{"id":895,"date":"2019-02-21T00:00:00","date_gmt":"2019-02-21T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/broadcast-disruptors-bulletin-13-things-you-need-to-know-today\/"},"modified":"2021-08-10T10:00:03","modified_gmt":"2021-08-10T10:00:03","slug":"broadcast-disruptors-bulletin-13-things-you-need-to-know-today","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-13-things-you-need-to-know-today\/","title":{"rendered":"Broadcast Disruptors Bulletin: 13 things you need to know today"},"content":{"rendered":"\n\n
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\n Feb 21, 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: 13 things you need to know today<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-13-things-you-need-to-know-today\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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Sky reclaims PGA rights; Amazon join the party; and new numbers on global internet usage.<\/p>\n \n \n \n

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Sky reclaims PGA rights; Amazon join the party; and new numbers on global internet usage.<\/h4>\n

By James Emmett and David Cushnan<\/h6>\n
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In partnership with:<\/p>\n

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If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

 <\/p>\n

Short form<\/strong><\/p>\n

GB Basketball\u2019s broadcast ban reveals the plight of rights holders
\nNew numbers on global internet usage
\nAlex Green on Amazon\u2019s sports rights strategy
\nITTs to watch from FIFA and the Premier League
\nCBS to go deep for NFL rights renewals
\nSky reclaims PGA rights from Eleven
\nBeIN\u2019s F1 decision reveals regional opportunity
\nJob openings at Red Bull Media House and Perform Group
\nDave Finocchio to step down from Bleacher Report
\nESPN partners Second Spectrum for graphic overlays
\nSmart TVs with voice assistants to proliferate
\nLiverpool opt for Sports Illustrated as distribution platform
\nSpark confirms launch plans in New Zealand<\/p>\n

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Long form<\/strong><\/p>\n

BIG PICTURE<\/strong><\/h3>\n

This week, GB Basketball, the governing body of the sport in the UK, announced that \u2018following a period of review\u2019 it will no longer allow independent filming of any of its home games. The governing body of the sport in the UK, where basketball has always struggled to find a foothold, argues that its games are streamed live and for free on FIBA\u2019s YouTube channel. It cites contracts with sponsors who \u2018require recognition of their product, support and name\u2019, which they can only maximise through official graphics and courtside adverts visible via official broadcasts.<\/p>\n

Predictably, the snap reaction was largely negative \u2013 a situation hardly helped by the rather lofty, faceless website statement announcing the change in policy. At a time when rights holders are supposed to be embracing social media, fan interaction and short- and long-form video content, it\u2019s easy to consider this a backward step, particularly when it\u2019s made by an organisation that needs all the profile and coverage it can get.<\/p>\n

Inevitably, given the sport, comparisons have quickly been drawn with the NBA, which has taken what many consider to be a refreshing and forward-thinking approach to integrating user-generated content and access on its various platforms of choice (albeit in a carefully controlled way). Such comparisons are unfair; few organisations have the resource, scope, and sheer volume of media product that the NBA has, and understandably GB Basketball, fighting for awareness on a daily basis, feels the need to protect its roster of official partners above all else.<\/p>\n

Its decision to ban any footage outside its official match coverage is, at worst, a slightly heavy-handed reaction to a pressure that will be familiar to many small-to-medium rights holders. Weighing up the need to engage and attract fans with the income traditional rights fees can provide \u2013 and where to draw the line between greater access and piracy \u2013 are the challenges of the age for teams, leagues and governing bodies across sport. And for a rights holder of the size of GB Basketball, getting that balance right is by no means straightforward.<\/p>\n

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THE NUMBERS<\/strong><\/h3>\n

This year\u2019s\u00a0recently-published\u00a0We Are Social and Hootsuite\u00a0Global Digital Report\u00a0shows that there are currently 4.388 billion internet users on the planet \u2013 or 57% of the global population \u2013 up from 2.485 billion just five years ago. In 2018 alone there were 360 million new internet users, while some 3.986 billion people are active on mobile devices. The global average time per day spent using the internet, however, has dipped slightly \u2013 down 1.7% (or seven minutes) to 6 hours and 42 minutes.<\/p>\n

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Source:\u00a0We Are Social\/Hootsuite Global Digital Report 2019.<\/strong><\/p>\n

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PRODUCTION NOTES<\/strong><\/h3>\n

