{"id":7821,"date":"2022-05-05T16:39:00","date_gmt":"2022-05-05T16:39:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=article&p=7821"},"modified":"2022-05-11T16:41:42","modified_gmt":"2022-05-11T16:41:42","slug":"broadcast-disruptors-bulletin-the-case-for-channel-4-the-place-for-fifa-and-the-changing-face-of-bundesliga-matchdays","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-the-case-for-channel-4-the-place-for-fifa-and-the-changing-face-of-bundesliga-matchdays\/","title":{"rendered":"Broadcast Disruptors Bulletin: The case for Channel 4; the place for FIFA+; and the changing face of Bundesliga matchdays"},"content":{"rendered":"\n\n
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\n 5 May 2022 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: The case for Channel 4; the place for FIFA+; and the changing face of Bundesliga matchdays<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Technology & Innovation<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-the-case-for-channel-4-the-place-for-fifa-and-the-changing-face-of-bundesliga-matchdays\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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4 May 2022<\/strong><\/p>\n

Broadcast Disruptors Bulletin: what you need to know today about the shifting sports media landscape<\/p>\n

By James Emmett<\/a> and David Cushnan<\/a><\/h6>\n
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If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

Bulletin length: 2,801 words \u2013 it\u2019s an 8-minute read\u00a0<\/span>\u00a0<\/span><\/p>\n

Short form<\/strong><\/p>\n

Broadcast Disruptor of the week: Lucas von Cranach
\nJoin us for our new event experience in New York
\nThe case for Channel 4
\nFIFA+ launches with free model
\nDAZN finally makes its big bet
\nFresh Olympic content for broadcasters?
\nThe IOC publishes headline Tokyo 2020 stats
\nHow the Bundesliga approaches matchday with Andreas Heyden<\/p>\n

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Long form<\/strong><\/p>\n

LEADERS BROADCAST DISRUPTOR OF THE WEEK<\/strong><\/p>\n

Who?<\/strong> Lucas von Cranach
\nWhat?<\/strong> CEO and Founder, OneFootball
\nWhy?<\/strong> A momentous week for the football content company Cranach founded in 2008, as it completed a US$300 million Series D funding round, including investments from the likes of Animoca Brands and Dapper Labs. OneFootball, which bought Dugout in December 2020, currently has around 100 million users, but the funding round has also led to the formation of what Cranach calls a \u2018new and exciting joint venture\u2019, called OneFootball Labs, with Animoca Brands and Liberty City Ventures partnering to enable football clubs, leagues, federations and players to create new digital fan experiences on blockchain. \u2018When OneFootball was founded in 2008 as one of the first sports apps on the app store, we were at the forefront of the next evolution of the internet,\u2019 Cranach wrote in a Medium post announcing the news. \u2018And now, we want to bring the football industry with us as we shift to Web3, defining a new era of football fandom ad creating mutual benefits for everyone. We\u2019ve already built credibility and trust in the football ecosystem with the biggest clubs as our shareholders. We have the produce, the distribution, and most importantly, direct access to fans at scale who want a new model to enjoy and experience football.\u2019<\/p>\n

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THE BIG PICTURE<\/strong><\/p>\n

Thanks for your click and welcome to another edition of the Broadcast Disruptors Bulletin, breaking down what\u2019s essential across sports broadcasting, content creation, distribution and monetisation \u2013 and then building it back up again.\u00a0<\/span><\/p>\n

We enjoy all your correspondence, whether it\u2019s official news or unofficial gossip \u2013 keep emailing <\/span>james.emmett@leadersinsport.com<\/span><\/a> and <\/span>david.cushnan@leadersinsport.com<\/span><\/a>. We\u2019ll make sure it goes in the folder marked \u2018important\u2019.<\/span>\u00a0<\/span><\/p>\n

Last call for expressions of interest in our next Broadcast Disruptors Think Tank. We\u2019re back on the road for this one: destination, New York City, on Tuesday 17<\/span>th<\/sup><\/span> May. Drop us a note if you\u2019d like to be in the know and in the room with a group of senior executives from across sport and media.<\/span>\u00a0<\/span><\/p>\n

