{"id":879,"date":"2019-06-06T00:00:00","date_gmt":"2019-06-06T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-womens-football-2019\/"},"modified":"2022-03-18T16:19:37","modified_gmt":"2022-03-18T16:19:37","slug":"whitepaper-womens-football-2019","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/whitepaper-womens-football-2019\/","title":{"rendered":"Whitepaper: Women’s Football 2019"},"content":{"rendered":"\n\n
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\n Jun 06, 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

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Category<\/div>\n Brands & Sponsorship<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
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Download the latest Nielsen Sports and Leaders whitepaper examining where fan interest is gaining momentum and how commercial investments are growing around women’s football.<\/p>\n \n \n \n

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By almost any measure, the 2019 FIFA Women\u2019s World Cup is poised to be the biggest yet. France is hosting the eighth edition of the tournament across nine cities \u2013 Lyon, Grenoble, Le Havre, Montpellier, Nice, Paris, Reims, Rennes and Valenciennes.<\/h4>\n

This whitepaper, put together by Nielsen Sports<\/strong> and Leaders, offers a snapshot of the health of women\u2019s football as the World Cup gets underway, examining current interest levels, the makeup of fans and what the future may bring as it increasingly professionalises.<\/p>\n

With prime-time coverage expected across Europe, viewership is set to be up on the last tournament. At the same time, genuine commercial momentum is building with FIFA partners and team sponsors, notably Adidas and Nike, launching the most ambitious activation programmes yet seen for a women\u2019s football event.<\/p>\n