{"id":7489,"date":"2021-10-28T18:00:00","date_gmt":"2021-10-28T18:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=article&p=7489"},"modified":"2022-05-03T18:02:56","modified_gmt":"2022-05-03T18:02:56","slug":"leaders-digest-nfl-making-global-moves-a-sensational-thread-and-lots-of-meaningful-numbers","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-nfl-making-global-moves-a-sensational-thread-and-lots-of-meaningful-numbers\/","title":{"rendered":"Leaders Digest: NFL making global moves; a sensational thread; and lots of meaningful numbers."},"content":{"rendered":"\n\n
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\n 28 Oct 2021 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Leaders Digest: NFL making global moves; a sensational thread; and lots of meaningful numbers.<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Investment & Ownership<\/a>, Strategy & Commercialisation<\/a>, Technology & Innovation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-digest-nfl-making-global-moves-a-sensational-thread-and-lots-of-meaningful-numbers\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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The lede: sport’s commercial cauldron bubbles over<\/h4>\n

 <\/p>\n

By James Emmett <\/a><\/h6>\n
\n

Hello one and all and welcome along to another edition of the Leaders Digest. I\u2019m James Emmett, and with this regular email I try to distil what\u2019s important across the sports industry into digestible chunks of information to help you know what you need to know.<\/p>\n\n\n\n
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<\/h4>\n

4\u00a0 Questions, Answered<\/strong><\/span><\/h4>\n

1.)\u00a0 \u00a0 What does ‘owning the fan relationship’ really mean?<\/strong>
\nEveryone with a server and a scrap of sport to sell wants to do it, apparently, but it\u2019s not as straightforward as simply \u2018going D2C\u2019. Our latest report<\/a> tackles the nuance here, and sets out some clear strategies for success.<\/p>\n

2.)\u00a0 \u00a0 Can I help you?<\/strong>
\nYes please; I thought you\u2019d never ask. I\u2019m off on some belated paternity leave in November and December and inevitably my thoughts will wander, from time to time, away from the Very Hungry Caterpillar and towards what we can do to make the Leaders content offering face-slappingly good next year. Formats, platforms, themes and experts\/speakers \u2013 I\u2019ll be considering them all ahead of a refreshed offering next year. Any thoughts, suggestions, coded complaints \u2013 let me have them<\/a>.<\/p>\n

3.)\u00a0 \u00a0 If it\u2019s been asked once, it\u2019s been asked a thousand times but when is the NFL going to put a franchise in London?<\/strong>
\nWho knows, but I\u2019d say it\u2019s about to take a significant step closer. The NFL is opening up international marketing rights to its franchises \u2013 on a typically controlled country-by-country basis \u2013 and 28 bids have been received from 19 franchises<\/a>. And it sounds like there\u2019s stiff competition for the UK.<\/p>\n

4.)\u00a0 \u00a0 Is that a nice new rig?\u00a0<\/strong>
\nWe hear a lot about sports and entertainment strategies being used to move certain regions away from carbon-reliant economies, but perhaps never anything quite as literal as this<\/a>.<\/p>\n

 <\/p>\n

On the guestlist<\/u><\/strong><\/h4>\n

–\u00a0 We\u2019re in Qatar on 28th and 29th November for our first major conference in next year\u2019s World Cup hosting country and you\u2019re more than welcome to join us<\/a>.<\/p>\n

 <\/p>\n

T<\/strong><\/u>ying the threads together<\/strong><\/u><\/h4>\n

–\u00a0\u00a0 \u00a0The \u2018end game for the future soul of the game<\/a>\u2019: Roger Mitchell paints a Canaletto-clear picture of the strategic forces in play as football gets prodded, pulled and moulded into a new model.<\/p>\n

 <\/p>\n

The Digest, Digested<\/strong><\/span><\/h4>\n

The Broadcast Disruptors Bulletin: Uefa goes to market with Champions League rights<\/a> (9 mins)<\/p>\n

Race on to secure Champions League crypto rights, including regional sponsorship<\/a> (2 mins)<\/p>\n

TikTok brings its video kit to desktop, web and consoles<\/a> (2 mins)<\/p>\n

Women\u2019s sport: bouncing back from the pandemic<\/a> (15 mins)<\/p>\n

The Collective think tank: European women\u2019s football<\/a> (4 mins)<\/p>\n

CVC and Sanjiv Goenka to pay $1.7 billion for new IPL cricket teams<\/a> (2 mins)<\/p>\n

PEAK6 Investments acquire minority share in Fosun Sports<\/a> (2 mins)<\/p>\n

Sportfive signs Lego, Pandora and Starling Bank as Women\u2019s Euro national partners<\/a> (2 mins)<\/p>\n

Into the metaverse: what is it and what does it mean for the sports industry?<\/a> (14 mins)\u200b\u200b\u200b\u200b\u200b\u200b<\/p>\n

 <\/p>\n

What’s new?<\/span><\/strong><\/h4>\n

–\u00a0\u00a0 \u00a0The whiff of change<\/strong> \u2013 It\u2019s emanating from Nyon where Uefa keeps its headquarters and its bubbling cauldron of commercial ideas. The governing body for European football has just issued back-to-back tenders of potentially industry-defining significance. The first, which we covered in last week\u2019s bumper bulletin<\/a> in our Broadcast Disruptors series, an opportunity for a new agency to take on the commercialisation of all its key club rights, potentially replacing Champions League model-makers TEAM. The second, a quickfire tender that closes tomorrow which represents Uefa\u2019s first big play in the red-hot crypto and NFT space<\/a>.<\/p>\n

