{"id":9150,"date":"2022-06-24T14:26:32","date_gmt":"2022-06-24T14:26:32","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=article&#038;p=9150"},"modified":"2022-06-24T14:29:39","modified_gmt":"2022-06-24T14:29:39","slug":"broadcast-disruptors-bulletin-june-2022","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-june-2022\/","title":{"rendered":"Broadcast Disruptors Bulletin: Why sport should look at original scripted programming; the ICC view on India\u2019s thriving media market; and what happens now MLS has sold its global rights"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-1342504416-scaled.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                24 Jun 2022                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Broadcast Disruptors Bulletin: What you need to know today about the shifting sports media landscape<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-june-2022\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-june-2022\/&#038;text=Broadcast Disruptors Bulletin: What you need to know today about the shifting sports media landscape\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Broadcast Disruptors Bulletin: What you need to know today about the shifting sports media landscape. https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-june-2022\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-june-2022\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h6><strong>23 June 2022<\/strong><\/h6>\n<p><strong>Short form<\/strong><\/p>\n<ul>\n<li>Broadcast Disruptor of the week: WSL President Erik Logan<\/li>\n<li>The IPL\u2019s extraordinary rise and rise<\/li>\n<li>Major League Soccer and Apple team up<\/li>\n<li>Anthony Joshua moves to DAZN<\/li>\n<li>Goalhanger to expand podcast output<\/li>\n<li>ESPN builds out Omaha relationship<\/li>\n<li>Women\u2019s Sport Trust paints picture of women\u2019s sport consumption<\/li>\n<li>ICC Head of Digital Finn Bradshaw on the power of India\u2019s media market<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Long form<\/strong><\/p>\n<h5><strong>Leaders Broadcast Disruptor of the Week<\/strong><\/h5>\n<p><strong>Who? <\/strong>Erik Logan,<br \/>\n<strong>What? <\/strong>President, World Surf League <strong>\u00a0<\/strong><strong><br \/>\nWhy? <\/strong>Setting WSL on a course for official original scripted projects<\/p>\n<p>Logan, who joined World Surf League three and a half years ago from the Oprah Winfrey Network, has signed off on an expanded partnership with Box to Box, the production company responsible for F1\u2019s <em>Drive to Survive<\/em> and the upcoming series featuring the ATP and WTA Tours, and the PGA Tour. Box to Box has already produced a documentary series for WSL, but, intriguingly, the next phase of the partnership has opened up the possibility for officially-endorsed original scripted projects. WSL has granted Box to Box \u2018exclusive, first-look opportunities\u2019 on original unscripted and scripted projects, effectively opening up its 50-year archive for the British-based production specialist, run by Oscar winner James-Gay Rees and Emmy winner Paul Martin, to explore. In the same week as Apple+ picked up the rights to a new film, centred on (although not yet officially endorsed by) F1 being produced by Brad Pitt and Lewis Hamilton, could we be about to enter a period in which teams and leagues \u2013 not to mention athletes \u2013 look more to scripted projects, in addition to behind-the-scenes documentaries, in order to engage new pockets of fans? Is, in other words, the model about to shift somewhat from <em>Drive to Survive<\/em> to <em>Squid Game<\/em>?<\/p>\n<p>&nbsp;<\/p>\n<h5>The Big Picture<\/h5>\n<p>Welcome to the Broadcast Disruptors Bulletin, where we aim to mark your card on all the important things happening in the world of sports media and content creation, production, monetisation and distribution. Good to have you with us \u2013 and do remember to forward this email onto a friend or colleague; they\u2019ll be forever in your debt.<\/p>\n<p>Do keep us on your contacts list, too. News, gossip and opinion always welcomed <a href=\"mailto:james.emmett@leadersinsport.com?subject=Broadcast%20Disruptors%20Bulletin\">james.emmett@leadersinsport.com<\/a> and <a href=\"mailto:david.cushnan@leadersinsport.com?subject=Broadcast%20Disruptors%20Bulletin\">david.cushnan@leadersinsport.com<\/a>.