The Think Tank is part of a week of event experiences we\u2019re staging throughout the w\/c 16<\/span>th<\/sup><\/span> May, all under the <\/span>banner of 4SE<\/span><\/a> \u2013 the idea is to examine the changing relationship between sport, entertainment, lifestyle and culture. We\u2019ve got TikTok, we\u2019ve got Dapper Labs and we\u2019ve got a few surprises in store. If you\u2019re in town or you\u2019d like to know more, <\/span>do get in touch<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

It\u2019s time to start talking about Channel 4 as a serious player in the UK sports rights market. The broadcaster has over the past few years carefully and creatively upped its sports output, striking opportunistic simulcast deals with Sky Sports to broadcast the 2019 men\u2019s cricket World Cup final and last season\u2019s championship-deciding Formula One race, as well as with Amazon Prime Video for Emma Raducanu\u2019s US Open final.\u00a0<\/span>\u00a0<\/span><\/p>\n

Moreover, it has carved out live free-to-air packages in both codes of rugby, the Champions Cup and Superleague; last year it signed a late deal to screen England\u2019s series against India, returning Test cricket to terrestrial TV in the UK for the first time since 2005; earlier this year, it surprisingly nabbed the rights to the Fifa Club World Cup, showing Chelsea\u2019s victory in Abu Dhabi live; Formula One highlights have become a primetime staple on Sunday evenings; since 2012, its coverage of the Paralympics and para-sports has been genuinely groundbreaking.<\/span>\u00a0<\/span><\/p>\n

Its latest move is to secure the rights to live England men\u2019s football in the UK for the next two years, including Nations League games, Euro 2024 qualifying matches and friendlies. In all, the broadcaster \u2013 publicly owned and funded by advertising, but, despite major opposition in the media sector, facing the prospect of being privatised by the UK government \u2013 will show 20 live games until 2024.<\/span>\u00a0<\/span><\/p>\n

It\u2019s an admirable commitment to sport you won\u2019t find everywhere.<\/span>\u00a0<\/span><\/p>\n

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THE TICKER<\/strong><\/p>\n

Prime Video to broadcast ONE Championship<\/span><\/a> \/\/ <\/span>W Series switches to Sky Sports<\/span><\/a> \/\/ <\/span>Astro renews Premier League rights in Malaysia<\/span><\/a> \/\/ <\/span>Perrette to lead global streaming at Warner Bros. Discovery<\/span><\/a> \/\/ <\/span>Fox debuts drones in USFL coverage<\/span><\/a> \/\/ <\/span>Warriors launch new entertainment and content division<\/span><\/a> \/\/ <\/span>DAZN hires new CTO<\/span><\/a> \/\/ <\/span>FIS plots changes to ski sports broadcast rights<\/span><\/a> \/\/ <\/span>Viaplay adds national team football to UK package<\/span><\/a> \/\/ <\/span>Sinclair gets serious around DTC with new board<\/span><\/a> \/\/ <\/span>Spotify\u2019s Head of Talk to depart<\/span><\/a> \/\/ <\/span>PGA Tour expands AR partnership with Quintar<\/span><\/a>\u00a0<\/span><\/p>\n

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EYES ON THIS<\/strong> – Watch how these three things develop to understand the future<\/em><\/p>\n

(More) Plus points<\/strong>: A good or bad few weeks for streaming platforms? Hard to say: Netflix is (perhaps for the first time) challenged; CNN+ is no more, having fallen into the yawning gap between two divergent corporate strategies. And yet, the launch of FIFA+, the unimaginatively named but at first glance really quite impressive new streaming platform from world football\u2019s governing body, feels like a positive. FIFA gets much bad press but its quiet and careful development of FIFA+ has, it seems, delivered \u2013 the result is a crisp initial user experience and a vast library of live (over 29,000 men\u2019s matches and 11,000 women\u2019s games this year alone), archive and original content. According to Dave Roberts, one of the key figures in the platform\u2019s development, speaking on something called the <\/span>Unofficial Partner podcast<\/span><\/a>, FIFA has so far reached out to around 110 of its 211 national member associations to understand how each of them can best leverage the large global audience the service expects to build. That model is also noteworthy: FIFA+ is (for now at least) free, with no requirement to submit personal details (for now at least). Instead, it will be funded \u2013 in order to, in Roberts\u2019 words \u201cwash its face\u201d \u2013 through advertising and sponsorship.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u00a0<\/span><\/p>\n

