{"id":775,"date":"2020-03-26T00:00:00","date_gmt":"2020-03-26T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/broadcast-disruptors-bulletin-an-industry-in-flux-unleashing-the-potential-of-archive-and-broadcasters-react-to-olympic-postponement\/"},"modified":"2021-08-10T09:59:47","modified_gmt":"2021-08-10T09:59:47","slug":"broadcast-disruptors-bulletin-an-industry-in-flux","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-an-industry-in-flux\/","title":{"rendered":"Broadcast Disruptors Bulletin: An industry in flux; unleashing the potential of archive; and broadcasters react to Olympic postponement"},"content":{"rendered":"\n\n
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\n Mar 26, 2020 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: An industry in flux; unleashing the potential of archive; and broadcasters react to Olympic postponement<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-an-industry-in-flux\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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7 things you need to know today about the shifting sports media landscape <\/span><\/b><\/p>\n

By James Emmett and David Cushnan<\/h6>\n
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In partnership with:<\/p>\n

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If you haven’t already, sign up for free<\/a> <\/strong>to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

 <\/p>\n

Short form<\/strong><\/p>\n

Fifa\u2019s Chief Commercial Officer on unlocking the power of archive
\nEleven takes Belgian football exclusivity
\nBundesliga domestic rights sale on hold
\nBroadcasters react to Tokyo 2020 postponement
\nDeltatre makes commercial hires
\nWhisper hires ITV executive
\nFubo and FaceBank confirm merger<\/p>\n

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Long form<\/strong><\/p>\n

THE BIG PICTURE<\/strong><\/p>\n

Welcome, one and all, to the Broadcast Disruptors Bulletin, your fortnightly briefing on what\u2019s happening \u2013 or what\u2019s not \u2013 in the world of sports broadcast and media.<\/p>\n

This week\u2019s Bulletin is slightly condensed, for reasons you\u2019ll understand, but over the coming weeks we\u2019ll be aiming to deliver thoughts, perspectives, ideas and opinions from across the sports broadcast and media sector, so do let us know what you\u2019d like to read and who you\u2019d like to hear from.<\/p>\n

As you\u2019d expect, with many around the world stuck at home, streaming rates, podcast downloads and social media use are all experiencing sharp upticks, but today\u2019s not the day to bombard you with statistics and market predictions; there\u2019ll be time aplenty for that in the coming weeks and months. In the absence of live sport, we\u2019re already seeing all manner of creative solutions employed by broadcasters and rights holders around the world to fill schedules and satisfy viewers; we\u2019re seeing archives opened up, access to content reconsidered and virtual sports helping to fill the void.<\/p>\n

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PRODUCTION NOTES<\/b><\/p>\n

In the mixed zone with…Simon Thomas, Chief Commercial Officer at FIFA<\/strong>, discussing the organisation\u2019s new initiative, World Cup At Home, which sees it\u00a0streaming classic Fifa World Cup matches.<\/p>\n

What\u2019s the idea behind World Cup At Home?<\/strong>
\nThe World Cup at Home initiative or hashtag was really born out of the desire to help out football fans in a very unique time; sitting at home, no football, no live sport of any kind, and in many people, in many cases, no work \u2013 it’s not a great time for anyone. We have this incredible archive of matches from all the past Fifa World Cups \u2013 it’s valuable, it\u2019s interesting, and we thought it would be a way to best support these fans and promote football. We have a massive football community out there are we wanted to mobilise them, connect with them. That was the motivation behind it.<\/p>\n

It\u2019s pretty well known that just sticking games out there online doesn\u2019t necessarily bring huge audiences so we started thinking about how we could wrap it up into a more coherent marketing concept. We have eight million subscriptions on our YouTube channel, another six million on Weibo in China, we\u2019re active across all the social platforms so we thought about how we could draw all that together and create a real social media event \u2013 it might sound a bit ambitious, but a virtual tournament where over the next six weeks people should have a sense of anticipation about matches coming up. They\u2019re going to dip in and out, engage, chat and vote. The idea is to give fans the opportunity to vote for games they want to see, to chat about what they\u2019re seeing and getting them fully engaged. It\u2019s relief, in a way. Hopefully we\u2019ll be able to even switch some younger fans onto these incredible, classic World Cup matches from the past that maybe they haven\u2019t even known about until now.<\/p>\n

A lot of rights holders are looking at what archive rights they have and how they can engage fans in this way; what were the challenges you have had to negotiate to put this package out there?<\/strong><\/p>\n

