{"id":865,"date":"2019-07-19T00:00:00","date_gmt":"2019-07-19T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-in-shanghai-the-notes\/"},"modified":"2022-03-18T12:22:27","modified_gmt":"2022-03-18T12:22:27","slug":"leaders-in-shanghai-the-notes","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/leaders-in-shanghai-the-notes\/","title":{"rendered":"Leaders in Shanghai: The notes"},"content":{"rendered":"\n\n
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\n Jul 19, 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Leaders in Shanghai: The notes<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Strategy & Commercialisation<\/a> <\/div>\n
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8 lessons from the Leaders Sport Business Summit, Shanghai.<\/p>\n \n \n \n

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Leaders\u2019 third visit to China this week coincided with the Premier League\u2019s annual trip to China. The two days of the Sport Business Summit in Shanghai saw senior executives from international organisations like F1, Nike, the Philadelphia 76ers, Manchester City and the NBA mingling with the brightest and best minds in the Chinese sports industry, including senior figures from the China Basketball Association League, PP Sports, Nenking Group, Super Sports Media and Yao Capital.<\/h4>\n

By David Cushnan<\/h6>\n

Here are our on-the-ground notes \u2013 eight for luck – from the Kerry Hotel.<\/p>\n

Like father, like son<\/strong><\/p>\n

First out of the traps and on-stage on day one in Shanghai was the father-son combo of Ma Guoli and Michael Ma, joined by NBA China CEO Derek Chang to discuss the past, present and future of Chinese sports media. Ma Guoli, a veteran of CCTV5, the Beijing 2008 local organising committee and Infront among several others, is a revered figure in the Chinese sports industry. He is currently a special advisor to the Commissioner of the China Basketball Association \u2013 a certain Yao Ming – and his views are always highly sought. \u201cSport in China and elsewhere has to pay tribute to new media,\u201d he opined during the session. \u201cWhat we don\u2019t know is a very good path to quick returns, by subscription or advertising. In future, it is the bunch of players which have established a business model who will make a mark in the market.\u201d Chang, meanwhile, mused on the power of short-form video as a hook for young Chinese fans, while reporting average viewing figures for NBA games in China last season at 15 to 20 million, with 21 million tuning in for the deciding game six of the finals between Toronto Raptors and Golden State Warriors.<\/p>\n

More ways to feel miserable<\/strong><\/p>\n

Fresh off the early train from Nanjing, where Manchester City played in the Premier League Asia Trophy on Wednesday evening, City Football Group CEO Ferran Soriano deftly fielded questions on a host of topics from Leaders\u2019 Founder Jimmy Worrall. CFG\u2019s network of clubs around the world now numbers seven, with the latest acquisition in China earlier this year. With such a geographical spread of clubs, Soriano\u2019s biggest challenge tends to be Saturdays, when he wakes up early in Manchester and takes in games throughout the day featuring CFG-owned teams in Australia, Japan, England, Spain and the United States. As he puts it: \u201cEvery weekend we have seven chances to feel miserable\u201d. He outlined CFG\u2019s global-local model, where central commercial and technical teams support the clubs with off and on-pitch matters. Uniquely, CFG can provide a fan in Melbourne or New York with two offerings: Manchester City and a local club brand, with its own carefully cultivated local feel. As for where might be next, Soriano wasn\u2019t telling other than to confirm that CFG is interested in other markets, adding: \u201cWe\u2019re not interested in having 100 clubs; maybe it\u2019s seven, maybe it\u2019s ten.\u201d<\/p>\n