<\/p>\n<p>Do also drop us a line if you\u2019re in London on 5th July and would like to be considered for our next exclusive private Broadcast Disruptors Think Tank \u2013 these are interactive (and fun!) sessions where we bring together senior executives from across sport to share ideas, challenges and solutions. Guarantee you\u2019ll learn something, too, as this time we\u2019ll be journeying into the metaverse, with the help of our friends at Meta.<\/p>\n<p>Lalit Modi certainly talked a confident game when I sat down with him in a snazzy London hotel back in 2008 and listened to him lay out, in some detail, his plan for the new city franchise-based cricket league in India.<\/p>\n<p>The controversial founder and visionary behind the Indian Premier League has long left any official role with the Board of Control for Cricket in India, but even as he was holding forth over a pot of tea that morning he could surely not have believed the heights the league would scale within 15 short years.<\/p>\n<p>Last week\u2019s IPL media rights sales will generate US$6.2 billion for the period between 2023 and 2027, with Disney Star paying US$3 billion for the TV rights in India and Viacom18 securing domestic digital rights and TV and digital rights in the UK, South Africa and Australia\/New Zealand for around the same amount. Times Internet secured rights in the Middle East and USA for just over US$26 million.<\/p>\n<p>That places the IPL firmly at the top table of global sports properties: on a cost-per-game basis, the new deal puts the league only behind the NFL. By any measure, that is an extraordinary achievement in such a short space of time: no wonder the IPL model and various elements within it such as the player draft are now widely used \u2013 with varying levels of success \u2013 as a template far beyond cricket. In a decade and a half, the IPL has hit the sweet spot of sport, entertainment and big business. And all from a blank sheet of paper.<\/p>\n<p>Plenty has happened since 2008, but, for all the controversy that engulfed him after overseeing the first few years of the IPL, Lalit Modi was, as it turns out, right on the money.<\/p>\n<p>&nbsp;<\/p>\n<h5>The Ticker<\/h5>\n<p><a href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.leadersinsport.com%2Fe%2F856843%2Fhers-steam-sources-2022-06-20-%2F2138gc%2F609784978%3Fh%3D78KYh11HkmQp1h7d79ZPkSgLqG4wwQxCZ_0-0xFVqiQ&amp;data=05%7C01%7Chenry.breckenridge%40leadersinsport.com%7C0dd468a79cd14027ec8e08da54dd4a4b%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C637915606689126514%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=sqqVWyPeG5FB%2FKLUz7J1ea1F7taEmU7qgrHcLdwj1EI%3D&amp;reserved=0\">Tencent forms \u2018extended reality\u2019 unit<\/a> \/\/ <a href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.leadersinsport.com%2Fe%2F856843%2F0-apple-and-nike-sports-films-%2F2138gg%2F609784978%3Fh%3D78KYh11HkmQp1h7d79ZPkSgLqG4wwQxCZ_0-0xFVqiQ&amp;data=05%7C01%7Chenry.breckenridge%40leadersinsport.com%7C0dd468a79cd14027ec8e08da54dd4a4b%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C637915606689126514%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=NtQcFb4cjdO0Zn%2Bt5qJXYQuGKcKFHnIWKe2izvqqMFU%3D&amp;reserved=0\">Apple and Nike team up for films<\/a> \/\/ <a href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.leadersinsport.com%2Fe%2F856843%2Fvery-partnership-signals-excit%2F2138gk%2F609784978%3Fh%3D78KYh11HkmQp1h7d79ZPkSgLqG4wwQxCZ_0-0xFVqiQ&amp;data=05%7C01%7Chenry.breckenridge%40leadersinsport.com%7C0dd468a79cd14027ec8e08da54dd4a4b%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C637915606689126514%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=xQIIHw8i0wx%2BC5J7i6F%2FIchRiyQFt8B5MqL8cxC%2BWF8%3D&amp;reserved=0\">Warner Bros. Discovery to deliver new vision for mountain biking<\/a> \/\/ <a href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.leadersinsport.com%2Fe%2F856843%2Fcast-partnership-with-pga-tour%2F2138gn%2F609784978%3Fh%3D78KYh11HkmQp1h7d79ZPkSgLqG4wwQxCZ_0-0xFVqiQ&amp;data=05%7C01%7Chenry.breckenridge%40leadersinsport.com%7C0dd468a79cd14027ec8e08da54dd4a4b%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C637915606689126514%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=UcFdcVIJ47haC77EmHdJtfYrA93VjlGycC27zZun9mw%3D&amp;reserved=0\">Sky Sports extends PGA Tour deal<\/a> \/\/<a href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.leadersinsport.com%2Fe%2F856843%2Fsport-athletics-61859793%2F2138gr%2F609784978%3Fh%3D78KYh11HkmQp1h7d79ZPkSgLqG4wwQxCZ_0-0xFVqiQ&amp;data=05%7C01%7Chenry.breckenridge%40leadersinsport.com%7C0dd468a79cd14027ec8e08da54dd4a4b%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C637915606689126514%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=6ynuWDfwhdxgnw0pRH021kldvL0GSLA%2B1OO4TndEYfw%3D&amp;reserved=0\"> BBC renews London Marathon