pete Thomas joins Whisper as Head of Sport<\/a><\/span> \/\/ <\/span>Julien Bergeaud joins Screach\u2019s French expansion<\/span><\/a>\u00a0<\/span><\/p>\n

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EYES ON THIS<\/strong> – Watch how these three things develop to understand the future<\/em><\/p>\n

Shorts thoughts: <\/strong>Strikingly, the word \u2018sports\u2019 does not get a single mention in YouTube CEO Susan Wojcicki\u2019s public letter outlining the platform\u2019s 2022 priorities \u2013 gaming got its own section – but there is still plenty in there that feels relevant. In particular, Wojcicki outlined the latest developments in YouTube\u2019s creator economy: there are now 10 separate ways for creators to make money on the platform, while in 2021 channel memberships and paid digital goods were purchased or renewed more than 110 million times. Podcasting was noted as another key opportunity for future growth, alongside its short-form feature (YouTube has hit five trillion all-time views via Shorts), music, gaming, shopping and learning. On gaming, YouTube is positioning itself \u2013 in an increasingly crowded marketplace \u2013 as a single destination for gamers looking to tell stories across multiple formats, from livestreams to Shorts. It is now actively working on enhancing its live discoverability and chat functions, as well as making it easier to create gaming-related Shorts.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Headline news: <\/strong><\/span>In a consolidating big media world, the major US networks, armed and engaged in the streaming wars, are investing in the increasingly-competitive business of news. CBS is the latest to outline its new plan, last week unveiling a revamped CBS News Streaming Network featuring some of its existing heavyweight programming and incorporating a number of its top anchors. The service originally launched in 2014 but its revamp has been prompted, in part at least, by the investments in similar free services, funded by advertising, in particular NBC with its NBC News Now service and ABC News Live. A different model \u2013 paid subscriptions – is being pursued elsewhere. Fox Nation, launched in 2018, charges consumers US$6 per month \u2013 as part of News Corp \u2013 while the pricing model for WarnerMedia-owned CNN\u2019s new streaming service, CNN+, has not yet been revealed. CNN is, however, investing heavily in on-air and behind-the-scenes talent, and has programming plans that include cooking and travel shows, as well as traditional rolling news coverage, with a launch anticipated in the next couple of months. As part of News Corp, meanwhile, FOX Nation will shortly begin to incorporate programming from News UK\u2019s new British channel, TalkTV, including a new nightly global broadcast hosted by Piers Morgan. As sports services are increasingly packaged and promoted as part of wider entertainment bundles, it\u2019s also well worth keeping tabs on the headlines.<\/span>\u00a0<\/span><\/p>\n

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THE NUMBERS<\/strong><\/p>\n

Roblox has detailed some of its key data points from 2021, painting a picture of a transformative 12 months for the online game-playing and creation platform. In all, its community grew from 32.6 million active users in 2020 to nearly 50 million last year, a group split over 180 countries. Roblox listed its most popular game genres as role-playing, action, simulator, platformer\/obstacle and tycoon, but also highlighted some of the key brand and music experiences the platform hosted last year including the Gucci Garden experience, a Twenty One Pilots concert, a KSI launch party, the 2021 Fashion Awards and Nike\u2019s showroom, NikeLand. Specific numbers were, perhaps unsurprisingly, not made public but according to Roblox Founder and CEO David Baszucki, \u201csome of these brands and musicians saw more than a million hours of engagement and millions of dollars in virtual merchandise sales through the duration of their campaigns.\u201d\u00a0<\/span><\/p>\n

2021 on Roblox<\/u><\/span>\u00a0<\/span><\/p>\n