\"\"<\/p>\n

In the mixed zone<\/strong> with\u2026 Alex Green, European Managing Director, Sports and Channels, Amazon Prime Video<\/p>\n

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How does it feel to have the element of surprise on your side as a new player in the rights market?<\/strong><\/p>\n

We don\u2019t set out to surprise people but just the nature of being there and emerging with rights is a surprise. We are a new player in sports rights. The objective is to do what\u2019s right for customers, to get involved with sports that resonate well \u2013 and we had a good opportunity in the UK with tennis and now with the Premier League. The reason we participated in that was we liked the opportunity and we\u2019re going to now develop that over the years \u2013 we\u2019re very committed; the rights extend over a period of time and we\u2019ll see how we go.<\/p>\n

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How satisfied were you with the reaction to the Manchester City All or Nothing documentary series?<\/strong><\/p>\n

We\u2019re really happy with it. It\u2019s done incredibly well, it created a lot of buzz \u2013 it\u2019s one of the moments where you look back on it and wonder almost why people haven\u2019t done it before, because the Premier League has such huge levels of interest. No-one had offered the level of access we were able to offer viewers. We were very proud of the documentary, it\u2019s gone down very well.<\/p>\n

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What are Amazon\u2019s key objectives for the Premier League?<\/strong><\/p>\n

There\u2019s two full rounds of matches, one in early December and the other is the Boxing Day period. It\u2019s the first time on British television that a full round of Premier League fixtures will be broadcast so we will guarantee that your team will play at least twice on Amazon, and we want to be part of the nation\u2019s Boxing Day so we\u2019re really excited. We will be host broadcaster for these matches so that\u2019s definitely a new level of challenge. We want to do it really well, produce great live coverage \u2013 we want to make sure the action is front and centre, with great analysis and commentary around it. We also want to make it incredibly easy for people to find \u2013 one click to watch on any device, big screen or smaller screen, wherever you like \u2013 for all our Prime members in the UK.<\/p>\n

Alex Green was talking backstage at the 2018 Leaders Sport Business Summit in London<\/strong>.<\/em><\/h5>\n

 <\/p>\n

Lessons from Leaders: What Leaders Week London told us about 2019<\/a><\/p>\n

5 Minutes with Leaders: James Pitaro<\/a><\/p>\n

5 Minutes with Leaders: James Rushton<\/a><\/p>\n

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RIGHTS WATCH<\/strong><\/h3>\n

Love me tender<\/strong><\/p>\n

Two media rights tenders to keep an eye on: FIFA has opened up its broadcast rights sales process in Russia for all its major tournaments between 2019 and 2022, including the next men\u2019s World Cup in Qatar. It took until six months before the 2018 tournament, hosted by Russia, before the broadcast rights were sold in the market, with Channel One, RTR and Match TV sharing the 64 games under the 2Sport2 umbrella. Meanwhile, in the UK the Premier League has issued an invitation to tender for live audio commentary rights for the three seasons beginning from 2019\/20. The seven packages are currently carved by up between BBC Radio 5 Live and Talksport.<\/p>\n

CBS doubles down on NFL rights<\/strong><\/p>\n

It is a measure of the continuing importance of the NFL to the business models of its major network partners that CBS Sports Chairman Sean McManus used an investor call last week to insist that his team will \u201cdo whatever is necessary\u201d to ensure CBS retains live NFL games when its current deal runs out at the end of 2022. The wide expectation is for the tech giants emerging as content creators to make a major run for NFL rights, although by the time negotiations begin it may be no stretch to call the likes of CBS, NBC and Disney streaming giants in their own right \u2013 the CBS All Access and its sister Showtime service now have over eight million subscribers between them; CBS has raised its target for subscriptions by 2022 from 16 million to 25 million.<\/p>\n

Sky reclaims PGA<\/strong><\/p>\n

Sky Sports has reclaimed the UK rights to the US PGA Championship, which this year will switch to an earlier May date in the crowded golf calendar. The broadcaster now once again has live rights to all four UK majors. Last year\u2019s PGA was broadcast by Eleven Sports as the streaming service made its UK debut, while in 2017 the BBC picked up a package of live rights after Sky failed to agree terms with the PGA of America.<\/p>\n