partnership<\/a> \/\/ <a href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.leadersinsport.com%2Fe%2F856843%2Frk-bozon-metaverse-1235283860-%2F2138gv%2F609784978%3Fh%3D78KYh11HkmQp1h7d79ZPkSgLqG4wwQxCZ_0-0xFVqiQ&amp;data=05%7C01%7Chenry.breckenridge%40leadersinsport.com%7C0dd468a79cd14027ec8e08da54dd4a4b%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C637915606689126514%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=XZoXiBQ9XxKCUa%2FlhSYw8OQReUpWgnKE0d8hNeT2t8k%3D&amp;reserved=0\">Disney hires Apple exec to lead next generation storytelling<\/a> \/\/ <a href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.leadersinsport.com%2Fe%2F856843%2F-s-20-t-gRS-XvSUXChWt7y3LaXydA%2F2138gy%2F609784978%3Fh%3D78KYh11HkmQp1h7d79ZPkSgLqG4wwQxCZ_0-0xFVqiQ&amp;data=05%7C01%7Chenry.breckenridge%40leadersinsport.com%7C0dd468a79cd14027ec8e08da54dd4a4b%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C637915606689126514%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=4y0KM9%2FhMZ0VfJ8J2bMnmeP9eshe1coqEp0tTF8esyE%3D&amp;reserved=0\">Douyin secures live Fifa World Cup rights<\/a> \/\/ <a href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.leadersinsport.com%2Fe%2F856843%2Fna-kuma-springhill-1235168726-%2F2138h2%2F609784978%3Fh%3D78KYh11HkmQp1h7d79ZPkSgLqG4wwQxCZ_0-0xFVqiQ&amp;data=05%7C01%7Chenry.breckenridge%40leadersinsport.com%7C0dd468a79cd14027ec8e08da54dd4a4b%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C637915606689126514%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=pFCcXgKqXjZ7pK27Wxh8Y8WIDxbScP4mzyGYMYjW8Is%3D&amp;reserved=0\">Osaka launches own media company with SpringHill<\/a><\/p>\n<p>&nbsp;<\/p>\n<h5>Eyes On This<\/h5>\n<p><em><strong>Watch how these things develop to understand the future<\/strong><\/em><\/p>\n<p><strong>Major League Shocker<\/strong>: The Major League Soccer-Apple partnership announced last week \u2013 and admirably kept secret until the very moment of announcement \u2013 contains several elements that will be watched closely over the next few years, as observers try and work out whether it represents good business for both. It\u2019s a global, although, at least in the US, non-exclusive partnership, with a minimum guarantee \u2013 US$2.5 billion over 10 years \u2013 rather than an outright fee. There will be a collaboration between the league and Apple on building a subscription business, with the potential upside of further revenue for MLS. To ensure consistency and quality of product the league will take over full production of every game, a move which may free Apple from the kind of criticism it has attracted for its Major League Baseball coverage where it is more hands-on from a game broadcast standpoint. Everyone is aware that Apple has deep pockets and it\u2019s beginning to prove it is willing to spend on live sport, but what it doesn\u2019t yet have is the deep reservoir of knowledge required to successfully commercialise and promote a sports rights investment (sidebar: the rights holder who convinces Apple to \u2018gift\u2019 every iPhone user in the world their official league app, as the company once did with an entire U2 album \u2013 admittedly, to the absolute fury of many \u2013 may be onto something). That will have to change over the coming years if MLS is to consider this partnership a winner. And with, presumably, limited work for its media rights sales team over the next few years, it\u2019ll be worth watching what, if any, changes MLS makes to its own business as it transitions \u2013 temporarily at least \u2013 from sales machine to subscription business-builder and production house.<\/p>\n<p><strong>The Joshua fee<\/strong>: Anthony Joshua\u2019s rematch against Oleksandr Usyk is set for Jeddah in mid-August, but of perhaps more significance than even the date and the venue is Joshua\u2019s decision to move from Sky Sports to DAZN. In making the switch, the Briton is leaving the broadcaster with whom he has fought every fight of his professional career to date for the boxing upstart, which is fast gaining a real foothold in the sport. Joshua is also following the lead of long-time promoter Eddie Hearn, who hitched his Matchroom wagon \u2013 excluding Joshua, who negotiates deals separately to the rest of the Hearn stable \u2013 to DAZN last year. It\u2019s almost certain DAZN will make the Joshua-Usyk fight available on a pay-per-view basis in the UK, following its recent PPV trial in the United States. Also of note: Joshua has been named a special advisor to DAZN and become a shareholder in the business, the latter element of the new relationship perhaps pointing the way to how broadcasters may look to lock talent down in future.