We have been quick and the team\u2019s worked really hard on it over the last week or so, so, since the idea came up internally. You\u2019ve got to check all the legal things, there\u2019s commercial issues, technical ones. Commercially, you\u2019ve got to juggle the interests of rights holders, to make sure we\u2019re not treading on anyone\u2019s toes. Everyone is adopting a pretty positive, collegiate attitude to the current environment, pulling together and recognising that these are unique circumstances. At the same time, we have to recognise delayed matches aren\u2019t usually high demand and people tend to prefer shorter clips anyway, but in the current situation there\u2019s no live sport against it and we think people will want to fill that void with something good.<\/p>\n

The full interview with Simon Thomas is available here on the Leaders Sport Business podcast<\/a><\/em>.<\/p>\n

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RIGHTS WATCH<\/strong><\/p>\n

Pro League confirms Eleven exclusivity<\/strong>
\nEleven Sports has secured the domestic live broadcast rights to Belgium\u2019s Pro League for the next five seasons on an exclusive basis. The news, first revealed in February, was confirmed last week after the final club, Antwerp, agreed to the collective deal. According to reports, the deal is worth some US$112.2 million annually to the league and its 16 clubs. Eleven, meanwhile, has turned to esports during the current hiatus in live sport, broadcasting motorsport and football competitions for viewers in Portugal and Belgium last weekend.<\/p>\n

DFL defers Bundesliga rights sales<\/strong>
\nThe DFL, which runs the country\u2019s Bundesliga, has confirmed a delay to its latest domestic media rights tender. The organisation has received permission from Germany\u2019s Federal Cartel Office to push back the process until June. The DFL is preparing to market the rights to its top two divisions, split into seven live packages and seven highlights and short form packages, for the 2020-21 to 2024-25 seasons.<\/p>\n

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CONTENT\/PRODUCTION<\/strong><\/p>\n

NBC and Discovery react to Olympic postponement<\/strong>
\nThe two largest Olympic rights holders have reacted to the news that this summer\u2019s Tokyo Games have been postponed and will be held no later than the summer of 2021. A statement from US broadcaster NBC said: \u2018NBCUniversal is actively working with our advertising partners to navigate this postponement, and we\u2019re exploring all options to best serve their brands and our consumers this year, and into 2021.\u2019 Discovery, who through its Eurosport brand holds the primary rights across Europe, added: \u2018Discovery fully supports the IOC and the Tokyo 2020 Organizing Committee\u2019s plan to stage the Olympic Games in 2021 and to make every effort to ensure the well-being of spectators, athletes, staff and the international community. Our essential planning and deliverables are complete and will now shift into next year. We will continue to develop our products and offerings to best serve our customers and marketing partners in 2021.\u2019<\/p>\n

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THE JOBS BOARD<\/strong><\/p>\n

Deltatre makes new commercial hires
\n<\/span><\/span><\/strong>Deltatre has confirmed two new appointments to its commercial team. The streaming specialist has hired Adam Bigwood from WWE and Perform executive Adam Bowley. Bigwood, a former executive at the OSN network, ran WWE\u2019s international operations in the Middle East and North Africa and will head up Deltatre\u2019s commercial division, reporting in to Pete Burns, the Vice President of Commercial. Bowley has been hired as Commercial Manager, working the UK market. <\/span><\/span><\/p>\n

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DISTRIBUTION<\/strong><\/p>\n

Platforms reduce streaming quality across Europe
\n<\/strong>YouTube and Netflix are two of the major platforms to have reduced streaming quality in Europe for a period of 30 days in an effort to reduce pressures on internet traffic, with vast numbers of people locked down at home. It follows a call from European regulators to consider such action, as demand and traffic rises across the continent.<\/span><\/span><\/p>\n

Fubo and FaceBank announce merger<\/strong>
\nStreaming service Fubo TV is to merge with FaceBank Group, a company which specialises in the development of virtual and digital humans. Although billed officially as a merger, Fubo TV will become a subsidiary of Facebank Group while Facebank will take the FuboTV Inc. name. Facebank was originally known as Pulse Evolution and was responsible for creating holographic images of the likes of Tupac Shakur and Michael Jackson.<\/p>\n

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Thanks for reading this edition of the Broadcast Disruptors Bulletin. We\u2019ll have another for you a fortnight today; and if you haven\u2019t subscribed yet, do remember to opt-in here<\/a>.<\/strong><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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