{"id":741,"date":"2020-07-01T00:00:00","date_gmt":"2020-07-01T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-digest-the-most-blindingly-obvious-deals-of-the-decade-and-what-to-do-with-fitness-data\/"},"modified":"2021-08-10T09:59:43","modified_gmt":"2021-08-10T09:59:43","slug":"leaders-digest-the-most-blindingly-obvious-deals-of-the-decade-and-what-to-do-with-fitness-data","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-the-most-blindingly-obvious-deals-of-the-decade-and-what-to-do-with-fitness-data\/","title":{"rendered":"Leaders Digest: The most blindingly obvious deals of the decade; and what to do with fitness data"},"content":{"rendered":"\n\n
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\n Jul 01, 2020 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Leaders Digest: The most blindingly obvious deals of the decade; and what to do with fitness data<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-the-most-blindingly-obvious-deals-of-the-decade-and-what-to-do-with-fitness-data\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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Charting the money, the moves, and the media across the global business of sport<\/span><\/b><\/h4>\n
By James Emmett<\/a><\/h6>\n
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4 Questions, Answered<\/strong><\/span><\/h4>\n

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1.) What bearing do player performance stats have on your business\u2019s bottom line?<\/strong><\/p>\n

A big one, it turns out, as the FA\u2019s Technical Director Les Reed and Football Manager Studio Director Miles Jacobsen will explore in the latest of our Leaders Linked sessions tomorrow. It\u2019s one-hour, it\u2019s completely free<\/a>, and it\u2019s going to be action-packed with nuggets of insight.<\/p>\n

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2.) While we\u2019re on the topic, how is fitness data monetised?<\/strong><\/p>\n

Being bought by a clothing brand is clearly one route, as demonstrated by fitness start-up Mirror\u2019s $500 million acquisition by Lululemon<\/a> this week. But what if a sale isn\u2019t on the agenda? How are the legions of run tracking and workout apps \u2013 spurred by millions of new users thanks to lockdowns across the world \u2013 monetising their products beyond attempting to upsell to premium versions? Strava knows so much about me, but not a sausage on the commercial front beyond attempting to make me pay for it. It\u2019s a genuine question. Thoughts welcome.<\/p>\n

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3.) Can you name two recent deals that are so blindingly, obviously good it\u2019s a wonder it\u2019s taken them this long to sign them?<\/strong><\/p>\n

Why, yes I can. Exhibit A) Zwift and the Tour de France<\/a>. Exhibit B) World Athletics and Parkrun<\/a>.<\/p>\n

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4.) What\u2019s going on in the world of sports media rights?<\/strong><\/p>\n

Things. Are. Happening. Whether it\u2019s Simon Denyer stepping down as CEO<\/a> of DAZN, with owner Access Industries stepping up; or Saudi Arabia apparently making a legitimate move<\/a> into premium sports broadcasting following three years of flagrant piracy in the country; or beIN Sports sticking to its word and dropping Serie A, only to sign a deal at a much reduced rate<\/a> to bring it back; or Turner dropping its Bleacher Report Champions League deal early; or Fox ceding the US Open rights to NBC; or the potential ramifications of the Premier League having ripped up its own rulebook<\/a> to bring the product back, there\u2019s a lot going on in sports media. Probably a good time to sign up to join our dedicated Broadcast Disruptors community<\/a> then \u2013 for regular, in-depth insight and frequent virtual get-togethers with the executives shaping the most dynamic area of the sports business.<\/p>\n

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The Digest, Digested<\/strong><\/span><\/h4>\n

OneFootball\u2019s new identity flexes with the rhythm of the game<\/a> (3 mins)
\nDDMC Fortis becomes FMA and remains bullish as AFC project enters \u2018operational\u2019 phase<\/a> (4 mins)
\nAustralia and New Zealand\u2019s winning bid and the reasons behind FIFA\u2019s 2023 Women\u2019s World Cup vote<\/a> (3 mins)
\nFortnite to test full-length film screenings<\/a> (1 min)
\nBorussia Dortmund will virtually tour Asia<\/a> (1 min)
\nFC Bayern and Audi launch \u2018Audi Digital Summer Tour\u2019<\/a> (1 min)
\nDP World Presents: leadership in unprecedented times <\/a>(15 mins)
\nChain Conversations: Liverpool\u2019s Katerina Tornari and the INF\u2019s Clare Briegal<\/a> (18 mins)
\nLeBron James and Maverick Carter raise $100m for new media company SpringHill<\/a> (1 min)
\nAmazon is renaming the Seattle NHL stadium Climate Pledge Arena<\/a> (2 mins)
\nDavid Beckham co-owned Guild Esports launches, seeks $31m investment<\/a> (1 min)
\nMcLaren secure \u00a3150m loan from National Bank of Bahrain<\/a> (1 min)
\nSpotify\u2019s collective model inspires new ATP chairman Guadenzi<\/a>(6 mins)
\nAt home with Leaders: USTA Professional Tennis CEO Stacey Allaster<\/a> (62 mins)<\/p>\n

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What\u2019s new?<\/strong><\/span><\/h4>\n

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Thanks for reading this edition of the Leaders Digest. We\u2019ll have another for you next Wednesday; and if you haven\u2019t subscribed yet, do remember to opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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