<\/p>\n<p>&nbsp;<\/p>\n<h5>And Audio<\/h5>\n<p>\u2022 Goalhanger Podcasts, the production company founded by broadcaster and former England international Gary Lineker, has signed with WME, as it seeks to expand its output and range of shows. Lineker and co-founders Jack Davenport and Tony Pastor set up the podcast branch of the Goalhanger business in January, launching shows including The Rest is Politics and Match of the Day: Top Ten. Lineker and Pastor set up Goalhanger films seven years ago.<\/p>\n<p>\u2022 Building on the success of Monday Night Football with Peyton and Eli, ESPN has expanded its relationship with Omaha Productions, Peyton Manning\u2019s media company. The next phase of the partnership will see the launch of six new podcasts during June and July, including The VC Show with Vince Carter, a pop culture podcast called \u2018Courtside Club\u2019 and shows dedicated to college football and betting.<\/p>\n<p>&nbsp;<\/p>\n<h5>The Numbers<\/h5>\n<p>Latest numbers from Women\u2019s Sport Trust (WST) show a near four-fold increase in viewing hours of the FA Women\u2019s Super League, with a rise from 8.830 million hours in the 2020\/21 season to 34.048 million in 2021\/22. The figures are a major contributory factor to an overall rise in women\u2019s sport viewership by 140% year-on-year. Between January and May, almost a third of the UK population has watched women\u2019s sport, with the Women\u2019s Sport Trust also pointing to the Women\u2019s Six Nations and ICC Women\u2019s World Cup as major events that drew big audiences.<\/p>\n<p>\u2022 20% of total viewers have watched women\u2019s sport on five or more occasions so far this year \u2013 up on 9% on the same period (1st January-15th May) last year.<\/p>\n<p>\u2022 Five times increase in the number of hours of women\u2019s sport broadcast in the first four months of 2022, in comparison to the equivalent period in 2019.<\/p>\n<p>\u2022 Women\u2019s sport accounted for 23% of all sports coverage on BBC One and 20% of all coverage on BBC Two, while women\u2019s sport made up 12% of all coverage on Sky Sports\u2019 Main Event channel, although Sky accounted for the greatest number of women\u2019s sport hours broadcast in the period (1st January-15th May).<\/p>\n<p>\u2022 The first quarter of 2022 was the most watched Q1 for women\u2019s sport on record in the UK, with 15.1 million watching three minutes or more of women\u2019s sports coverage, in comparison to 5.06m in Q1 of 2021 and a previous peak of 10.2 million in 2019.<\/p>\n<p>&nbsp;<\/p>\n<h5>Production Notes<\/h5>\n<p><strong>In the Mixed Zone with\u2026<\/strong> Finn Bradshaw, Head of Digital, International Cricket Council<\/p>\n<p>On the latest edition of the <a href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.leadersinsport.com%2Fe%2F856843%2Fs-id1126762453-i-1000566661638%2F2138h8%2F609784978%3Fh%3D78KYh11HkmQp1h7d79ZPkSgLqG4wwQxCZ_0-0xFVqiQ&amp;data=05%7C01%7Chenry.breckenridge%40leadersinsport.com%7C0dd468a79cd14027ec8e08da54dd4a4b%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C637915606689126514%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=FtUQ8RncwnT9mIkmg%2BTZitN1qtnuusTFxho9JGR6sH8%3D&amp;reserved=0\">Broadcast Disruptors Audio Bulletin podcast<\/a>, we discussed last week\u2019s Indian Premier League media rights mega-deal with International Cricket Council Head of Digital, Finn Bradshaw.<\/p>\n<p><strong>What was your first reaction when you heard about the deal?<\/strong><br \/>\nIt\u2019s a tremendous result. The BCCI has done a brilliant job there of making sure they brought to the table really engaged bidders, which is a big part of the job. The Indian market is extraordinary in terms of its size but also its connectivity \u2013 in the next couple of years, I think, there\u2019ll be 900 million people connected to the internet there. And they are really high consumers of media there. Whenever you see any data around number of hours of video watched on your phone, India tends to streak the rest of the world. If you\u2019re a media company, that market delivers over and above. The changes that have gone on there with Jio coming in and basically zero-rating data \u2013 I think it\u2019s the cheapest place in the world for mobile data \u2013 means there\u2019s just some inherent benefits in that market. Then, it\u2019s a broader story, but you\u2019ve got some organisations, like Viacom, who have a relatively new set-up \u2013 if you want to acquire consumers across the world, sport still delivers, and in India nothing delivers like cricket, so it\u2019s a sign of how buoyant people are feeling about the Indian economy but also cricket is still delivering eyeballs in a way few other things do.