{"id":887,"date":"2019-04-04T00:00:00","date_gmt":"2019-04-04T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/broadcast-disruptors-bulletin-10-things-you-need-to-know-today\/"},"modified":"2021-08-10T10:00:01","modified_gmt":"2021-08-10T10:00:01","slug":"broadcast-disruptors-bulletin-11-things-you-need-to-know-today-2-3","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-11-things-you-need-to-know-today-2-3\/","title":{"rendered":"Broadcast Disruptors Bulletin: 10 things you need to know today"},"content":{"rendered":"\n\n
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\n Apr 04, 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: 10 things you need to know today<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-11-things-you-need-to-know-today-2-3\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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Indian Premier League production under the microscope; how sport fits into the BBC\/Discovery tie-up; Facebook and MLB revise deal.<\/p>\n \n \n \n

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10 things you need to know today about the shifting sports media landscape today.<\/strong><\/h4>\n
By James Emmett and David Cushnan<\/h6>\n
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In partnership with:<\/p>\n

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If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

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Short form<\/strong><\/p>\n

Our next think-tanks and how to win a Leaders Sports Award
\nThe dramatic reduction in TV hours watched by Americans
\nIndian Premier League game broadcast reviewed
\nBT Sport and YuppTV pick up 2019 IPL rights
\nFacebook and MLB unveil revised broadcast partnership
\nVizrt launches new sports division with Stadler at helm
\nChanges at the top of RTL Group
\nAmazon turns to familiar faces for Premier League coverage
\nWhere sport fits into BBC and Discovery\u2019s growing relationship
\nIMG to sell International Champions Cup<\/p>\n

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BIG PICTURE<\/strong><\/h3>\n

Long form<\/strong><\/p>\n

Welcome along to the Broadcast Disruptors Bulletin, your indispensable guide to the ever-changing broadcast space. Let us know what you want to read more of \u2013 and send across your news insight and suggestions \u2013 to david.cushnan@leadersinsport.com<\/a> and james.emmett@leadersinsport.com<\/a>.<\/p>\n

A couple of other parish notices to begin with: We\u2019re running another Broadcast Disruptors think-tank<\/strong> in London on Thursday 25th<\/sup> April<\/strong>, bringing together senior figures from across the industry to discuss the major broadcast challenges of the age – and hopefully find a few solutions. This one\u2019s focused on how to reach and convert new audiences. It\u2019s an invitation-only gathering, but do get in touch if you\u2019d like to know more.<\/p>\n

Looking further ahead and on a similar theme, we\u2019re running our first Broadcast Disruptors event in New York, as part of Leaders Week, on Thursday 23rd<\/sup> May<\/strong>. Again, we\u2019re being selective about who\u2019s in the room but let us know if you\u2019d like further details.<\/p>\n

And there\u2019s just a couple of weeks left to get your entries in for this year\u2019s Leaders Sports Awards<\/strong>, which take place in October and showcase the best work, projects and services in global sport.<\/p>\n

Last year, the inaugural On-Screen Experience award was deservedly lifted by ATP Media. Its Tennis TV service headed an impressive shortlist also featuring Discovery and Eurosport\u2019s multi-platform PyeongChang 2018 coverage, Intel and LaLiga\u2019s TrueView technology, NeuLion\u2019s NBA League Pass, The Wimbledon Channel and Riot Games\u2019 ambitious augmented reality dragon from the League of Legends World Finals opening ceremony.<\/p>\n

Our 2018 Content Creation category was also hotly contested. The Toronto Raptors and GoDaddy Canada\u2019s IttyBittyBallers campaign came out on top, with the shortlist also including great work from FIBA, LA Galaxy, European Tour and Uefa. This year\u2019s shaping up to be as competitive, but luckily there\u2019s still time to stake your claim.<\/p>\n

We\u2019re accepting entries for both categories \u2013 plus our other awards \u2013 until Monday 22nd<\/sup> April<\/strong>. It\u2019s easy to enter \u2013 all the details can be found here<\/a>. Best of luck.<\/p>\n

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THE NUMBERS<\/strong><\/h3>\n

New research by Nielsen, published by REDEF, shows the dramatic reduction in hours Americans spent watching TV across age groups between 2010 and 2018. Comparing Q3 data from both years\u00a0shows that 12-17 year olds are, on average, watching 68 fewer hours per month in 2018 than in 2010, with 18-24 year olds watching 66 fewer hours. Only in the 65+ category have the average hours viewed increased over the eight-year period.<\/p>\n

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Source: Nielsen, REFEF<\/strong><\/p>\n