DAZN\u2019s big bet: <\/strong><\/span>After much speculation, following the appointment of Entain executive Shay Segev as the streaming service\u2019s new CEO, DAZN has finally confirmed a significant step into betting. Expect a soft launch later this year of the DAZN Bet service, to coincide with the start of the European football seasons. A more piecemeal, gradual approach will have to be taken in the United States, where DAZN\u2019s core product is its boxing business but where sports betting legislation is determined on a state-by-state basis. \u201cThat\u2019ll be a major part of our business going forward,\u201d Joe Markowski, DAZN\u2019s EVP, Global Platform told The MMA Hour earlier this week. \u201cIt\u2019ll be led out of our major markets, Germany, the UK, Spain, Italy \u2013 it\u2019s probably easier to roll out in different parts of the world [to the US] where betting is more evolved. Businesses are looking for new ways to develop relationships with consumers and find ways to make our products more sticky with different services. I think that\u2019s the next phase of OTT, how we can make the experience of watching on a streaming platform significantly better and different to watching on traditional, linear television. The criticism I would make of our business \u2013 and the industry of sports streaming more broadly \u2013 is what have we actually done fundamentally to change the consumer experience? Ten years ago if you were watching any sports broadcast on ESPN or Sky Sports, you\u2019d have done so sitting back, watching the linear channel. That\u2019s what most people still do now; there\u2019s not a significant change in terms of the user experience. What we have the opportunity to do now with new technologies and the reduction of latency is to make that experience significantly better than watching on a linear platform. Betting, watching with friends, alternative broadcast streams \u2013 what we\u2019re doing with Canelo and Barstool Sports this week \u2013 are other things we can layer into the broadcasts that traditional linear television cannot do. That\u2019s where I think you significantly enhance the quality of the user experience and that\u2019s where the consumer, the viewer, the fan, ultimately gets more value out of a product like ours than a traditional linear television network.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u00a0<\/span><\/p>\n

Olympics: <\/strong><\/span>Three intriguing developments in the Olympics world in recent weeks, each with potential broadcasting and production ramifications. First, the International Olympic Committee announced it will be grouping Olympic qualifying for four sports \u2013 BMX freestyle, skateboarding, sport climbing and new sport breaking – in a series of three festivals, in the build-up to Paris 2024. Second, the IOC confirmed last week it is in discussions with Singapore about hosting a \u2018festival of virtual sports and gaming\u2019 early next year, the next iteration of its Olympic Virtual Series. There is no detail yet about whether those events might be packaged up for existing Olympic broadcast rights holders, or, in the case of the qualifiers, whether each respective international federation will retain the ability to sell the rights. Nor too, have the broadcast plans around the virtual sports event been finalised \u2013 although it seems certain that Olympic Broadcasting Services will be engaged to ensure the final products have the Olympic production values. This is also additional content that can be packaged up for the Olympic Channel. Perhaps most intriguing \u2013 and controversial \u2013 is the third development, this week\u2019s news that the UIPM, governing body of modern pentathlon, is to trial obstacle racing as the new fifth element of the modern pentathlon. The sport had previously announced that a replacement would be sought for showjumping, as it battles for relevance (read: its future as an Olympic sport). A 21-strong working group has been mulling over potential additions. The group includes sports broadcasting heavyweights Peter Hutton and David Hill, International Sports Broadcasting CEO Ursula Romero and former IOC Broadcast Rights Director Michael Payne. As the latter hinted at, following the initial working group meeting in January, making modern pentathlon a more attractive proposition for broadcasters should be high on the list of priorities. \u201cI think it\u2019s important to also broaden the whole discussion and review that one is not just looking at the replacement discipline, but at the overall presentation of your sport,\u201d Payne said. \u201cDon\u2019t just look at what sport you\u2019re adding but how it\u2019s all integrated to create the best possible narrative presentation structure to the broadcaster.\u201d<\/span>\u00a0<\/span><\/p>\n

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THE NUMBERS<\/strong><\/p>\n

The International Olympic Committee has published coverage highlights in selected markets from last year\u2019s rescheduled Tokyo 2020 Games.\u00a0\u00a0<\/span><\/p>\n

Japan<\/u><\/span>\u00a0<\/span><\/p>\n