<\/p>\n<p><strong>What\u2019s your view, as someone who heads up digital, on the way the rights have been split, with Star taking the traditional TV rights and the digital as separate?<\/strong><br \/>\nThe BCCI runs a very transparent process, so everything\u2019s quite clear. All the broadcasters are running their own strategies but you have to acknowledge the strength of that digital market in India. Star has been enormously responsible for that \u2013 the Hotstar product, both technically as a product, the way they can cater for such a variety of devices, but also their production; eight different languages and each commentary has its own flavour of the community its talking to \u2013 some of the languages are almost commentated on by comedians whereas the English one is more traditional than what we would see in the Western world. That\u2019s driven the growth and a lot of that has been through the Hotstar freemium model. I would argue nobody in the world has been able to deliver a product like that as well as they have, so it makes sense they split it that way because there\u2019s obviously a big digital audience but a lot of people obviously still have TVs in home.<\/p>\n<p><strong>Amazon, despite not bidding, was a factor in this process \u2013 how will they be feeling having missed out?<\/strong><br \/>\nThey clearly made a strategic decision not to bid and I\u2019m not informed enough to know what was driving that. But if you step back strategically, they clearly use sport as a customer acquisition tool and they\u2019re quite targeted in the way they do that. India is still a really important market, from everything I know, and a market they haven\u2019t really cracked. They\u2019ve got a really strong presence there but I think they\u2019d admit they\u2019ve got ambitions to grow that significantly. I would think there\u2019ll still be a role for cricket to play there, but I don\u2019t have any internal knowledge. We\u2019ll see how it plays out \u2013 but I think sport is still going to be important for them going forward.<\/p>\n<p><strong>From a cricket rights ecosystem point of view, this is a big moment \u2013 what are the kinds of things happening at the ICC now this rights deal has been completed and confirmed?<\/strong><br \/>\nI should call out I\u2019m not running the rights process, that\u2019s run by our commercial team, but I think we\u2019ve been clear we\u2019re going to market in India shortly. Previous times, we\u2019ve had a global partner \u2013 Star has tended to take the global rights, then sub-licensed \u2013 but this time we are going to go market by market. India will be first cab off the rank and that should be in the near future. We don\u2019t want to be in there directly competing with another cricket property \u2013 that wouldn\u2019t be good for the sport \u2013 so we\u2019ve let that play out. But we\u2019ve been engaging with the broadcasters; they have an idea of the packages we\u2019re going out with and our timings on that. We really believe in the power of cricket in India, but also the power of those tentpole sporting events. Even before that IPL number we really believed there was just strong demand across the world for those big tentpole sporting events and we think Cricket World Cups are pretty high on that list. We\u2019re pretty optimistic.<br \/>\n<strong>\u00a0<\/strong><br \/>\n<em>The full Broadcast Disruptors Audio Bulletin podcast, with Finn Bradshaw discussing the IPL media rights, Apple\u2019s deal with Major League Soccer, LIV Golf and the ICC\u2019s first foray into NFTs, is available <a href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.leadersinsport.com%2Fe%2F856843%2Fs-id1126762453-i-1000566661638%2F2138h8%2F609784978%3Fh%3D78KYh11HkmQp1h7d79ZPkSgLqG4wwQxCZ_0-0xFVqiQ&amp;data=05%7C01%7Chenry.breckenridge%40leadersinsport.com%7C0dd468a79cd14027ec8e08da54dd4a4b%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C637915606689126514%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=FtUQ8RncwnT9mIkmg%2BTZitN1qtnuusTFxho9JGR6sH8%3D&amp;reserved=0\">here<\/a>.<\/em><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":9186,"menu_order":0,"template":"","categories":[19],"pathway":[],"topic":[],"sport":[],"class_list":["post-9150","article","type-article","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Broadcast Disruptors Bulletin: Why sport should look at original scripted programming; 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