{"id":759,"date":"2020-05-14T00:00:00","date_gmt":"2020-05-14T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/broadcast-disruptors-bulletin-unpicking-the-new-york-jets-draft-content-strategy-what-nascar-and-bundesligas-return-means-for-tv-and-nine-strategies-for-taming-tiktok\/"},"modified":"2021-08-10T09:59:45","modified_gmt":"2021-08-10T09:59:45","slug":"broadcast-disruptors-bulletin-unpicking-the-new-york-jets-draft-content-strategy-what-nascar-and-bundesligas-return-means-for-tv-and-nine-strategies-for-taming-tiktok","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-unpicking-the-new-york-jets-draft-content-strategy-what-nascar-and-bundesligas-return-means-for-tv-and-nine-strategies-for-taming-tiktok\/","title":{"rendered":"Broadcast Disruptors Bulletin: Unpicking the New York Jets\u2019 Draft content strategy; what Nascar and Bundesliga\u2019s return means for TV; and nine strategies for taming TikTok"},"content":{"rendered":"\n\n
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\n May 14, 2020 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: Unpicking the New York Jets\u2019 Draft content strategy; what Nascar and Bundesliga\u2019s return means for TV; and nine strategies for taming TikTok<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-unpicking-the-new-york-jets-draft-content-strategy-what-nascar-and-bundesligas-return-means-for-tv-and-nine-strategies-for-taming-tiktok\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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9 things you need to know today about the shifting sports media landscape <\/span><\/b><\/p>\n

By James Emmett and David Cushnan<\/h6>\n
\n

In partnership with:<\/p>\n

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If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

 <\/p>\n

Short form<\/strong><\/p>\n

ESPN and Amazon live at LeadersWeek.direct\/
\nWhat the Bundesliga\u2019s dynamic personnel plan means for TV
\nInside the New York Jets\u2019 Draft content strategy
\nKorean sports leagues in rights spree
\nRacing TV picks up German rights
\nNine and NRL reportedly close to agreement
\nPakistan Cricket Board seeks media rights consultant
\nGarden pole vault brings in the viewers
\nNine strategies for TikTok<\/p>\n

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Long form<\/strong><\/p>\n

THE BIG PICTURE<\/strong><\/p>\n

Thanks for clicking and reading this latest edition of the Broadcast Disruptors Bulletin.<\/p>\n

As the sports broadcast world recalibrates and continues to ready itself for the return of live sport, we\u2019re looking forward to having you with us next week for LeadersWeek.direct\/, a week of industry connection with a daily 3-hour interactive broadcast at its core.<\/p>\n

We\u2019ll be joined throughout the week by senior figures from across the industry, including a couple of the sports broadcasting world\u2019s leading players. Amazon\u2019s Vice President of Global Sports Video Marie Donoghue is one and she\u2019ll be lifting the lid on its debut as a Premier League broadcaster and the company\u2019s growing portfolio of rights.<\/p>\n

Donoghue is a former ESPN executive and is therefore well-versed in the company\u2019s original documentary vertical. As The Last Dance continues to receive rave reviews \u2013 albeit peppered with the odd question or two about editorial control \u2013 we\u2019ll also be joined by one of its Executive Producers, Libby Geist, who\u2019ll be discussing how the ESPN series came together, why it\u2019s resonated and what it says about the power of longer-form sports storytelling.<\/p>\n

There are also the CEOs of Borussia Dortmund and Ajax, Patrick Mahomes\u2019 agent, the head of Qatar 2022\u2019s organising committee, the owner of the Chicago Cubs and a couple of Commissioners, Gary Bettman of the NHL and Major League Soccer\u2019s Don Garber, among many others. The implications of the current crisis on sports broadcasting and content creation are certain to be high on the agenda.<\/p>\n

To find out more and secure your spot for Leaders Week Direct,\u00a0take a look here<\/a>. And do keep all your correspondence coming to\u00a0david.cushnan@leadersinsport.com<\/a>\u00a0and\u00a0james.emmett@leadersinsport.com<\/a>, or by posting on our Broadcast Disruptors Guild group \u2013 let us know if you\u2019d like to be considered for access.<\/p>\n


