{"id":8676,"date":"2022-05-26T16:57:00","date_gmt":"2022-05-26T16:57:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=article&p=8676"},"modified":"2022-06-06T17:04:38","modified_gmt":"2022-06-06T17:04:38","slug":"broadcast-disruptors-bulletin-how-w-series-reset-its-broadcast-strategy-pressure-in-the-subscription-system-and-bill-simmons-takes-the-reins-at-spotify","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-how-w-series-reset-its-broadcast-strategy-pressure-in-the-subscription-system-and-bill-simmons-takes-the-reins-at-spotify\/","title":{"rendered":"Broadcast Disruptors Bulletin: How W Series reset its broadcast strategy; pressure in the subscription system; and Bill Simmons takes the reins at Spotify"},"content":{"rendered":"\n\n
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\n 26 May 2022 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: How W Series reset its broadcast strategy; pressure in the subscription system; and Bill Simmons takes the reins at Spotify<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-how-w-series-reset-its-broadcast-strategy-pressure-in-the-subscription-system-and-bill-simmons-takes-the-reins-at-spotify\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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26 May 2022<\/strong><\/p>\n

Broadcast Disruptors Bulletin: what you need to know today about the shifting sports media landscape<\/p>\n

By James Emmett<\/a> and David Cushnan<\/a><\/h6>\n
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If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

Bulletin length: 1,925 words \u2013 it\u2019s a 7-minute read<\/p>\n

Short form<\/strong><\/p>\n

Broadcast Disruptor of the week: F1\u2019s Dean Locke
\nGet your entries in for the Leaders Sports Awards
\nPressure on the subscriptions model
\nHow Fifa is aligning its gaming and OTT strategies
\nBill Simmons to oversee global sport at Spotify
\nConan O\u2019Brien sells podcast business to SiriusXM
\nTalkSport and BBC split Premier League rights again
\nNielsen\u2019s snapshot of US consumer trends
\nInside the W Series broadcast strategy with Catherine Bond Muir<\/p>\n

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Long form<\/strong><\/p>\n

LEADERS BROADCAST DISRUPTOR OF THE WEEK<\/strong><\/p>\n

Who?<\/strong> Dean Locke,
\nWhat?<\/strong> Director of Broadcast and Media, F1
\nWhy?<\/strong> Driving a culture of live broadcast innovation<\/p>\n

Locke has one of the most challenging jobs in live sports production, directing Formula One\u2019s race broadcasts. The sport has received plenty of plaudits in recent times for its enhanced digital content strategy and, of course, Drive to Survive. But steadily, impressively, F1\u2019s live production has continually been tweaked and improved \u2013 fresh camera angles to emphasise speed, informative and smartly visualised graphics detailing timings, gaps and car performance and, notably, the introduction of helmet cam this season have all added to the show. Locke is at the forefront, calling the shots and ensuring that the narrative of a race plays out on screen for the global audience. Clearly, he is also leading a team willing to innovate and try new things, even if they don\u2019t always work. One such example was in evidence last weekend, at the Spanish Grand Prix, when F1 trialled a live drone cam. It\u2019s fair to say there is room for improvement \u2013 the drone was only able to operate on the circuit infield, due to regulations set by world motorsport\u2019s governing body, and the resulting shots of the cars were, to say the least, poor. Nonetheless, the willingness to try \u2013 and sometimes fail \u2013 to provide new perspectives under such a global spotlight can only be admired. The next time you see a drone cam at an F1 race, you can expect the final result to be significantly better.<\/p>\n

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THE BIG PICTURE<\/strong><\/p>\n

This is the Broadcast Disruptors Bulletin, your regular briefing on who\u2019s uploading, downloading and influencing in the sports broadcast and content space. Thanks for spending a little of your day with us \u2013 and do forward this on to your best colleague so they can get it direct-to-inbox next time; sharing is caring.\u00a0<\/span><\/p>\n