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PRODUCTION NOTES<\/strong><\/h3>\n

In this new semi-regular segment, sports industry executives critique significant sports productions \u2013 let us know if you\u2019d like to review one<\/a>. This time, Twitter\u2019s former Head of Sports Partnerships for Asia Pacific Aneesh Madani<\/a>, reviews the broadcast of Sunday\u2019s Indian Premier League game between champions Sunrisers Hyderabad and Royal Challengers Bangalore. You can follow Aneesh on Twitter @aneeshmadani<\/a><\/u>.<\/em><\/p>\n

Over the last decade, viewers have become accustomed to watching the best cricketers play to the tune of humming crowds, thumping stadium music and excited commentators. In other words, just right for prime-time television in a country with a median age of 28 and population of 1.3 billion.<\/p>\n

With the value of IPL\u2019s media rights doubling for half the duration at $2.5 billion for five seasons in 2018, the broadcast continues to see a rapid evolution. There have been five areas that have seen a quantum leap in the broadcast experience over the last couple of years: in-match graphics, multi-lingual feeds, gamification, social and commerce.<\/p>\n

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Global feed and digital broadcast insights<\/strong><\/p>\n

The IPL produces their own global feed and has prioritized a move to eye-catching, larger-than-life graphic templates in the broadcast.<\/p>\n

This came to life as Sunday\u2019s match got off to an electric start, with Englishman Johnny Bairstow and Australian David Warner hitting the ball out of the park at will and running fast between the wickets. I especially enjoyed the director\u2019s move to showcase the exceptional speed of the batters with a swish in the graphics.<\/p>\n

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As the Sunrisers went from strength to strength, David Warner\u2019s headshot ostensibly rose above the stadium to reveal the scorecard — a welcome move from earlier scorecards with just player names.<\/p>\n

Timing is everything in sport, and the editorial decision to have an Australian commentator in Brett Lee calling the moment when Bairstow scored a hundred and hugging David Warner, his arch rival from international cricket, was a nice touch.<\/p>\n

While the IPL\u2019s commentary roster on the world feed boasts an impressive list of cricketing greats from around the world, there is room to have more pure play commentators to add balance to the conversation.<\/p>\n

Since the Star TV network acquired the IPL\u2019s media rights in 2018, the digital broadcast experience of the IPL has been taken to the next level on their streaming platform Hotstar.<\/p>\n

The first thing that pops is the concurrent viewers number on the screen which is visible at all times and gives you a sense of excitement. Last year, Hotstar set a world record by having more than 10 million concurrent viewers during the IPL final.<\/p>\n

As the lazy Sunday afternoon wore on, there were 3.1 million viewers watching the record-breaking partnership between Bairstow and Warner.<\/p>\n

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In what makes the IPL one of the most democratic broadcast experiences, fans can switch between ten (!) commentary options with the tap of a button. This includes English, seven different Indian languages, Dugout for premium users with additional insights from experts in the studio, and Funday.<\/p>\n

While the Hindi feed draws the largest viewership, I enjoyed the Dugout experience where the three commentators in the studio are having a ball, walking out to a pitch built in the studio to explain nuances of the skills on offer and interacting with fans as the live match is on.<\/p>\n

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The second enables viewers to buy products from a widget at the bottom of the screen. One such option is to order a meal from a food delivery advertising partner. I was tempted to order a snack till better sense prevailed.<\/p>\n

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Social choices<\/strong>
\nOne decision the IPL has made in contrast to other major sports leagues around the world is to not post videos of the action across any of the league or Indian broadcaster’s social media platforms.<\/p>\n

While it effectively drives fans to watch highlights on the league\u2019s official website\/app and the broadcaster\u2019s streaming platform, there is a missed opportunity to bring more fans into the cultural conversation by selectively using GIFs or short-form video of an incredible piece of skill. An example in this match was when Bairstow brought up the 100-run partnership with a huge six and commentator Kevin Pietersen went \u2018Ohhhh….whoopsie!\u2019, which was the perfect six second summary of the match. Fans are active across platforms and the league might as well own the sparking of the conversation.<\/p>\n

On the Hotstar digital broadcast, there was an option introduced to Watch \u2018n\u2019 Play in 2018 where fans could predict what would happen on the next ball, score points if they got it right and win prizes based on the points. This provided a bit of fun and games when Warner and Bairstow were going hammer and tongs, but my interest wore off quickly.<\/p>\n

