{"id":859,"date":"2018-08-21T00:00:00","date_gmt":"2018-08-21T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/meet-the-shortlist-innovation\/"},"modified":"2021-08-10T10:00:11","modified_gmt":"2021-08-10T10:00:11","slug":"meet-shortlist-innovation","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-innovation\/","title":{"rendered":"Meet the Shortlist: Innovation"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Meet_innovation_100x535-1.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Aug 21, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Meet the Shortlist: Innovation<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/uncategorized\/\" rel=\"tag\">Uncategorized<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-innovation\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-innovation\/&#038;text=Meet the Shortlist: Innovation\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Meet the Shortlist: Innovation. https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-innovation\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-innovation\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">For the second episode in our series, we explore the work of the Leaders Sports Awards, Innovation category Shortlist.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p><span class=\"TextRun SCXW207581820\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW207581820\">The quest to differentiate, to come up with something new, seek out a gap in the market, carve out a niche or put a fresh twist on an established idea is constant for sports teams, leagues and brands. But coming up with something genuinely innovative and impactful in a crowded, competitive marketplace is not the work of a moment, as is neatly demonstrated by the final six contenders in the Leaders Sports Awards Innovation category. The following have been whittled down by our gang of judges; the winner will be revealed on Tuesday 9<\/span><\/span><span class=\"TextRun SCXW207581820\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW207581820\" data-fontsize=\"11\">th<\/span><\/span><span class=\"TextRun SCXW207581820\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW207581820\">\u00a0October in London.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/leaders-sports-awards\/the-evening\/\"><button>Join them on the night<\/button><\/a><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18673\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/FC-Bayern-Munich.jpg\" alt=\"\" width=\"1041\" height=\"783\" \/><\/p>\n<h3><strong><span class=\"TextRun SCXW64861857\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW64861857\">FC Bayern\u00a0<\/span><\/span><span class=\"TextRun SCXW64861857\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"SpellingError SCXW64861857\">HackDays<\/span><\/span><span class=\"TextRun SCXW64861857\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW64861857\">\u00a0\u2013 Shape Innovation Together<br \/>\nby FC Bayern Munich<br \/>\n<\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW203288461\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW203288461\">In January, FC Bayern invited 228 people from 43 countries to participate in its inaugural\u00a0<\/span><\/span><span class=\"TextRun SCXW203288461\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"SpellingError SCXW203288461\">HackDays<\/span><\/span><span class=\"TextRun SCXW203288461\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW203288461\">, working together on a future fan experience over four days at the Allianz Arena. The club and its partners \u2013 Telekom, Adidas, Audi, SAP, Siemens and DHL created seven specific challenges around themes including virtual and augmented reality and innovative fan activations. As part of the event and within the challenges, FC Bayern assisted mentors with lightning talks, ideas, team building, presentation, prototyping and access to a tech library via the help of\u00a0<\/span><\/span><span class=\"TextRun SCXW203288461\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"SpellingError SCXW203288461\">UnternehmerTUM<\/span><\/span><span class=\"TextRun SCXW203288461\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW203288461\">, a Munich-based innovation centre, and DLD. The club also paid for the travel costs of the participants.<\/span><\/span><span class=\"EOP SCXW203288461\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18689\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/220px-FC_Bayern_M\u00fcnchen_logo_2017.svg-e1534865625244.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18674\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/Fanatics.jpg\" alt=\"\" width=\"1458\" height=\"886\" \/><\/p>\n<h3><strong><span class=\"TextRun SCXW245044337\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW245044337\">Introducing Vertical Commerce to the Global Licensed Sports Industry<br \/>\nby Fanatics<\/span><\/span><span class=\"EOP SCXW245044337\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW176380155\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW176380155\">Fanatics has transformed the licensed sports industry by identifying gaps in the market and establishing its innovative concept of vertical commerce or \u2018v-commerce\u2019, completely changing the way apparel and fan merchandise is designed and distributed. The model has transformed an industry previously known for long lead-times by combining a new technology platform and rapid supply chain with on-demand manufacturing and distribution capabilities, in an effort to better service the real-time demands of the modern sports fan. The company is now turning its focus to providing global partners with the same capabilities that it has established across the North American sports market.