\nTHE NUMBERS<\/strong><\/p>\n

The Bundesliga returns amid great fanfare this weekend, the first major European league to resume following the coronavirus outbreak. As part of detailed preparations designed to limit the number of people in and around the stadium for games, the DFL has pieced together a \u2018dynamic personnel plan\u2019. Of the total 322 people required to stage a match safely, these are the number of media and TV personnel allowed to be pitchside, inside the stadium or just outside.<\/p>\n

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Source: DFL<\/p>\n

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PRODUCTION NOTES<\/b><\/p>\n

\"\"<\/p>\n

In the mixed zone with… Chris Gargano<\/strong>, VP and Executive Producer at the New York Jets, who oversaw the franchise\u2019s content output around this month\u2019s NFL Draft, which for the first time was a virtual event.<\/p>\n

How do you reflect on the Jets\u2019 content output during the NFL Draft?
\n<\/strong>As I look back, I\u2019m as proud as can be. From a technical standpoint, I want to make improvements but I\u2019m proud we adjusted to the in-home workflow and continued and enhanced our collaboration \u2013 because we had to. I was very pleased with how it all came out \u2013 I will watch it back, take notes as a coach would during a game, and get some great learnings about what we did over that weekend.<\/p>\n

From the moment the league decided to go ahead with a virtual version of the Draft, what became your team\u2019s objectives and priorities?
\n<\/strong>We take the Draft very seriously. Prior to Covid-19 we had been in the last planning stages for parties \u2013 real parties \u2013 where we\u2019d engage our fanbase in and around Jets Nation. When this all went down and the league said it was going to a virtual Draft, we started to morph our plans into that same premise. How can we engage our fans virtually? We migrated those plans into a very detailed virtual party. We took concepts and translated them into this world. We did a virtual party that we think came off quite well. It allowed us to present content relevant to the die-hard fans, relevant to the people we want to come aboard and everyone in between \u2013 interviews, football analysis, using current players. I hope our fans enjoyed that, they seemed to. We had three live shows \u2013 Thursday night before the Draft, after we made our first round pick, and then we did a pre-Draft show the following day \u2013 and then dozens of interviews with our Draft picks, our coaches and analysts. And at 8pm, we gave it away to the league and let them do what they did quite well.\u00a0<\/p>\n

What was the process like?
\n<\/strong>We tried a bunch of platforms. The folks on the content team, engineers, our IT department, operations, producers \u2013 people spread right across the organisation \u2013 tried out half a dozen or more platforms to see which worked for what we tried to accomplish. We landed on a virtual studio company called StreamYard; they have been unbelievable \u2013 supportive and innovative.
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\nHow were you able to integrate commercial partners into your content around the Draft?
\n<\/strong>We worked very closely with our partnership group and we\u2019re fortunate to have a lot of great partners. In moving into the virtual world, we had to tap into all of our creativity \u2013 the Jets\u2019 and the clients\u2019 \u2013 and talk about it. We had people on my team and the partnerships side, looking at seven or eight key sponsors of the Draft and worked out how we could give them the value in the virtual Draft that we\u2019d mutually agreed to. I think we did a commendable job of integrating them and hopefully everyone\u2019s happy. It seems to be that the sponsors were happy and we\u2019re happy with how we featured their content.<\/p>\n

<\/strong>For the full interview with Chris Gargano and many more executives from ar<\/em>ound the world of sport, check out\u00a0the Leaders Sport Business Podcast episode archive<\/a><\/em>.<\/p>\n

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RIGHTS WATCH<\/strong><\/p>\n

Korean domestic leagues take advantage of resumption
\n<\/span><\/span><\/span><\/span><\/strong>As the K-League, South Korea\u2019s top football league, resumed last week, Sportradar, which holds the international sales rights to the competition, confirmed new rights agreements in Australia, Germany, Hong Kong and Malaysia. Optus has taken the rights in Australia, while Sportdigital Fussball has acquired the German rights. The first game of the new season was also made available for free on YouTube and Twitter around the world, with a reported 3.4 million viewers tuning in on the latter platform. Other deals have been struck with the likes of Copa90 in the UK and Laola.TV. Meanwhile, as Korea became one of the first markets to resume live sports, ESPN has secured exclusive US rights to regular seasons games from Korea\u2019s top baseball league, the KBO.<\/span><\/span><\/span><\/span><\/p>\n

