{"id":907,"date":"2019-01-31T00:00:00","date_gmt":"2019-01-31T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/5-things-we-learned-on-day-two-of-the-leaders-sport-business-summit-abu-dhabi\/"},"modified":"2021-08-10T10:00:04","modified_gmt":"2021-08-10T10:00:04","slug":"5-things-we-learned-on-day-two-of-the-leaders-sport-business-summit-abu-dhabi","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/5-things-we-learned-on-day-two-of-the-leaders-sport-business-summit-abu-dhabi\/","title":{"rendered":"5 things we learned on day two of the Leaders Sport Business Summit, Abu Dhabi"},"content":{"rendered":"\n\n
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\n Jan 31, 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

5 things we learned on day two of the Leaders Sport Business Summit, Abu Dhabi<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Insight from the European Tour, the IAAF, 100 Thieves, the AFC, Abu Dhabi Sports Council, and the Saudi Arabian Football Federation.<\/p>\n \n \n \n

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By James Emmett<\/h6>\n

ABC, easy as Keith Pell-ey<\/strong><\/p>\n

European Tour CEO Keith Pelley is comfortable positioning himself as an agent of change, not just for his own golf tour, but for the entire sport. His philosophy is a simple one: ABC \u2013 always be changing. And that\u2019s exactly what he\u2019s trying to encourage all stakeholders in golf to do. The European Tour has invested heavily in its own production house and an award-winning line of short-form content, and Pelley believes the experiments with short-format golf are already bearing fruit. One big change yet to come, however, is the consolidation of golf\u2019s manifold commercial entities to coalesce around one clear vision for the game. That, Pelley hopes, could be around the corner. \u201cEverybody in golf wants to globalise and be the best at doing that,\u201d he said, \u201cand for that, consolidation is crucial. But that\u2019s an arduous task. We play in 31 countries this year. We are the global tour. Four of the five best players in the world are playing in Saudi this week, and the PGA Tour has an event in Phoenix so theoretically we\u2019re competing against them for players. So it has to work for both sides, but I do hope that before I trundle back to Canada there\u2019ll be consolidation of some sort.\u201d<\/p>\n