Silver linings<\/strong><\/p>\n

BeIN Sports\u2019 publicly stated decision not to renew its Formula One rights deal, apparently as a result of the rights holder not taking a robust enough stance on the pirate activities of Saudi broadcaster BeoutQ, has revealed a couple of interesting opportunities. For BeIN, for some time an ambitious spender on rights as it has aggressively built market share, the ongoing piracy issue does present a chance to review and right-size its entire rights portfolio. For Formula One, now faced with an under-competitive buying environment, the road is clear to roll out a full-service version of its new in-house OTT product in a key market in which fan data could form a lucrative offering to commercial partners.<\/p>\n

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THE JOBS BOARD<\/strong><\/h3>\n

–\u00a0 \u00a0 Red Bull Media House<\/strong> are looking for a Content Distribution & Servicing Specialist<\/a>.
\n–\u00a0 \u00a0 Perform Group <\/strong>are looking for a Video Planning Manager<\/a>.
\n–\u00a0 \u00a0 Dave Finocchio <\/strong>will leave his role as CEO of Bleacher Report<\/strong> this summer after 13 years with the platform. He follows Rory Brown, erstwhile President, out of the B\/R door.<\/p>\n

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CONTENT PRODUCTION<\/strong><\/h3>\n

ESPN and Second Spectrum team up<\/strong><\/p>\n

ESPN\u2019s latest major interactive broadcast project happens a week on Friday when it produces what it\u2019s calling \u2018Full Court Press\u2019 live coverage of the Milwaukee Bucks-Los Angeles Lakers NBA game, with its partner Second Spectrum. It will provide three separate feeds alongside the main game broadcast: a stats-heavy \u2018Coach Mode\u2019; a \u2018Player Mode\u2019 featuring real-time scoring probability data for all offensive players on court at any point; and \u2018Mascot Mode\u2019, which will see special graphics \u2013 including a \u2018fire graphic on the basket\u2019 and a \u20183D on-screen brick\u2019 – layered into the broadcast at key moments.<\/p>\n

The voice of reason<\/strong><\/p>\n

Voice-activated viewer interaction could well be the next frontier in sports broadcast output after a new study from Juniper Research indicated that the number of active digital voice assistants will triple from 2.5 billion now to 8 billion by 2023. Smartphone assistants look set to be the largest platform by volume, but smart TVs are set for the most significant growth, with the Juniper study suggesting the number in use around the world will grow by over 100% every year for the next five years.<\/p>\n

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DISTRIBUTION\u00a0<\/strong><\/h3>\n

You\u2019ll never stream alone<\/strong><\/p>\n

A noteworthy partnership between Premier League title challengers Liverpool FC and Sports Illustrated was snuck out at the end of January: in a first for a US streaming service, SI\u2019s burgeoning TV channel has been given access to same-day delayed full coverage of every Liverpool game in every competition, as well as classic matches, club documentaries and other in-house club content.<\/p>\n

Sparking into life<\/strong><\/p>\n

Spark Sport, the new sports rights player in New Zealand, has confirmed more details of its launch plans as it prepares for its debut in March, in time for the start of the new Formula One season. The new service will cost NZ$19.99 per month for anyone, with Spark offering a month\u2019s free trial and some free content to customers beyond that. Spark has acquired rights to the Premier League for the next three years and will also broadcast this year\u2019s Rugby World Cup.<\/p>\n

Thanks for reading this edition of the Broadcast Disruptors Bulletin. We\u2019ll have another for you a fortnight today; and if you haven\u2019t subscribed yet, do remember to opt-in here<\/a>.<\/strong><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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Your fortnightly briefing of what\u2019s new and what\u2019s trending across the shifting sports media landscape.<\/p>\n","protected":false},"featured_media":896,"menu_order":0,"template":"","categories":[19],"pathway":[],"topic":[],"sport":[],"class_list":["post-895","article","type-article","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business"],"acf":[],"yoast_head":"\nBroadcast Disruptors Bulletin: 13 things you need to know today - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-13-things-you-need-to-know-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broadcast Disruptors Bulletin: 13 things you need to know today - Sport Business\" \/>\n<meta property=\"og:description\" content=\"Your fortnightly briefing of what\u2019s new and what\u2019s trending across the shifting sports media landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-13-things-you-need-to-know-today\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Business\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-10T10:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/GettyImages-604218330.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2039\" \/>\n\t<meta property=\"og:image:height\" content=\"1093\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-13-things-you-need-to-know-today\/\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-13-things-you-need-to-know-today\/\",\"name\":\"Broadcast Disruptors Bulletin: 13 things you need to know today - 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