Live racing returns in Germany
\n<\/span><\/span><\/span><\/span><\/strong>Racing TV has begun broadcasting race meetings from Germany, after the country resumed staging live events. The broadcast deal was agreed between Racecourse Media Group and Deutscher Galopp.<\/span><\/span><\/span><\/span>
\n<\/span><\/span><\/span><\/span>
\nNine and NRL reach agreement as Foxtel set to invest
\n<\/span><\/span><\/span><\/span><\/strong>Reports in the Australian media suggest Nine Entertainment is close to confirming a revised three-year rights partnership with the National Rugby League (NRL). Nine is understood to have negotiated a significant discount, which would come after a period of sometimes fractious talks, for the remaining three years of its current broadcast contract, with some indications suggesting it has worked a 20 per cent saving. The reports emerged as the NRL is preparing to unveil a new broadcast contract, with pay TV broadcaster Foxtel close to a AUS$200 million per year deal potentially until 2027. That AUS$1.6 billion total will be supplemented by a new free-to-air deal once Nine\u2019s remaining three years are up.<\/span><\/span><\/span><\/span><\/p>\n

Pakistan Cricket Board seeks rights consultant
\n<\/span><\/span><\/span><\/span><\/strong>Today was\u00a0the deadline for the tender launched by the Pakistan Cricket Board to find a new media rights sales consultant. The tender document said the consultant would be working on sales for Pakistan home games between now and 2023. The PCB is challenged by the continuing ban on games with India, due to diplomatic tensions between the two nations.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

 <\/p>\n

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CONTENT\/PRODUCTION<\/strong><\/p>\n

Garden pole vault gains an audience for World Athletics
\n<\/span><\/span><\/strong>World Athletics has reported that over a million people from 90 countries watched its \u2018Ultimate Garden Clash\u2019 earlier this month, featuring three of the world\u2019s best pole vaulters competing from their gardens. The governing body added that 250,000 people tuned in live for the hour-long competition and that is working on other similar competitions featuring top athletes competing at home.<\/span><\/span><\/p>\n

TikTok\u2019s time
\n<\/span><\/span><\/strong>With, according to Morning Consult, some 74 per cent of all social media users between 13 and 21 in the US using it, TikTok is increasingly becoming a platform of choice for sports leagues and teams. Our Broadcast Disruptors Series partner Greenfly has\u00a0<\/span><\/span>pieced together and published nine strategies<\/a><\/span><\/span>\u00a0\u2013 and a host of examples \u2013 for building your presence and profile on the app.<\/span><\/span><\/p>\n

Fox turns to drones as Nascar returns
\n<\/span><\/span><\/strong>Nascar blasts back into action this weekend with a race behind closed doors at Darlington. While the Fox Sports broadcast crew of Mike Joy and four-time champion Jeff Gordon will call the race from Fox\u2019s studios, the broadcaster is preparing some new features for its coverage. It is believed to be upping its use of drone cameras, an option\u00a0made viable by the lack of fans in the grandstand. Fox Sports has utilised drone cameras, specifically racing drones capable of speeds up to 85 mph, to follow the action at the blue riband Daytona 500 for the past few years.<\/span><\/span>\u00a0<\/span><\/span>\u00a0\u00a0<\/span><\/span><\/p>\n

 <\/p>\n

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DISTRIBUTION<\/strong><\/p>\n

Virgin Media and O2 join forces in the UK
\n<\/span><\/span><\/strong>Last week\u2019s announcement that Liberty Global\u2019s Virgin Media will merge with Telefonica\u2019s O2 changes the UK telecommunications landscape. In particular, the combination of Virgin Media\u2019s broadband and entertainment content, and O2\u2019s mobile business appears to raise the pressure on BT at a time when the company is undergoing a major digital transformation. The deal has been valued at UK\u00a331.4 billion (US$38.9 billion) and is expected to close midway through next year.\u00a0<\/strong><\/span><\/span><\/p>\n

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\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":760,"menu_order":0,"template":"","categories":[19],"pathway":[],"topic":[],"sport":[],"class_list":["post-759","article","type-article","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business"],"acf":[],"yoast_head":"\nBroadcast Disruptors Bulletin: Unpicking the New York Jets\u2019 Draft content strategy; what Nascar and Bundesliga\u2019s return means for TV; and nine strategies for taming TikTok - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-unpicking-the-new-york-jets-draft-content-strategy-what-nascar-and-bundesligas-return-means-for-tv-and-nine-strategies-for-taming-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broadcast Disruptors Bulletin: Unpicking the New York Jets\u2019 Draft content strategy; 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