{"id":863,"date":"2018-08-07T00:00:00","date_gmt":"2018-08-07T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/meet-the-shortlist-content-creation\/"},"modified":"2021-08-10T10:00:12","modified_gmt":"2021-08-10T10:00:12","slug":"meet-shortlist-content-creation","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-content-creation\/","title":{"rendered":"Meet the Shortlist: Content Creation"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Meet_ContentCreation_100x535.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Aug 07, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Meet the Shortlist: Content Creation<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-content-creation\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-content-creation\/&#038;text=Meet the Shortlist: Content Creation\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Meet the Shortlist: Content Creation. https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-content-creation\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-content-creation\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">First in the series, Meet the Shortlist will explore the Leaders Sports Awards finalists ahead of the big night this October, and give you a direct insight into their work.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p><strong>As distribution becomes easier, across a host of platforms, sports organisations across the world increasingly resemble media houses: teams and leagues are tooling up, investing in creative talent and devoting increasing resource to content production. Brands are doing the same, in order to activate partnerships more effectively and strategic partnerships with platforms and publishers are being formed, to engage existing fans and attract new ones. It is therefore no surprise that the Leaders Sports Awards Content Creation category has been hotly contested, with submissions from all corners of the industry. Ahead of the big night on Tuesday 9\u00a0October, these are our judges\u2019 final six.<\/strong><\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/leaders-sports-awards\/the-evening\/\"><button>Join them on the night<\/button><\/a><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-18325\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/THISISMYHOUSE-1-1024x680.jpg\" alt=\"\" width=\"1024\" height=\"680\" \/><\/p>\n<h3><strong>#THISISMYHOUSE<br \/>\nby FIBA<\/strong><\/h3>\n<p>World basketball governing body FIBA created the #ThisIsMyHouse digital campaign to promote its new World Cup qualification system, following the launch of the FIBA Basketball World Cup qualifiers. The campaign was designed with national federations, broadcasters, influencers and media partners across 85 nations and took fans on a journey from being \u2018aware\u2019 to advocating and sharing. Some 59 partners have collaborated on the campaign to date, while venues are 84% full, over 300,000 attend each window of games and impressions have grown to 1.49 billion. Video views, meanwhile, doubled between last November and February, reaching 60 million.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18408\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/FIBA-1-e1533820484177.png\" alt=\"\" width=\"50\" height=\"101\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"TEZ3O4Oe5GqqSCp5BXvS0bo7JCaeLPNayrF8x9dwgUwRxkQlcU4jtfBQmEHhPAIb3tsgDip2h0cWumJ6276\"><iframe loading=\"lazy\" title=\"European Tour - Access All Areas 2017\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3yu3q75_ktk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h3><strong>Access All Areas<br \/>\nby European Tour<\/strong><\/h3>\n<p style=\"text-align: left;\">The European Tour\u2019s social media campaign showcases the characters and cultures on tour and is designed to engage new, younger audiences while delivering significant media value for partners. A dedicated in-house team took eight video concepts from brief through ideation to execution, and aligned them with its global network of golfers, social influencers, broadcasters and key digital media. The content campaign has delivered 40 million views through social platforms alone, resulting in significant social media value for the European Tour and its partners.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18409\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/European-Tour-e1533820588636.png\" alt=\"\" width=\"100\" height=\"69\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"a3RTpuqEeXZPScl6z5iWBN914vtHOVhyDGYkF7d82sIQfKjMU0ogbJnmxrA\"><iframe loading=\"lazy\" title=\"Jeff &amp; Kammy&#039;s Journey to Croker: Episode 1 &#039;Hit The Road Jeff&#039; - AIB GAA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SI0rTOmEZyU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h3><strong>Backing Club and Country #TheToughest<br \/>\nby AIB, Wilson Hartnell and Rothco<\/strong><\/h3>\n<p>AIB is Ireland\u2019s largest retail bank community and has been a partner of the Gaelic Athletic Association (GAA) for 27 years. In 2017, whilst in the midst of fierce competition for share of the online wallet, AIB sought to engage customers on digital by leveraging its GAA sponsorships to create entertaining content fans would want to watch. Amid a post-Ireland bailout restriction on marketing spend, the content, put together with the help of Dublin based PR and communications agency Wilson Hartnell and creative agency Rothco, was designed to appeal both to GAA and non-GAA fans alike.