Watch \u2018n\u2019 Play has been raised a notch with a new chat feature allowing fans to chime in with live commentary via text – it\u2019s moderated by the broadcaster, hence all kosher. You can invite friends to join, in addition to playing the prediction game.<\/p>\n

The viewer text commentary tends to be repetitive and it’ll be interesting to see how it fares against ball-by-ball text commentary on other platforms over the years.<\/p>\n

What I liked about the experience was that the match continued uninterrupted on the top half of the screen of my phone, while the gaming and commerce and social elements were available to dip in and out during some of the lull moments.<\/p>\n

The match itself was a blowout, and the Sunrisers Hyderabad wrapped it up real quick, but you can expect the IPL broadcast to inspire more tech integration across other global leagues.<\/p>\n

 <\/p>\n

5 Minutes with Leaders: Alex Green<\/a><\/p>\n

5 Minutes with Leaders: James Pitaro<\/a><\/p>\n

5 Minutes with Leaders: James Rushton<\/a><\/p>\n

Lessons from Leaders: What Leaders Week London told us about 2019<\/a><\/p>\n

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RIGHTS WATCH<\/strong><\/h3>\n

BT and YuppTV broadcasting IPL<\/strong>
\nFollowing Star\u2019s decision to broadcast the 2019 IPL season on its own Star Gold and Hotstar services in the UK, a move which saw the early end of Sky Sports\u2019 multi-year deal for the property, BT Sport\u2019s announcement that it would be showing at least one live game per day from this year\u2019s tournament raised a few eyebrows. Meanwhile, OTT service YuppTV, which specialises in South-East Asian content, has secured digital rights for the tournament across Australia, continental Europe, Singapore, Malaysia, Sri Lanka and the rest of the world.<\/p>\n

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MLB reworks Facebook deal<\/strong>
\nMajor League Baseball and Facebook have reworked their partnership for the 2019 season, with the social platform broadcasting a reduced number of live games. Facebook is due to broadcast six games, around one a month, on a non-exclusive basis via its Watch service compared to the 25 exclusive games it broadcast live last season. The broadcasts will continue to be produced by MLB Network, with Facebook granted the rights to sell sponsorship around each game.<\/p>\n

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THE JOBS BOARD<\/strong><\/h3>\n

Stadler to run Vizrt\u2019s sports division<\/strong>
\nDigital production and distribution specialist Vizrt<\/strong> is expanding its sports offering, launching a new dedicated division to be led by Dr. Stephan W. Stadler<\/strong>. Stadler, previously Vizrt\u2019s Chief Product Officer, will assume the role of President, Global Sports. Kevin Bovet, Thomas Nelson and Ross Munro will lead the regional sports teams in the Americas, EMEA and APAC respectively. Ramon Ramos has been appointed as the company\u2019s Global Head of Esports.<\/p>\n

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Rabe takes the reins at RTL<\/strong>
\nThomas Rabe<\/strong> is the new CEO of RTL Group<\/strong> following the departure of Bert Habets for personal reasons earlier this week. Rabe will continue as Chairman and CEO of RTL parent company Bertelsmann. He is a former Chief Financial Officer at RTL.<\/p>\n

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CONTENT PRODUCTION<\/strong><\/h3>\n

Amazon turns to familiar faces for football<\/strong>
\nBT Sport and Sunset & Vine will work on Amazon Prime Video\u2019s live Premier League coverage later this year, after winning the tender to produce studio and coverage of the two match rounds for which the streaming service has acquired live rights. Sunset & Vine is in the middle of a production contract with BT Sport which runs until 2022.<\/p>\n

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BBC and Discovery links grow<\/strong>
\nWhile the major content partnership announced this week between the BBC and Discovery focuses predominantly on factual programming, including pooling resources and libraries on a new global streaming service, the links between the two organisations appear to be growing stronger across the board. Already in business through an Olympic broadcast sub-licensing arrangement, the BBC will this weekend begin broadcasting live coverage of the World Touring Car Cup, a championship which sits in the Eurosport Events promotional stable, via its red button interactive service.<\/p>\n

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Distribution<\/strong><\/h3>\n

IMG to sell International Champions Cup<\/strong>
\nIMG has signed a two-year contract to sell the global media rights to the Relevant Sports Group-promoted International Champions Cup, which has since 2013 established itself as the dominant pre-season activity for Europe\u2019s major football teams. The deal excludes the United States, Canada and Central America.<\/p>\n

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Thanks for reading this edition of the Broadcast Disruptors Bulletin. We\u2019ll have another for you a fortnight today; and if you haven\u2019t subscribed yet, do remember to opt-in here<\/a>.<\/strong><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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