Keep your news and views coming, too. We\u2019re at <\/span>james.emmett@leadersinsport.com<\/span><\/a> and <\/span>david.cushnan@leadersinsport.com<\/span><\/a> and we check our inboxes regularly.<\/span>\u00a0<\/span><\/p>\n

Whilst you\u2019re at it, don\u2019t forget about another important deadline on the road to this September\u2019s Leaders Sports Awards. Tomorrow evening (Friday, 23.59 BST) is when nominations close for this year\u2019s company categories and our annual Leaders Under 40 class.<\/span>\u00a0<\/span><\/p>\n

We\u2019ve got awards in all the key categories, notably Content Creation \u2013 where Drive to Survive from F1, Netflix and Box to Box Films \u2013 took the honours in 2021, and Fan Experience, where the NBA\u2019s next gen telecast won big last year.<\/span>\u00a0<\/span><\/p>\n

Head <\/span>here<\/span><\/a> for all the entry information and key criteria. And best of luck to you all. Awards night, at London\u2019s Natural History Museum is on Tuesday 27<\/span>th<\/sup><\/span> September, part of Leaders Week London.\u00a0<\/span>\u00a0<\/span><\/p>\n

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THE TICKER<\/strong><\/p>\n

Premier Sports to broadcast Uefa national team games<\/span><\/a> \/\/ <\/span>Tom Brady signs for Fox Sports<\/span><\/a> \/\/ <\/span>DAZN re-ups with Golden Boy<\/span><\/a> \/\/ Cohen and Mao promoted at Octagon<\/a><\/span> \/\/ <\/span>IMG confirms 12 year RFL and Super League deal<\/span><\/a> \/\/ <\/span>BT Group and Warner Bros. Discovery close on JV<\/span><\/a> \/\/ <\/span>Disney signs up for latest XFL reboot<\/span><\/a> \/\/ NENT formally changes name to ViaPlay Group<\/a><\/span> \/\/\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

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EYES ON THIS<\/strong> – Watch how these three things develop to understand the future<\/em><\/p>\n

Pressure in the system: <\/strong>The pressure in the media and content subscription model system has been increasing for some time, as more and more services have sprouted up in previous years \u2013 major streaming services from broadcasters, media and audio providers, direct-to-consumer products from leagues, teams and events, as well as niche, independent offerings via the likes of Substack and Patreon \u2013 but the cost of living crisis being experienced in many parts of the world feels like it may be about to take a real stranglehold. One British building society, Nationwide, has this week reported that spending on subscriptions (via card transactions) has dropped by 10 per cent month-on-month. Spending on subscriptions also fell 2% this April compared to April 2021. For comparison, spending on dating has also dropped by 10% month-on-month, while charity donations fell 16% (although in the latter case spending remains 17% higher than in April 2021). There was also an 8% drop in spending on TV, phone and broadband in April, compared to March (a 12% drop compared to April 2021). The warnings signs for anyone invested in a subscription product appear to be clear.<\/span>\u00a0<\/span><\/p>\n

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Game on:<\/strong><\/span> The somewhat acrimonious end of Fifa\u2019s long-term relationship with EA Sports will splinter the football video games marketplace yet further, but in revealing its new non-exclusive gaming strategy world football\u2019s governing body has offered further clues to how critical its new FIFA+ streaming platform is to its future plans. Fifa plans to work with a range of partners on a new set of games in 2022 and 2023, and says it is \u2018currently engaging with leading game publishers, media companies and investors\u2019 in relation to a new simulation title for 2024, effectively in replacement of its EA Sports partnership. That new gaming model has been developed in parallel with FIFA+, which launched last month. It\u2019s clear that service, currently offering a range of live, original and archive content, has been conceived and designed less as streaming product and more as a broad fan engagement platform, incorporating live, original and archive content, gaming, esports and perhaps in time betting.<\/span>\u00a0<\/span><\/p>\n

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AND AUDIO<\/strong><\/p>\n