<\/span><\/span><span class=\"EOP SCXW176380155\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18675\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/Fanatics-Logo-White-e1534863730506.png\" alt=\"\" width=\"220\" height=\"47\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18676\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/WWE.jpg\" alt=\"\" width=\"960\" height=\"960\" \/><\/p>\n<h3><strong>Mixed Match Challenge<br \/>\n<\/strong><strong>by WWE<\/strong><\/h3>\n<p><span class=\"TextRun SCXW228954373\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW228954373\">In early 2018, WWE teamed up with Facebook to deliver WWE Mixed Match Challenge, a first-of-its-kind live original programme on the new Facebook Watch platform. The strategic partnership resulted in the first live professional sports show to be streamed on Facebook Watch and gave WWE a new method for video distribution. In the 12-episode weekly series, WWE reimagined its brand of in-ring action, positioning teams of WWE Superstars in a unique tournament inside the \u2018squared circle\u2019 while fostering interactivity via Facebook\u2019s native features and WWE\u2019s digital and social platforms for viewers.<\/span><\/span><span class=\"EOP SCXW228954373\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18677\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/WWE-e1534864044504.png\" alt=\"\" width=\"65\" height=\"60\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18672\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/NextGen-ATP-Finals.jpg\" alt=\"\" width=\"1118\" height=\"796\" \/><\/p>\n<h3><strong>Next Gen ATP Finals<br \/>\n<\/strong><strong>by ATP<\/strong><\/h3>\n<p><span class=\"TextRun SCXW103552493\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW103552493\">The Association of Tennis Professionals (ATP) created a new season-ending event for the world&#8217;s best 21-and-under players, the 2017 Next Gen ATP Finals in Milan, in partnership with the Italian Tennis Federation and the Italian National Olympic Committee. The event was designed as a platform to promote the future stars of men\u2019s tennis at a time when many of the sport\u2019s iconic stars are approaching the end of their careers. It also targeted a younger demographic and provided a stage to trial rule changes and innovation \u2013 first-to-four-game sets, no lets, a shot clock, free movement in the crowd and player coaching among them \u2013 in an otherwise tradition-rich sport that has historically proven to be resistant to change.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18690\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/ATP_World_Tour_logo-e1534865656941.png\" alt=\"\" width=\"90\" height=\"103\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18683\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/IN0088.04-Nike-Connected-Jersey.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<h3><strong>Nike NBA Connected Jersey<br \/>\n<\/strong><strong>by Nike and AKQA<\/strong><\/h3>\n<p><span class=\"TextRun SCXW263941649\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW263941649\">When Nike became the NBA\u2019s official apparel sponsor, one of the company\u2019s aims way to bring fans closer to the game. Its Connected Jersey does so by giving the wearer a direction connection to the name on their back. By tapping a smartphone to\u00a0<\/span><\/span><span class=\"TextRun SCXW263941649\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"SpellingError SCXW263941649\">NikeConnect<\/span><\/span><span class=\"TextRun SCXW263941649\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW263941649\">\u00a0technology in the jersey\u2019s label, fans are able to unlock exclusive content, offers and experiences such as courtside tickets. The experience is customised for every player in the league and evolves from fan engagement throughout the season, giving fans an enhanced window on the game and players a direct connection back to their fans.<\/span><\/span><span class=\"EOP SCXW263941649\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18682\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/Nike-e1534864335838.png\" alt=\"\" width=\"110\" height=\"40\" \/>\u00a0 \u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18681\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/Akqa-e1534864321882.png\" alt=\"\" width=\"100\" height=\"49\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18691\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/IN0107.01-Its-not-mens-or-womens-football_-its-just-foot.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<h3><strong><span class=\"TextRun SCXW223669646\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW223669646\">Same City, Same Passion, It\u2019s Not Men\u2019s or Women\u2019s Football, it\u2019s Just Football<\/span><\/span> <\/strong><br \/>\n<strong>by Manchester City FC<\/strong><\/h3>\n<p><span class=\"TextRun SCXW170295431\" lang=\"EN-GB\" xml_lang=\"EN-GB\"><span class=\"NormalTextRun SCXW170295431\">In January 2018, Manchester City launched Same City, Same Passion, a club-wide campaign focused on promoting women&#8217;s football by demonstrating that the same skills, same excitement and same passion exist wherever a ball is kicked. Fuelled by research showing that only 13% of FIFA\u2019s member associations believed women\u2019s football was perceived as a quality sport, the club decided to merge its social media channels to put the best moments of the women\u2019s game in front of a greater audience to show that the quality of the sport does not change based on who is playing it. City created a social media campaign highlighting the similarities between men\u2019s and women\u2019s football, which has generated over 3.4 million views and 34,000 interactions across the club\u2019s social channels.<\/span><\/span><span class=\"EOP SCXW170295431\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18692\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/Manchester_City_FC-e1534867784230.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>For the second episode in our series, we explore the work of the Leaders Sports Awards, Innovation category Shortlist.<\/p>\n","protected":false},"featured_media":860,"menu_order":0,"template":"","categories":[1],"pathway":[],"topic":[],"sport":[],"class_list":["post-859","article","type-article","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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