–\u00a0\u00a0 \u00a0TikTok tools<\/strong> – Congratulations to our Broadcast Disruptors series advisor Grabyo on its integration into the TikTok<\/a> toolkit.\u00a0\u200b\u200b\u200b\u200b<\/p>\n

 <\/p>\n

What’s trending?<\/strong><\/span><\/h4>\n

–\u00a0 \u00a0 Positive numbers around women\u2019s sport<\/strong> \u2013 Viewership<\/a> is up; popularity <\/a>is up; ticket sales<\/a> are up.<\/p>\n

 <\/p>\n

Numbers<\/strong><\/span><\/h4>\n

Global strategy consulting firm Altman Solon is keeping its consumer insights coming, this time focusing on which live TV services, sports streaming services, and SVOD services sports fans in 16 countries are currently using. The full analysis is available here<\/a> and also looks into what fans are willing to pay for a DTC subscription to all games from their favourite leagues.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Source: Altman Solon<\/p>\n

 <\/p>\n

People<\/strong><\/span><\/h4>\n

Got\u00a0<\/strong><\/p>\n

–\u00a0 Laura Louisy<\/strong> has left her role as SVP of Rights Optimisation & Partnerships at DAZN for a new role as Director of International Media Strategy & Business Development at the NFL<\/strong>.<\/p>\n

–\u00a0 Brandon Gayle<\/strong> has been promoted to the role of COO at Spurs Sports & Entertainment<\/strong>.<\/p>\n

Need<\/strong><\/p>\n

–\u00a0 \u00a0 Are you SBJ’s new Staff Writer<\/a>?
\n–\u00a0\u00a0 \u00a0Are you our new Marketing Communications Manager<\/a>?
\n–\u00a0\u00a0 \u00a0Are you the Premier League Productions\u2019 new Head of Digital<\/a>?
\n–\u00a0\u00a0 \u00a0Are you the NBA\u2019s new Senior Manager of Digital Partnerships<\/a>?
\n–\u00a0\u00a0 \u00a0Are you the IOC\u2019s new Senior Human Rights Manager<\/a>?
\n–\u00a0\u00a0 \u00a0Are you any one of a number of new hires at Cake<\/a>?
\n–\u00a0\u00a0 \u00a0Are you Ospreys\u2019 new Commercial Director<\/a>?<\/p>\n

<\/h4>\n

Money<\/u><\/strong><\/h4>\n

IPL valuation explosion as CVC swoops for expansion team<\/strong>
\nCVC Capital Partners has become the first western private equity firm to take control of an IPL franchise after it won the right to a new expansion team in the Twenty20 cricket league this week. The most active financier in sport came out on top of a bidding process for two new franchises<\/a> alongside Sanjiv Goenka\u2019s RPSG Ventures. CVC agreed to pay $745 million for the new Ahmedabad team, while RPSG won the new Lucknow franchise with a bid of $945 million. In a process that was perhaps just as interesting for who didn\u2019t win as who did, the BCCI published the full details of the bids and where they came from<\/a>, notably including Manchester United owner Avram Glazer. IPL franchises are now ten times as valuable as they were when the league sold 10-year rights to the initial eight franchises in 2008 (though five teams have come and gone since that point).<\/p>\n

2008:
\nRajasthan – $67 million
\nKolkata – $75.1 million
\nPunjab – $76 million
\nDelhi – $84 million
\nChennai – $91 million
\nHyderabad – $107 million
\nBangalore – $111.6 million
\nMumbai – $111.9 million<\/p>\n

2011
\nKochi – $333 million
\nPune – $370 million<\/p>\n

2013
\nHyderabad (5 years) – $79.5 million<\/p>\n

2021
\nAhmedabad – $745 million
\nLucknow $945 million<\/p>\n

New Sino-US partnership in the Wolves boardroom<\/strong>
\nWolves have become the latest English Premier League team to take on US investment<\/a>, with Chicago-based PEAK6 coming in as a new \u2018strategic partner\u2019 of the club, with an undisclosed investment in Wolves\u2019 owner Fosun Sports gaining the financier a seat at the ownership table as a secondary partner to Chinese conglomerate Fosun.<\/p>\n

Fresh blood in Euro 2022 sponsorship line-up<\/strong>
\nThe FA\u2019s commercial agency for its Women\u2019s European Championships in 2022, Sportfive, have announced the first batch of confirmed national sponsors for the tournament, which will be hosted in England next summer, with Lego Group, Pandora and Starling Bank signing on<\/a>. The companies are all new to Uefa\u2019s partnership roster.<\/p>\n

<\/h4>\n

Longer read<\/strong><\/span><\/h4>\n

–\u00a0\u00a0 \u00a0Unless you\u2019ve been hiding underneath a particularly well soundproofed rock over for the last 18 months, you\u2019ll have noticed that in the brief moments when people aren\u2019t banging on about NFTs, they\u2019re prattling on about the \u2018metaverse\u2019. It\u2019s here, there and everywhere. And if you came to Peter Moore\u2019s Unity session at Leaders earlier this month, you\u2019ll know it\u2019s got the potential to have a mind-blowing impact in sport. But it\u2019s not an easy concept to get your head around. Let Eoin Connolly nudge and nurdle you along to a realm of clearer understanding<\/a>.<\/td>\n<\/tr>\n

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