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18410\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/AIB-new-e1533820644239.png\" alt=\"\" width=\"80\" height=\"80\" \/>\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18412\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/Wilson-Hartnell-new-e1533820736965.png\" alt=\"\" width=\"80\" height=\"80\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18413\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/Rothco-Black-e1533820978212.png\" alt=\"\" width=\"300\" height=\"57\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18424\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/Square_JVHoldingFig_1200x675.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\n<h3><strong>IttyBittyBallers<br \/>\nby Toronto Raptors and GoDaddy Canada<\/strong><\/h3>\n<p>As part of domain registrar GoDaddy\u2019s partnership with the Toronto Raptors NBA team, a content-based campaign was created around the concept of a Raptors player, seven-foot centre Jonas Valanciunas, becoming a fictitious small business owner looking to grow his company utilising GoDaddy and its New Website Builder tool. The company, given the name IttyBittyBallers, produced and sold minuture figures of Valanciunas, while the campaign was executed by GoDaddy, which built a full-scale marketing plan to build awareness and drive traffic to the ittybittyballers.ca website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18414\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/Toronto_Raptors-e1533821052383.png\" alt=\"\" width=\"80\" height=\"80\" \/>\u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18415\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/GoDaddy-e1533821102197.png\" alt=\"\" width=\"200\" height=\"56\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"bf4KgOm69xIHl5n8hikAuPwQqFaZLeMocNGWVStXBEv1sTd2zDy\"><iframe loading=\"lazy\" title=\"Welcome to our \u26bd\ufe0f Vlog \ud83d\udc9a Eunice, Laura, Lisa &amp; Sarah \ud83d\udc9a \ud83d\udc49\u25b6\ufe0f Ep1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5jQjs2AWSrI?start=24&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h3><strong>Press Play: A Football First<br \/>\nby UEFA Together #WePlayStrong<\/strong><\/h3>\n<p>Press Play is a weekly vlog series created by UEFA, European football\u2019s governing body, focusing on the lifestyles of four professional football players \u2013 Scotland and Arsenal\u2019s Lisa Evans, FC Basel\u2019s Eunice Beckmann, FFC Turbine Potsdam and Austria\u2019s Sarah Zadrazil and Austria and FFC Frankfurt\u2019s Laura Feiersinger. The players are best friends, despite playing for different clubs in different countries, and the series aims to position them as accessible role models for youngsters across Europe, as part of UEFA\u2019s wider #WePlayStrong effort to transform perceptions of women\u2019s football and encourage participation. The players shot all the footage themselves, providing exclusive behind-the-scenes access to their training and match routines and all aspects of their daily lives.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18416\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/UEFA_WPS_Wordmark_Outlined_Turquoise_CMYK_Linear-2-e1533821146943.png\" alt=\"\" width=\"269\" height=\"43\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"fGaRwdNCWX2DJBHeyS0ATPiq6jvmU37t\"><iframe loading=\"lazy\" title=\"Zlatan Ibrahimovic: The Universe&#039;s Best Fortune Teller\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IAJkayDjdoE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h3><strong>#zLAtan<br \/>\nby LA Galaxy<\/strong><\/h3>\n<p>The signing of Swedish football star Zlatan Ibrahimovi\u0107 by Major League Soccer club LA Galaxy in March saw Galaxy\u2019s marketing, communications and digital department develop an announcement campaign designed to drive cultural relevance and maximise revenue opportunities for the team, its StubHub Center home venue and parent company AEG. Specific content, distributed across a host of digital platforms,\u00a0 included an announcement video featuring Ibrahimovi\u0107 and a live lion, a full page advert in the LA Times with the words \u2018Dear Los Angeles, you\u2019re welcome\u2019 and his signature, plus an out-of-home campaign involving strategically positioned billboards in Hollywood mirroring a movie nominee.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18423\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/LA_Galaxy-e1533821951168.png\" alt=\"\" width=\"100\" height=\"124\" \/><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>First in the series, Meet the Shortlist will explore the Leaders Sports Awards finalists ahead of the big night this October, and give you a direct insight into their work.<\/p>\n","protected":false},"featured_media":864,"menu_order":0,"template":"","categories":[25,19],"pathway":[],"topic":[],"sport":[],"class_list":["post-863","article","type-article","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-digital-media-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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